Expert PPC Management That
TimeZ Marketing is San Francisco’s top-rated PPC management agency and Google Premier Partner — taking full ownership of your pay-per-click campaigns across Google Ads, Microsoft Advertising, and paid social to maximise Quality Score, slash wasted spend, and consistently deliver industry-leading ROAS for businesses of every size.
- Google Ads PPC Management
- Microsoft / Bing PPC Management
- Performance Max Management
- Shopping & eCommerce PPC
- Smart Bidding & Automation
- Quality Score Improvement
- PPC Remarketing Campaigns
- PPC Reporting & Dashboards
PPC Management Agency Services for Revenue Growth
Our PPC management agency handles every aspect of your pay-per-click advertising — from Google Ads and Microsoft Advertising to paid social and shopping campaigns — delivering data-driven campaign architecture, relentless optimisation, and transparent performance reporting that compounds results and reduces cost per acquisition month over month
01Comprehensive PPC Account Audit
A deep-dive audit of your entire PPC account portfolio across Google Ads and Microsoft Advertising — reviewing campaign structure, keyword match type distribution, search term wasted spend, Quality Score drag, bid strategy misconfiguration, ad copy underperformance, audience targeting gaps, conversion tracking errors, and attribution model flaws — delivering a prioritised action list ranked by estimated revenue impact so every optimisation effort drives maximum PPC return from day one.
02PPC Keyword Strategy & Intent Architecture
Building a complete PPC keyword architecture that maps your target audience’s full search intent journey — from informational queries through commercial investigation to high-intent transactional searches — using Ahrefs, SEMrush, and Google Keyword Planner to identify the highest-value keyword opportunities at each funnel stage, mapping them to tightly themed ad groups that maximise Quality Score and minimise CPC across the entire account.
03Cross-Platform PPC Budget Allocation
Modelling the optimal budget distribution across Google Search, Google Shopping, Performance Max, Microsoft Advertising, and paid social PPC — projecting blended ROAS, CPA, and total conversion volume at different spend levels for each platform, and building a data-driven budget allocation strategy that maximises total PPC revenue at your target efficiency threshold by investing most heavily where incremental return is highest across your specific industry and competitive landscape.
04Smart Bidding Strategy & Machine Learning Optimisation
Selecting and implementing the optimal automated Smart Bidding strategy for every campaign type — Target ROAS, Target CPA, Maximise Conversions, Maximise Conversion Value, and portfolio bid strategies — seeding Google and Microsoft’s machine learning models with accurate conversion values, offline CRM revenue data, and first-party audience signals so PPC automation optimises toward genuine business outcomes rather than proxy metrics that don’t reflect actual revenue performance.
05Competitor PPC Intelligence & Auction Analysis
Conducting in-depth competitive PPC intelligence — analysing Google Ads Auction Insights for impression share, overlap rate, and position above rate vs. competitors, reverse-engineering competitor keyword portfolios and ad copy angles using SEMrush Advertising Research and SpyFu, and identifying the keyword gaps and CPC inefficiencies where your PPC investment will generate disproportionate returns relative to the competitive pressure you will face.
06PPC ROI Forecasting & Business Case Development
Building financially credible PPC ROI forecasts that project click volume, conversion rates, CPA, ROAS, and total revenue at 3, 6, and 12-month horizons using your historical account data and industry benchmarks — with scenario modelling at different monthly budget levels enabling CFOs and marketing directors to make confident, evidence-based PPC investment decisions before committing annual budget to paid search and paid social advertising campaigns.
Why Choose Our PPC Management Agency
01Google Search Campaign Management
Building and managing tightly themed Google Search campaigns with single-intent ad group structures — ensuring every keyword cluster has closely aligned RSA copy and landing pages to maximise Quality Score, reduce CPC, and drive the highest possible conversion rate — combined with weekly negative keyword mining to eliminate irrelevant spend, continuous RSA asset A/B testing, and Smart Bidding refinement that compounds PPC performance improvements week over week.
02Responsive Search Ad Creation & Optimisation
Writing and systematically A/B testing Responsive Search Ad copy across all campaign themes — testing benefit-led, USP-focused, price-anchored, and CTA-driven headline variants, monitoring Google’s ad strength signals, pinning high-performing assets, and running controlled experiments to identify the exact messaging formulas that generate the highest CTR and post-click conversion rates for each keyword theme and buyer persona in your target market.
03Google Display Network Campaigns
Managing Google Display Network campaigns with custom intent audiences, in-market segments, affinity audiences, and placement targeting — deploying responsive display ads and static banner creative across Google’s 3 million+ partner websites to build brand awareness, nurture consideration-stage prospects, and support paid search conversion performance with display remarketing that keeps your brand visible throughout the full customer purchase journey.
04YouTube & Demand Gen Campaigns
Running YouTube TrueView, bumper, and non-skippable ads alongside Google Demand Gen campaigns across YouTube, Gmail, and Discover placements — with audience targeting by custom intent, in-market behaviour, and Customer Match lists — building upper-funnel brand awareness and mid-funnel consideration at scale to feed the intent demand that your Google Search campaigns capture and convert.
05Ad Extensions & Asset Maximisation
Maximising every Google Search ad impression with a comprehensive asset strategy — configuring sitelinks, callouts, structured snippets, call extensions, location extensions, image extensions, seller ratings, promotion extensions, and lead form extensions — with regular performance analysis ensuring every impression uses the highest-performing asset combination, increasing CTR and improving Quality Score simultaneously across the entire Google Ads account portfolio.
06Google Ads Remarketing & RLSA
Building advanced Google Ads remarketing architecture — website visitor remarketing on Display and YouTube segmented by pages visited and funnel stage, RLSA bid modifier overlays on Search campaigns for returning visitors, Customer Match audiences for upsell and cross-sell campaigns, and dynamic remarketing for e-commerce serving personalised product ads to cart abandoners — recovering high-intent audiences at dramatically lower CPAs than cold-traffic prospecting campaigns.
Google Ads PPC Management Benefits
01Microsoft Advertising Account Setup & Management
Setting up and managing Microsoft Advertising accounts from scratch or inheriting and restructuring existing accounts — building tightly themed campaign architectures, configuring Universal Event Tracking (UET) for accurate conversion measurement, establishing Smart Bidding strategies, and creating the structural foundations that enable Microsoft’s machine learning to optimise effectively toward your target CPA and ROAS from the earliest stages of the PPC management engagement.
02Google Ads Import & Microsoft-Specific Optimisation
Intelligently importing Google Ads campaigns into Microsoft Advertising and optimising for the different competitive dynamics, match type behaviour, and auction mechanics specific to Bing search — adjusting bids, budgets, keyword match types, and negative keyword lists to reflect Microsoft Ads’ environment rather than simply mirroring Google settings, and exploiting the typically lower competition and CPCs on Bing to achieve superior cost-per-conversion on comparable search intent.
03LinkedIn Profile Targeting for B2B PPC
Leveraging Microsoft Advertising’s unique LinkedIn profile targeting — overlaying job title, industry, company size, seniority, and function audience dimensions onto Bing search campaigns — enabling B2B advertisers to serve paid search ads at disproportionate frequency to their precise buyer personas while they are actively searching commercial keywords, delivering significantly higher MQL quality and lower cost-per-qualified-lead than equivalent Google Ads campaigns without LinkedIn profile data.
04Microsoft Shopping Campaigns
Managing Microsoft Shopping campaigns and Microsoft Merchant Centre for e-commerce advertisers — optimising product feed data quality, building segmented product group structures with target ROAS bidding, and exploiting the typically 35–45% lower Shopping CPCs on Bing versus Google to generate incremental e-commerce revenue from a large, high-intent product search audience that competitors are systematically ignoring in their PPC management strategies.
05Microsoft Audience Network PPC
Deploying Microsoft Audience Network campaigns across MSN, Outlook, Microsoft Edge, and partner placements — using in-market audiences, UET website visitor retargeting, and Customer Match first-party data to reach warm and lookalike audiences in premium native placements at efficient CPMs that complement paid search intent capture with display-level awareness and retargeting coverage across the Microsoft ecosystem.
06Microsoft vs Google PPC Budget Coordination
Developing a coordinated PPC budget strategy that optimises the allocation between Google Ads and Microsoft Advertising — modelling the blended CPA and total conversion volume achievable by running both platforms versus concentrating all budget in Google alone, identifying the keywords and audience segments where Microsoft delivers superior ROAS, and building a cross-platform PPC management approach that maximises total paid search revenue at your agreed efficiency target.
Microsoft Advertising PPC Benefits
01Google Merchant Centre Setup & Feed Management
Setting up and maintaining Google Merchant Centre — configuring shipping, returns, and tax settings, resolving daily feed diagnostics and product disapprovals, managing supplemental feed schedules, and ensuring 100% of your product catalogue remains approved and eligible to serve across Shopping, Performance Max, and free product listing placements without impression-reducing disapproval events that silently suppress revenue.
02Product Feed Quality Optimisation
Systematically improving product feed data to maximise Shopping ad relevance, CTR, and conversion rate — optimising product titles with primary purchase keywords and key attributes in the correct order, improving descriptions, correcting Google product taxonomy category mapping, adding complete GTIN and MPN identifiers, implementing custom label columns for bid segmentation by margin, bestseller status, clearance priority, and seasonal relevance across the full product range.
03Shopping Campaign Segmentation & ROAS Bidding
Building segmented Standard Shopping campaign and product group structures that separate high-margin from low-margin products, bestsellers from slow-movers, and branded from non-branded queries — enabling target ROAS bidding at the product category level that accurately reflects the commercial value of each group — combined with priority-level campaign structures that ensure branded and non-branded queries serve through the most appropriate campaign for each product type.
04Performance Max Campaign Management
Deploying and optimising Performance Max campaigns across Google’s full inventory — building structured asset groups with product images, lifestyle creative, headlines, and descriptions, providing strong audience signals from Customer Match and visitor segments, and carefully managing PMax versus Standard Shopping budget splits to maximise total e-commerce revenue without cannibalising profitable Standard Shopping performance that delivers strong existing ROAS.
05Merchant Promotions & Seasonal PPC Strategy
Setting up and managing Google Merchant Promotions — configuring promotional feeds for sale events, free shipping thresholds, seasonal discounts, and bundle deals that display as badges on Shopping ads — coordinated with Search and Display PPC campaign messaging to maximise conversion rates during key trading periods such as Black Friday, Cyber Monday, seasonal peaks, and promotional events that drive outsized e-commerce revenue volumes.
06Dynamic Search Ads & Catalogue Coverage
Implementing Dynamic Search Ads as a catch-all PPC layer to capture long-tail and unexpected query variants outside your structured keyword architecture — using website content and product catalogue data as targeting inputs, applying tight negative keyword controls to prevent DSA cannibalising profitable exact match terms, and monitoring DSA search term reports to continuously identify new commercial keyword opportunities for promotion into the core structured campaign architecture.
Shopping & Performance Max Benefits
01Meta Ads PPC Management (Facebook & Instagram)
Managing performance-driven Meta Ads campaigns across Facebook and Instagram — building audience segmentation strategies using interest, behavioural, lookalike, and Customer Match targeting, running Advantage+ Shopping and campaign creative testing, implementing Meta Pixel and Conversions API for cookieless measurement, and structuring full-funnel campaign architecture from cold awareness through retargeting to purchase — delivering consistent lead generation and e-commerce ROAS at scale.
02LinkedIn PPC Advertising
Running B2B-focused LinkedIn Ads campaigns targeting senior decision-makers by job title, seniority, industry, company size, and function — deploying Sponsored Content, Conversation Ads, Lead Gen Forms, and Document Ads to generate qualified B2B leads, build brand credibility among ICP audiences, and support account-based marketing programmes with precision professional targeting unavailable on any other paid social platform.
03TikTok PPC Advertising
Launching and managing performance-driven TikTok advertising campaigns — with native-style video creative strategy, In-Feed Ad optimisation, TopView and Brand Takeover placements for high-reach periods, TikTok Pixel and Events API tracking setup, and audience targeting by interest, behaviour, and lookalike segments — reaching younger and mid-market audiences at lower CPMs than Meta with creative approaches that drive genuine engagement and conversion rather than passive exposure.
04Paid Social Creative Strategy & Testing
Developing systematic paid social creative testing frameworks — building creative hypotheses across visual styles, messaging angles, CTA formats, video lengths, and offer presentations, running controlled A/B and multivariate creative tests with adequate statistical sample sizes, analysing performance by creative variable rather than whole-ad comparison, and building a compounding creative playbook of proven formulas that improve paid social ROAS with each successive testing cycle.
05Social Retargeting & Audience Architecture
Building layered retargeting architectures across Meta, LinkedIn, and TikTok — segmenting website visitors by pages viewed, time on site, video completion, and engagement depth, creating Customer Match audiences from CRM data, constructing lookalike models from high-LTV customer segments, and sequencing ad delivery across the funnel from awareness through consideration to conversion — recovering high-intent audiences at CPAs dramatically lower than cold traffic prospecting.
06Meta Pixel, CAPI & Paid Social Tracking
Implementing and maintaining Meta Pixel alongside Meta Conversions API (CAPI) server-side event tracking — restoring iOS conversion visibility lost to privacy changes, implementing event deduplication, enabling Meta’s Advanced Matching to maximise signal quality, and ensuring every paid social conversion is attributed to the correct campaign and creative so algorithm optimisation drives toward genuine revenue outcomes rather than degraded proxy signals.
Paid Social PPC Management Benefits
01Google & Microsoft Conversion Tracking Setup
Implementing flawless conversion tracking across Google Ads and Microsoft Advertising — configuring conversion actions for every valuable PPC outcome (form submissions, phone calls, purchases, trial signups, and key micro-conversions), implementing Google’s enhanced conversions and Microsoft’s enhanced conversion matching using hashed first-party data to maintain measurement accuracy as third-party cookies are deprecated across all major browsers.
02Google Tag Manager for PPC Tracking
Implementing and governing all PPC tracking through Google Tag Manager — deploying Google Ads conversion linker, Microsoft UET, Meta Pixel, LinkedIn Insight Tag, and custom event tracking through a single managed container that eliminates developer dependency for tracking changes, ensures all tags fire accurately, and prevents redundant scripts from degrading the page speed that directly impacts PPC Quality Score and conversion rates.
03Offline Conversion Import & CRM Attribution
Connecting offline revenue outcomes to PPC campaigns — importing CRM deal close values, phone call conversion results, in-store visit data, and pipeline stage progressions as offline conversions into Google Ads and Microsoft Advertising — giving Smart Bidding the complete revenue signal required to optimise toward high-value outcomes rather than online form fills that represent only the first step in a multi-stage sales process before actual revenue is generated.
04Multi-Touch PPC Attribution Modelling
Implementing data-driven attribution models that distribute PPC conversion credit across all campaign touchpoints based on their measured contribution to conversion — moving beyond last-click attribution to algorithmic models that reveal which campaigns, keywords, and ad formats genuinely influence purchase decisions at each stage of multi-session customer journeys — enabling accurate budget allocation that improves total PPC ROAS without requiring increases to overall advertising spend.
05Real-Time PPC Performance Dashboards
Building custom Looker Studio dashboards connecting Google Ads, Microsoft Advertising, Meta Ads, LinkedIn Ads, and GA4 in real time — presenting spend, impressions, clicks, CPC, Quality Score, conversion rate, CPA, ROAS, and revenue by campaign and keyword — replacing manual platform exports with always-current PPC intelligence every stakeholder can access without logging into individual ad accounts.
06Weekly PPC Reviews & Monthly Strategy Reports
Delivering structured weekly PPC performance reviews presenting ROAS trends, CPA movements, Quality Score changes, impression share data, new keyword opportunities, and budget reallocation recommendations — combined with comprehensive monthly PPC strategy reports that align campaign investment with business goals, seasonal demand, and competitive dynamics — compounding account performance improvements across every pay-per-click platform managed in your portfolio.