Website Redesign Services
TimeZ Marketing is San Francisco’s leading website redesign services agency — transforming outdated websites into fast, conversion-optimized and SEO-ready digital experiences. From UX and conversion redesign, SEO website redesign and mobile-first redesign to website performance optimization and information architecture overhauls, we rebuild websites that rank, convert and grow.
- UX and Conversion Redesign
- SEO Website Redesign
- Website Performance Optimization
- Mobile-First Website Redesign
- Website Architecture Optimization
- Core Web Vitals Optimization
- WordPress Website Redesign
- CRO-Focused Web Redesign
Website Redesign Services That Drive Results
Our website redesign agency transforms outdated, underperforming websites into fast, conversion-optimized, SEO-ready digital assets — combining strategic discovery, UX research, conversion-focused design, clean development, and zero organic traffic loss migration — delivering redesigned websites that rank higher in Google, convert more visitors into leads and revenue, and provide the modern brand experience your business deserves.
Current Website Performance Audit
Conducting a comprehensive audit of your existing website before a single wireframe is drawn — evaluating organic search performance through technical SEO analysis, user behavior through heatmaps and session recordings, conversion funnel performance through GA4 data, page speed scores, accessibility compliance, and competitor benchmarking — identifying exactly what is working and must be preserved through the redesign, and what is failing and must be fundamentally improved, creating an evidence-based brief rather than a subjective aesthetic wishlist that drives the project in the wrong direction.
Competitor Website Benchmarking
Analyzing your top 5 to 10 competitors’ websites — evaluating their page architecture, content depth, conversion mechanisms, page speed, design quality, and organic keyword coverage — to identify the specific gaps and differentiation opportunities that a strategically planned redesign can exploit to outperform competitors in Google search results and convert a higher proportion of visitors who arrive after evaluating alternatives, building a clear competitive differentiation case that the redesign is explicitly engineered to communicate and substantiate on every key page.
Audience Research and Persona Development
Building detailed audience personas from quantitative analytics data, customer interviews, sales team insights, and behavioral heatmap research — defining exactly who your redesigned website must serve, what information they need at each decision stage, what trust signals reduce their purchase risk at the critical conversion moment, and what friction points in the current site are causing them to abandon before converting — ensuring every structural and content decision in the redesign is grounded in real buyer behavior rather than internal assumptions about what customers want to see.
Sitemap Architecture and URL Structure Planning
Designing the optimal sitemap architecture for your redesigned website — organizing pages into logical hierarchies that reflect user intent, support topical SEO authority building, and create clear conversion pathways — with the URL structure, internal linking plan, and redirect mapping documented before development begins, ensuring the new site architecture simultaneously improves user navigation, strengthens organic search rankings across your full keyword set, and creates the conversion pathways that move visitors toward your primary revenue-generating pages efficiently.
Content Strategy and Messaging Framework
Developing the content strategy and messaging framework for your redesigned website — defining the value proposition hierarchy, page-level messaging, proof point structure, and calls-to-action for every key page — aligned to your audience personas, the keyword intent mapping from your SEO strategy, and CRO best practices, ensuring every page simultaneously serves its intended organic search keyword goal and converts the visitors it attracts at the highest possible rate from the moment the redesigned site goes live.
Technology Stack and Platform Selection
Recommending the optimal technology stack for your redesign — evaluating WordPress, headless CMS, and custom-built solutions against your performance requirements, content team capabilities, integration needs, security standards, and long-term scalability — with transparent total cost of ownership analysis that considers not just initial development investment but ongoing hosting, maintenance, plugin licensing, and developer dependency costs over a 3 to 5-year ownership horizon, ensuring your technology decision is financially sound and organizationally sustainable.
Redesign Strategy Benefits
- Commercial goals embedded in architecture before any design work begins
- Evidence-based brief eliminating subjective design debates during the project
- SEO structure planned from day one preventing post-launch traffic loss
- Competitor gaps built into content and conversion strategy from the start
- Audience personas guiding every UX and copy decision in the redesign
- Technology decisions made on commercial merit, not agency preference
UX Research and Behavior Analysis
Conducting structured UX research before designing a single page — combining heatmap analysis of your current site, session recording review, GA4 funnel data, and user testing with real members of your target audience — to map the precise behavioral patterns, navigation failures, and conversion friction points the redesign must resolve, ensuring every UX decision is grounded in observed user behavior rather than the internal assumptions that consistently produce visually appealing but commercially underperforming redesigns that fail to move the revenue needle after launch.
Mobile-First Responsive Design
Designing every redesigned website mobile-first — ensuring layouts, typography, navigation, forms, and CTAs are fully optimized for smartphone and tablet users before scaling to desktop — reflecting the reality that the majority of web traffic arrives on mobile devices, that Google’s mobile-first indexing means mobile UX directly impacts organic rankings, and that mobile experience quality affects the Quality Scores of every Google Ads and paid social campaign sending paid traffic to your redesigned site after launch.
Brand-Aligned Visual Design and Design Systems
Creating comprehensive visual design systems for your redesigned website — defining typography scales, color palettes, component libraries, spacing grids, icon sets, and illustration styles that ensure complete brand consistency across every page — eliminating the visual inconsistency that damages credibility among buyers evaluating your business against competitors, and delivering a design system your team can extend to future pages and digital assets without requiring the original design agency’s involvement for every new content piece added to the site.
Wireframing, Prototyping and Stakeholder Alignment
Building low-fidelity wireframes and interactive prototypes before committing to full visual design — enabling rapid, low-cost alignment on page structure, content hierarchy, and conversion pathway logic among all project stakeholders — and creating high-fidelity clickable prototypes for user testing that validate design assumptions with real behavioral data before any development investment is committed, eliminating the expensive mid-development design changes that are the single largest cause of website redesign projects running over budget and schedule.
Conversion-Focused Layout and CTA Design
Applying evidence-based conversion rate optimization principles to every redesigned page layout — positioning CTAs using scroll depth and attention data, structuring social proof and testimonials at the points where purchase intent peaks, designing form experiences that minimize abandonment through field reduction and inline validation, and crafting above-the-fold sections that communicate your value proposition within the first three seconds — creating layouts that are simultaneously aesthetically compelling and commercially focused on generating leads and revenue.
WCAG Accessibility and Inclusive Design
Designing every redesigned website to meet WCAG 2.1 AA accessibility standards — ensuring sufficient color contrast ratios, keyboard-navigable interactive elements, screen-reader-compatible markup, appropriately sized touch targets for mobile users, and accessible form design — both as an ethical responsibility to all users and as a practical consideration, since accessibility improvements directly strengthen the technical SEO signals that influence organic search rankings and reduce the accessibility litigation risk increasing across all US business sectors.
UX and Visual Design Benefits
- Evidence-based UX eliminating guesswork from every redesign decision
- Mobile-first design meeting Google’s indexing and ranking requirements
- Design system enabling brand-consistent expansion beyond launch day
- Prototyping validating decisions before expensive development begins
- CRO-informed layouts maximizing conversion rate from day one post-launch
- WCAG compliance reducing legal risk and improving SEO performance signals
Pre-Migration SEO Baseline and URL Inventory
Conducting a complete pre-migration SEO baseline documentation — crawling your entire existing website to inventory every URL, recording current organic ranking positions for every keyword, documenting the inbound backlink profile for all high-authority pages, identifying the pages contributing the most organic traffic and revenue, and creating the complete SEO asset register that the migration must preserve — providing the before-state data that enables immediate detection and correction of any post-launch SEO anomaly before it compounds into a significant organic traffic and revenue decline.
Comprehensive 301 Redirect Mapping
Building a complete 301 redirect map for every URL that changes during the redesign — mapping old URLs to their exact new equivalents rather than defaulting all changed URLs to the homepage, preserving the page-level link equity that determines individual page ranking strength, testing every redirect chain before launch to ensure no redirect loops or chains exceeding two hops exist, and verifying that all high-traffic and high-backlink pages have correctly configured redirects that pass maximum link equity to their new URL equivalents in the redesigned site architecture.
Technical SEO Implementation on New Site
Implementing all technical SEO requirements on the redesigned site before launch — configuring canonical tags, XML sitemaps, robots.txt, hreflang for multi-language sites, Open Graph tags, schema markup, heading hierarchies, internal linking structure, and image alt text — ensuring the new site meets every technical SEO requirement from day one without the post-launch scramble that characterizes redesigns where SEO is treated as an afterthought rather than a core launch requirement baked into the development build process from the outset of the project.
Core Web Vitals and Page Speed Validation
Validating Core Web Vitals scores — Largest Contentful Paint, Cumulative Layout Shift, and Interaction to Next Paint — on the redesigned site in the staging environment before launch, identifying and resolving any performance issues that would result in the new site having worse Google page experience signals than the site it is replacing, and ensuring the redesigned site achieves a measurable PageSpeed improvement that reinforces rather than undermines the organic ranking improvements the redesign is intended to deliver alongside its conversion rate and UX goals.
Conversion Tracking Verification Post-Launch
Verifying that all conversion tracking is firing accurately on the new site immediately post-launch — checking Google Analytics 4 event tracking, Google Ads conversion tags, Meta Pixel events, LinkedIn Insight Tag, and all other platform tracking — ensuring the Smart Bidding algorithms powering your PPC campaigns receive uninterrupted conversion signal data through the migration, preventing the performance degradation that occurs when tracking breaks during a site migration and goes undetected for days or weeks post-launch.
Post-Launch Monitoring and Rapid Response
Running a structured 30-day post-launch SEO monitoring program — conducting daily ranking checks for your top 50 keywords, monitoring Google Search Console for crawl errors and indexation drops, tracking organic traffic trends in GA4 against pre-launch baselines, and maintaining a 48-hour response SLA for any anomaly detected — ensuring that any migration-related SEO issue is identified and resolved within days rather than weeks, preventing compounding traffic and revenue losses from undetected post-launch problems going unaddressed through a full Google crawl cycle.
SEO-Safe Migration Benefits
- Zero organic traffic loss protecting revenue generated by your current rankings
- 100% redirect coverage preserving all page-level link equity built over time
- Technical SEO baked in at build, not patched on after launch day
- Core Web Vitals validated before any live traffic hits the new site
- Conversion tracking verified so PPC campaigns never lose their signal
- 30-day watch period catching any migration issue before it compounds
Core Web Vitals Optimization
Achieving passing Core Web Vitals scores across all three metrics — Largest Contentful Paint under 2.5 seconds, Cumulative Layout Shift under 0.1, and Interaction to Next Paint under 200ms — through image optimization, server response time improvements, render-blocking resource elimination, layout stability fixes, and JavaScript execution optimization, ensuring the redesigned site earns the Google page experience ranking boost while simultaneously delivering the fast, stable user experience that dramatically reduces bounce rates among first-time visitors arriving from search, paid, and social channels.
Image Optimization and Next-Gen Formats
Implementing comprehensive image optimization across the redesigned site — converting images to WebP and AVIF next-generation formats, implementing responsive srcset attributes that serve appropriately sized images for each device, applying lossless compression that maintains visual quality while reducing file sizes by 60% to 80%, and implementing lazy loading for below-the-fold images — reducing page weight by the single largest variable in most website load times and delivering the fastest possible visual experience across all devices and connection speeds.
CDN Configuration and Global Delivery
Configuring Content Delivery Network distribution for your redesigned website — serving static assets from edge servers geographically close to each visitor, implementing browser caching with appropriate cache-control headers, and configuring CDN rules that maximize cache hit rates while ensuring dynamic content is served fresh — reducing the physical distance between your server and your visitors as a performance variable, and delivering consistently fast load times for visitors across all US regions and international markets your business targets through international SEO and paid campaigns.
JavaScript and CSS Performance Optimization
Optimizing JavaScript and CSS delivery on the redesigned site — eliminating render-blocking scripts, deferring non-critical JavaScript, minifying and combining CSS files, removing unused CSS with code-splitting, implementing critical CSS inlining for above-the-fold content, and auditing third-party script load impact — ensuring the code architecture of the redesigned site minimizes the Time to First Byte and First Contentful Paint scores that determine how quickly visitors perceive the page as loading, directly impacting both the Google ranking signals and the user experience quality across all traffic sources.
Hosting Infrastructure and Server Configuration
Recommending and configuring the optimal hosting infrastructure for your redesigned website — evaluating managed WordPress hosts, cloud hosting platforms, and dedicated server solutions against your traffic volume, geographic target markets, security requirements, and budget — with server-level caching configuration, PHP version optimization, database query optimization, and HTTP/2 or HTTP/3 protocol implementation that ensures the hosting infrastructure supporting your redesigned site never becomes the bottleneck limiting the page speed performance your development and optimization work has achieved.
Performance Regression Prevention and Monitoring
Implementing ongoing performance monitoring after launch — setting up automated Core Web Vitals alerts through Google Search Console, PageSpeed Insights API monitoring, and synthetic monitoring tools that flag performance regressions within 24 hours of occurrence — preventing the gradual performance degradation that commonly affects websites as new plugins, heavier images, additional third-party scripts, and growing content libraries are added post-launch without systematic performance governance, protecting the speed investment made during the redesign for the full lifetime of the site.
Performance and Speed Benefits
- 90-plus PageSpeed score from day one boosting Google rankings immediately
- Passing Core Web Vitals earning Google’s page experience ranking signal
- Image optimization cutting page weight by up to 80% per image asset
- CDN delivery ensuring fast load times across all US regions and beyond
- 22% average CVR lift attributable to speed improvement alone post-redesign
- Performance monitoring preventing post-launch regression as content grows
Conversion Funnel Analysis Pre-Redesign
Analyzing your current website’s conversion funnel in full before redesign work begins — identifying the specific pages, steps, and form fields where visitors drop off most frequently using GA4 funnel reports, heatmaps, and session recordings — so that the redesigned site architecture directly addresses the proven friction points causing conversion loss rather than replicating the same structural failures in a more visually appealing package, ensuring the redesign generates a measurable CVR improvement that justifies the investment from the first month post-launch.
Landing Page Design for Paid Traffic
Building dedicated, conversion-optimized landing pages for your paid search, paid social, and email campaigns as part of the redesign — with message-matched headlines, single-focused conversion objectives, trust signal placement, social proof from customer reviews and case study results, and form friction reduction — improving Google Ads Quality Scores to reduce CPC while simultaneously increasing the conversion rate of every paid acquisition campaign that sends traffic to your redesigned website from launch day forward.
Trust Signal and Social Proof Architecture
Structuring trust signals and social proof across the redesigned site — placing customer logos, review ratings, case study results, industry certifications, security badges, and media mentions at the specific scroll positions where purchase intent is highest and the risk perception that prevents conversion is strongest — based on behavioral data and CRO research that identifies the precise trust signals most effective for your specific audience, product category, and purchase complexity rather than applying generic social proof placement that ignores how your specific buyers make decisions.
Form and Lead Capture Optimization
Redesigning every lead capture form, contact form, and sign-up flow on your site — reducing field count to the minimum required for qualification, implementing inline validation that catches errors immediately rather than on submission, testing multi-step form flows that show one question at a time to reduce perceived effort, adding progress indicators, and optimizing mobile form usability — applying the form optimization principles from our CRO agency practice that consistently deliver 40% to 70% improvements in form completion rates across B2B and B2C lead generation contexts.
CTA Copy Testing and Placement Strategy
Testing call-to-action copy, design, color, and placement across every key conversion page — evaluating action-oriented versus benefit-led CTA copy, button color contrast impact on click rates, above-the-fold versus scroll-triggered CTA placement, sticky header CTAs for long-form pages, and exit-intent CTA overlays for high-bounce segments — building the CTA optimization evidence base during the redesign that informs the post-launch A/B testing program, creating continuous compounding improvements in conversion rate from the moment the redesigned site goes live through ongoing testing.
Post-Launch A/B Testing and CRO Program
Launching a structured A/B testing program from week one after your redesigned site goes live — prioritizing tests by estimated revenue impact, running properly powered experiments with statistically significant sample sizes, documenting every test result in a shared optimization knowledge base, and deploying winning variants within 48 hours of reaching significance — creating a compounding monthly improvement in conversion rate that means your redesigned site is performing significantly better at 12 months post-launch than it was at day one, continuously improving the commercial return on your redesign investment over time.
Conversion Optimization Benefits
- More leads and revenue from the same traffic without increasing ad spend
- CRO audit informing architecture so conversion gains start on day one
- Landing pages improving paid traffic Quality Scores and lowering CPC
- Trust signal placement reducing buyer risk at the critical conversion moment
- Form optimization delivering 40% to 70% completion rate improvements
- Post-launch A/B testing compounding conversion gains every month
WordPress Maintenance and Security Updates
Providing ongoing WordPress maintenance for your redesigned site — managing core WordPress updates, theme updates, and plugin updates on a tested, staged basis before deploying to production, implementing security hardening measures including Web Application Firewall configuration, login protection, malware scanning, and automated backup systems — ensuring your redesigned website remains secure, fast, and fully functional as WordPress and its plugin ecosystem continues to evolve, without the security vulnerabilities and functionality breaks that affect unmaintained WordPress sites.
SEO Content Growth and Organic Traffic Expansion
Growing your redesigned website’s organic search performance through an ongoing SEO content program — publishing new topic cluster content, expanding thin existing pages, building authoritative backlinks, and optimizing for new keyword opportunities identified through monthly keyword gap analysis — compounding the organic traffic gains that the redesign’s improved technical foundation and site architecture have made possible, growing your organic search channel into an increasingly productive revenue-generating asset in the months following your website redesign launch.
Conversion Rate Optimization Retainer
Running a continuous post-launch CRO testing program — maintaining a prioritized test backlog of conversion hypotheses, running correctly powered A/B and multivariate experiments on high-traffic pages, documenting results in a shared optimization knowledge base, and deploying winning variants within 48 hours of reaching significance — ensuring your redesigned website’s conversion rate improves consistently every quarter rather than plateauing at the day-one post-launch baseline, compounding the revenue-per-visitor improvement that represents the ongoing commercial return on your redesign investment.
Performance Monitoring and Uptime Management
Monitoring your redesigned website’s performance and uptime on a 24/7 basis — with automated alerts for downtime, Core Web Vitals regressions, dramatic traffic drops, crawl error spikes, and conversion tracking failures — ensuring that any issue affecting the commercial performance of your redesigned site is detected and escalated within minutes rather than discovered hours or days later through customer complaints or manual review, and maintaining the 99.9% uptime and consistent performance quality that e-commerce and lead generation websites require to maximize revenue across all traffic channels.
Paid Campaign Integration and Landing Page Growth
Expanding the paid campaign landing page library on your redesigned website — building new campaign-specific landing pages for new Google Ads campaigns, paid social campaigns, and seasonal promotions — with each new landing page built to the same conversion-optimized standards as the redesign, maintaining message match between ads and destination pages, and continuously expanding the paid acquisition surface area of your redesigned website as your marketing programs grow in volume and channel diversity following the redesign launch.
Monthly Performance Reporting and Strategic Reviews
Delivering monthly post-launch performance reports — tracking organic traffic growth, keyword ranking improvements, conversion rate trends, lead volume, page speed scores, and uptime statistics against agreed targets — with quarterly strategic reviews that assess whether the redesigned website is achieving its commercial objectives, identify the highest-impact improvement opportunities for the next quarter, and update the content, CRO, and technical roadmap based on what the performance data reveals rather than what was assumed in the original redesign brief, ensuring continuous commercial improvement month over month.
Post-Launch and Growth Benefits
- Redesign investment compounding in value every month post-launch
- WordPress maintenance keeping the site secure, updated, and fast
- SEO content growing organic traffic on the technical foundation redesign built
- CRO testing continuously improving conversion rates beyond launch baseline
- 24/7 uptime monitoring catching performance issues before revenue is lost
- Monthly reporting proving ongoing commercial ROI of the redesign investment