Performance Marketing That
TimeZ Marketing is San Francisco’s top-rated Performance Marketing agency — delivering measurable ROI across Google Ads, Paid Social, SEO, Programmatic, and CRO with a data-first approach that optimises every dollar of your marketing budget toward cost-efficient growth and predictable revenue outcomes.
- Google Ads & Paid Search
- Paid Social & Meta Ads
- Programmatic Display Advertising
- SEO & Organic Performance
- CRO & Landing Page Optimization
- Performance Max & Shopping Ads
- CAC & LTV Optimization
- Multi-Channel Attribution & GA4
Performance Marketing Agency Services: ROAS + Revenue
Our performance marketing agency manages paid search, paid social, programmatic, affiliate, and CRO — using rigorous data analysis, creative testing, and bid strategy optimisation to deliver measurable, attributable revenue growth from every pound of your media budget across every digital channel
01Comprehensive Paid Media Audit
A full-account paid media audit examining campaign structure, keyword quality, audience targeting, ad copy performance, Quality Score distribution, landing page conversion rates, bid strategy alignment, attribution model accuracy, and wasted spend patterns — identifying the specific inefficiencies costing you ROAS and the quick-win optimisations that will deliver the fastest performance improvement.
02Performance Media Planning and Channel Mix
Building a data-driven performance media plan that allocates your budget across channels — Google Ads, Bing Ads, Meta, LinkedIn, TikTok, programmatic, and affiliate — based on historical CPA data, audience overlap analysis, and incremental revenue modelling, ensuring every pound of media budget is allocated to its highest-performing use at every stage of the customer journey.
03CPA and ROAS Target Setting
Establishing data-driven CPA and ROAS targets for every channel and campaign type — calculated from your average order value, customer lifetime value, and desired margin — and building the bid strategy, campaign structure, and optimisation cadence required to consistently hit those targets at scale while maintaining the volume required to meet your revenue growth objectives.
04Competitor Paid Media Intelligence
Analysing your competitors’ paid media strategies — estimated ad spend, keyword targeting, ad copy approaches, landing page structures, offer positioning, and auction share — using tools like SimilarWeb, SpyFu, and SEMrush to identify the gaps, differentiation opportunities, and competitor weaknesses where focused paid investment will deliver above-average competitive returns.
05Budget Allocation and Pacing Strategy
Building dynamic budget allocation frameworks that shift spend toward the best-performing campaigns, channels, and audience segments in real time — implementing day-parting, geo-based budget distribution, device bid adjustments, and seasonal pacing strategies that ensure every day’s budget is deployed where it will generate the most revenue and the best return on ad spend.
06Performance Marketing Technology Stack
Selecting, configuring, and integrating the optimal technology stack for your performance marketing programme — including conversion tracking via GA4 and server-side tagging, bid management platforms, creative testing tools, attribution software, and data integration pipelines — building the measurement infrastructure that enables accurate optimisation and reliable ROAS reporting.
Why Partner With Our Performance Marketing Agency
01Google Search Campaign Management
Building and managing high-performance Google Search campaigns with tightly themed ad groups, precise keyword match type strategy, negative keyword architecture, RSA ad copy optimisation, and Quality Score improvement programmes — capturing maximum share of intent traffic from your highest-value commercial and transactional keywords at the most efficient possible cost per click and cost per conversion.
02Performance Max Campaigns
Strategically implementing and optimising Google Performance Max campaigns — providing the asset quality, audience signal breadth, and conversion data volume required for machine learning to function effectively — while maintaining proper campaign structure separation to prevent Performance Max cannibalising your best-performing branded and high-intent search campaigns.
03Smart Bidding Strategy and Optimisation
Selecting and calibrating the optimal Smart Bidding strategy for each campaign — Target CPA, Target ROAS, Maximise Conversions, or Maximise Conversion Value — providing the accurate conversion tracking data and learning period structure that enables Google’s bidding algorithms to function at their ceiling, with manual bid adjustments layered where algorithmic limitations require human intervention.
04Keyword Research and Negative Keyword Strategy
Conducting comprehensive keyword research to build the complete universe of commercial search terms your target customers use — combined with a rigorous negative keyword strategy that eliminates irrelevant traffic, reduces wasted spend, and ensures your ads only appear for searches that have genuine purchase intent — dramatically improving click-through quality and conversion rate across all campaigns.
05Ad Copy Testing and RSA Optimisation
Running structured responsive search ad (RSA) copy testing programmes — systematically testing headlines, descriptions, value propositions, offers, and CTAs to identify the messaging combinations that generate the highest click-through rates and conversion rates — building an evidence base of what messaging resonates with your audience that informs copy across all marketing channels.
06Microsoft Advertising and Bing Ads Management
Extending your paid search presence to Microsoft Advertising — capturing Bing, Yahoo, and DuckDuckGo search traffic that is often lower competition and lower CPC than Google — with full campaign parity, independent bid strategy calibration, and Microsoft-specific audience targeting features like LinkedIn profile targeting that are not available within the Google Ads ecosystem.
Paid Search Benefits
01Meta (Facebook and Instagram) Ads Management
Building and optimising Meta Ads campaigns across awareness, consideration, and conversion objectives — with Advantage+ campaign structures, Custom Audience and Lookalike targeting, pixel event optimisation, dynamic product ad catalogues, and retargeting funnel architecture — systematically improving Meta ROAS through creative testing, audience refinement, and bidding strategy optimisation at every stage of the funnel.
02LinkedIn Ads for B2B Performance
Running performance-focused LinkedIn Ads campaigns targeting professional audiences by job title, seniority, company size, industry, and skills — with Lead Gen Form campaigns, Sponsored Content, and retargeting that generate B2B leads and pipeline at measurable cost per lead — combined with Matched Audiences and account-based targeting for higher-value, account-specific programmes.
03TikTok Ads and Short-Form Video
Designing and launching performance-focused TikTok Ads campaigns — In-Feed Ads, TopView, and Branded Content — with creative strategies built for the native TikTok format, creator-style ad production, sound-on optimisation, and spark ad programmes that combine organic and paid reach to drive measurable lower-funnel conversions among high-growth younger demographic audiences.
04Creative Strategy and Ad Creative Testing
Running systematic creative testing programmes across all paid social channels — testing video versus static, UGC versus produced, hook messaging variations, offer framing, and format experiments — building a data-driven creative playbook that identifies the creative variables most strongly correlated with conversion performance and informs a continuous production cycle of winning creative iterations.
05Paid Social Audience Strategy
Building comprehensive audience architecture across all paid social platforms — cold interest and behavioural audiences for prospecting, Custom Audiences from CRM and website data, Lookalike Audiences modelled on your best customers, and retargeting audiences segmented by page visit, content engagement, video view, and product interaction — ensuring the right message reaches the right person at every funnel stage.
06Paid Social Attribution and iOS Privacy
Implementing robust paid social attribution in a privacy-first environment — configuring server-side Conversions API (CAPI) alongside pixel to maximise conversion signal quality post iOS 14, implementing modelled conversion reporting, first-party data strategies, and incrementality testing to accurately measure true paid social revenue contribution when last-click attribution undercounts platform performance.
Paid Social Benefits
01Programmatic Display Advertising
Running data-driven programmatic display campaigns across the open web — through DSPs including The Trade Desk, DV360, and Xandr — with precise audience targeting, private marketplace deals on premium publisher inventory, brand safety controls, viewability thresholds, and frequency capping, delivering brand awareness and retargeting reach at significantly lower CPM than direct publisher buys.
02Dynamic Retargeting Campaigns
Building sophisticated dynamic retargeting programmes that show personalised ads to website visitors based on the specific pages, products, or services they viewed — using dynamic creative personalisation, audience segmentation by recency and depth of engagement, cross-device targeting, and frequency optimisation to efficiently re-engage high-intent prospects and recover conversions from abandoners.
03Shopping Cart and Checkout Abandonment Recovery
Implementing multi-channel cart abandonment recovery programmes — combining retargeting display and social ads with triggered email sequences — that systematically re-engage shoppers who abandoned at the cart and checkout stages with personalised product reminders, urgency messaging, and strategic discount offers that recover a significant portion of otherwise-lost revenue from your existing traffic.
04Affiliate Programme Management
Building and managing performance-based affiliate marketing programmes — recruiting, onboarding, and optimising relationships with relevant publisher, influencer, and cashback partners — with commission structures, tracking accuracy, fraud detection, and partner performance analysis that maximise incremental revenue from affiliate channels while maintaining brand standards and attribution integrity.
05Connected TV and YouTube Performance
Extending performance marketing into video-first channels — YouTube TrueView and Non-Skippable ads, Connected TV programmatic — with performance creative designed to drive measurable lower-funnel actions, direct response video formats, retargeting audiences from YouTube viewers, and attribution integration that connects video exposure to downstream conversion events and revenue.
06Geo-Targeted and Local Performance Campaigns
Running geo-targeted display and programmatic campaigns that concentrate ad delivery within specific geographic areas — ideal for multi-location businesses, local market launches, and regional expansion campaigns — with local audience targeting, proximity-based bid adjustments, location-specific creative personalisation, and foot traffic attribution for physical business locations.
Programmatic and Affiliate Benefits
01Performance Creative Strategy
Developing data-driven creative strategies for every paid media channel — analysing top and bottom-performing creative to identify the hooks, formats, messaging angles, and visual styles that correlate with conversion performance, then building creative briefs and production calendars that systematically produce new ad creative variants at the velocity required to prevent audience fatigue.
02Video Ad Production and UGC
Producing performance-optimised video ad creative — direct response video scripts, native-style UGC ad formats, product demonstration videos, testimonial ads, and hook-led short-form content — designed specifically for paid social and YouTube environments where the first 3 seconds determine whether a viewer watches, converts, or scrolls past your ad entirely.
03Static and Carousel Ad Creative
Designing high-converting static image ads, carousel ads, and dynamic product ads — with conversion-optimised visual hierarchies, benefit-led copy, compelling offers, and prominent CTAs — in all required formats and dimensions for every platform, with structured creative testing frameworks that identify the visual and copy combinations generating the highest click-through and conversion performance.
04Landing Page Design and Optimisation
Designing and optimising dedicated paid media landing pages that convert the traffic your ads generate — with message-matched headlines, benefit-oriented copy, strategic social proof placement, friction-minimising form design, and prominent CTAs — ensuring your landing page conversion rate is optimised to maximise the revenue generated from every pound of media spend.
05A/B and Multivariate Testing Programmes
Running systematic A/B testing programmes across both ad creative and landing pages — testing headlines, value propositions, visual styles, offer structures, CTAs, and page layouts — with proper statistical significance calculation and experiment documentation that builds an ever-growing performance intelligence library informing both media and wider marketing decisions.
06Offer and Messaging Strategy
Developing and testing performance offer strategies — free trials, money-back guarantees, lead magnets, discount structures, bundle offers, and urgency mechanisms — identifying the specific offer framings that maximise both click-through rate and downstream conversion quality, ensuring the offer strategy optimises for revenue and LTV rather than volume of low-quality conversions.
Performance Creative and CRO Benefits
01Server-Side Conversion Tracking
Implementing server-side conversion tracking via GA4 Measurement Protocol, Meta Conversions API, and Google Ads Enhanced Conversions — restoring the conversion signal accuracy lost to iOS privacy changes, browser cookie restrictions, and ad blockers — ensuring your bidding algorithms receive accurate conversion data and your ROAS reporting reflects true business performance rather than systematic under-counting.
02Multi-Touch Attribution Modelling
Implementing data-driven multi-touch attribution across all paid media channels — moving beyond last-click to accurately credit every touchpoint’s true contribution to revenue — enabling confident budget reallocation decisions based on channels’ actual incremental value rather than their proximity to conversion, improving total blended ROAS by directing investment toward genuinely high-performing channels.
03Real-Time Performance Dashboards
Building custom Looker Studio performance dashboards consolidating spend, impression, click, conversion, revenue, ROAS, and CPA data from every paid channel into a single, always-current view — enabling daily monitoring of performance against targets, instant identification of underperforming campaigns, and rapid budget reallocation decisions without waiting for platform-level reporting.
04Incrementality Testing
Designing and running geo-based holdout and platform lift tests — measuring the true incremental revenue contribution of each channel by comparing performance in test versus control markets — providing the incrementality evidence needed to confidently scale paid media investment in channels whose ROAS looks strong in platform reporting but whose true incremental lift was previously unmeasured.
05Budget Pacing and Spend Management
Implementing real-time budget pacing systems — monitoring daily spend rates across all channels and campaigns, alerting when spend deviates from target trajectory, and enabling instant budget adjustments — ensuring your monthly and quarterly paid media budgets are deployed at the optimal rate across the right campaigns throughout the period without over-spending or under-deploying.
06Executive Performance Reviews
Delivering comprehensive monthly executive performance reviews — presenting channel-level ROAS, CPA, revenue contribution, creative test results, audience insights, and a forward optimisation roadmap — giving senior stakeholders and finance teams the clear, credible performance narrative needed to maintain confidence in paid media investment and approve budget scaling decisions.