Paid Social Ads That
TimeZ Marketing is San Francisco’s top-rated Paid Social agency — running high-ROAS advertising campaigns across Meta (Facebook & Instagram), LinkedIn, TikTok, Pinterest, and X (Twitter) with precision audience targeting, creative-led strategies, and full-funnel retargeting that turns social audiences into paying customers.
- Meta (Facebook & Instagram) Ads
- LinkedIn Advertising
- TikTok Ads Management
- Pinterest & X (Twitter) Ads
- Social Retargeting & Lookalike Audiences
- Creative Strategy & Ad Production
- Social Commerce & Catalogue Ads
- Paid Social Attribution & Reporting
Paid Social Agency Services: Targeted Growth + Scaling
Our paid social agency manages high-performance advertising across Meta, TikTok, LinkedIn, Pinterest, and Snapchat — combining multi-platform strategy, creative-first campaigns, advanced audience targeting, and accurate attribution to maximise social advertising ROI
01Multi-Platform Paid Social Strategy
Building a unified paid social advertising strategy across Meta, LinkedIn, TikTok, Pinterest, and Snapchat — defining the right platform mix for your audience and objectives, allocating budget to where each platform excels, and creating a coordinated social advertising ecosystem that maximises total portfolio ROAS.
02Paid Social Account Audit
Comprehensive audit of existing social advertising accounts — analysing campaign structure, audience targeting, creative performance, pixel setup, attribution configuration, budget allocation, and bidding strategies — identifying wasted spend, missed opportunities, and the highest-leverage optimisation priorities across all platforms.
03Social Advertising Competitive Analysis
Researching competitor paid social strategies using Meta Ad Library, TikTok Creative Center, and LinkedIn Ad Library — analysing their creative formats, messaging, offer types, and posting frequency to identify positioning gaps, creative differentiation opportunities, and the strategies most likely to outperform established category approaches.
04Paid Social Budget Planning and Forecasting
Data-driven paid social budget allocation modelling — forecasting impressions, reach, clicks, leads, and revenue across platforms at different spend levels, enabling realistic expectation setting, platform prioritisation, and evidence-based budget proposals that align social investment with business growth targets.
05Full-Funnel Social Campaign Architecture
Designing awareness, consideration, and conversion campaign funnels specific to social advertising — top-of-funnel reach campaigns building audiences, mid-funnel engagement campaigns nurturing intent, and bottom-of-funnel retargeting campaigns converting warm prospects into customers and buyers.
06Pixel, Tracking and Attribution Setup
Implementing pixel tracking, Conversions API, and cross-platform attribution across all social platforms — ensuring every impression, click, engagement, and conversion is accurately captured and attributed, providing reliable ROAS reporting that informs smart budget allocation decisions across the social media advertising portfolio.
Paid Social Strategy Benefits
01Facebook Ads Management
Full-service Facebook advertising management — Advantage+ Shopping Campaigns, standard conversion campaigns, lead gen campaigns, and awareness campaigns — with expert audience strategy, creative testing, and bid optimisation delivering strong ROAS for e-commerce, lead generation, and B2C brand advertising objectives.
02Instagram Advertising
Instagram feed, Stories, Reels, and Explore ads — platform-native creative optimised for Instagram’s visual-first audience and content aesthetic, from static product photography to short-form Reels video — reaching highly engaged audiences at competitive CPMs across Instagram’s rapidly growing ad inventory.
03Meta Pixel and Conversions API Setup
Complete Meta Pixel implementation and Conversions API (CAPI) server-side integration — restoring tracking accuracy lost to iOS changes, improving Meta’s algorithm signal quality, enabling better smart bidding performance, and providing reliable purchase and lead attribution that makes ROAS reporting trustworthy.
04Meta Dynamic Product Ads
Automated product catalogue ads dynamically showing each user the specific products they have viewed on your website — the most powerful e-commerce retargeting format available on Meta, delivering personalised product recommendations that convert abandoned browsers and cart abandoners at exceptional ROAS.
05Meta Advantage+ and Broad Targeting
Managing Meta’s Advantage+ Shopping Campaigns and broad audience approaches — allowing Meta’s AI to identify the highest-converting users across its data universe, often outperforming narrowly defined interest and demographic targeting for established brands with strong creative assets and conversion signal history.
06Facebook and Instagram Retargeting
Multi-stage Meta retargeting sequences re-engaging website visitors, video viewers, Instagram engagers, and cart abandoners — serving progressively more direct and offer-led ad creative as prospects move deeper into the consideration funnel, maximising conversion rates from warm audiences at significantly lower CPAs than cold prospecting.
Meta Ads Management Benefits
01TikTok Paid Social Advertising
Creative-first TikTok advertising reaching 1 billion+ monthly users with native In-Feed Ads, Spark Ads, and TikTok Shop — leveraging TikTok’s significantly lower CPMs vs Meta, younger audience demographics, and algorithm that rewards creative quality with organic-scale amplification for paid content.
02LinkedIn Paid Social for B2B
Professional LinkedIn advertising targeting senior decision-makers by job title, company, industry, and seniority — Sponsored Content, Lead Gen Forms, and Message Ads delivering the highest-quality B2B leads available in paid social, with pipeline and revenue attribution that proves LinkedIn ROI to revenue leadership.
03Pinterest Advertising
Pinterest Promoted Pins and Shopping Ads reaching a high-purchase-intent audience actively searching for products, recipes, home inspiration, and fashion — with 85% of Pinterest users making purchase decisions on the platform and strong e-commerce ROAS for lifestyle, home, fashion, and food brands.
04Snapchat Advertising
Snapchat Ads reaching a highly engaged 13-34 year old audience through full-screen Story ads, AR Lenses, Filters, and Collection Ads — an underutilised paid social channel offering strong CPMs and reach among younger demographics that brands primarily dependent on Meta often struggle to engage effectively.
05YouTube Social Advertising
YouTube TrueView and bumper ads reaching audiences on the world’s second-largest search engine and most popular video platform — building brand awareness, demonstrating product value through video, and warming remarketing audiences who subsequently convert on paid search and direct traffic with higher conversion rates.
06Cross-Platform Social Retargeting
Coordinating retargeting campaigns across multiple social platforms — serving Meta retargeting to website visitors, TikTok ads to video viewers, and LinkedIn ads to account-matched B2B prospects simultaneously — creating a multi-platform surround-sound effect that dramatically increases conversion rates from warm prospect audiences.
Multi-Platform Social Advertising Benefits
01Platform-Native Video Ad Production
Producing scroll-stopping video ads natively formatted for each platform — vertical 9:16 Reels and TikTok videos, square 1:1 Facebook feed videos, horizontal 16:9 YouTube pre-roll — using platform-appropriate aesthetics, caption styles, and pacing that maximise completion rates and conversion performance on each social channel.
02UGC and Authentic Creative Development
Creating user-generated content style ads that replicate the look, tone, and authenticity of genuine customer content — product unboxings, testimonial-style reviews, day-in-the-life formats, and honest before-and-after stories — the creative styles consistently outperforming polished brand content across Meta, TikTok, and Instagram.
03Static Image and Carousel Ads
Designing high-converting static image ads and carousel formats for Facebook, Instagram, LinkedIn, and Pinterest — with thumb-stopping visual design, concise benefit-led headlines, clear CTAs, and brand consistency that drives click-through and conversion from audiences scrolling quickly through busy social feeds.
04Social Ad Copywriting
Writing paid social ad copy that earns attention in competitive feeds — opening with audience-specific pain points or bold value statements, building desire with benefit-focused body copy, overcoming objections with social proof, and closing with urgency-driven CTAs that motivate the scroll-pausing user to take immediate action.
05Creative Testing and Iteration Framework
Running systematic creative A/B tests comparing hooks, visual formats, messaging angles, offer types, and CTA copy — using platform creative testing tools and performance data to rapidly identify winning creative variables, scale successful formats, and maintain a constant flow of fresh high-performing ad content preventing performance fatigue.
06Creative Performance Analysis and Reporting
Granular creative performance reporting tracking thumb-stop rate, video completion rate, link CTR, landing page CVR, and CPA by individual ad creative — identifying precisely which visual styles, hooks, and messages are driving the best performance and building a proprietary library of proven creative formulas for your brand.
Paid Social Creative Benefits
01Website Pixel Retargeting
Multi-stage pixel retargeting campaigns segmented by pages visited, products viewed, content engaged with, and funnel stage — serving progressively more conversion-focused ad creative as prospects move deeper into consideration, achieving dramatically lower CPAs than cold prospecting by focusing spend on people already familiar with your brand.
02Shopping Cart and Checkout Abandonment
High-priority retargeting campaigns specifically targeting users who added products to cart or began checkout but did not complete purchase — the highest-intent audience in social advertising, served with urgency-driven creative, discount offers, and social proof that converts abandoners back into buyers at exceptional ROAS.
03CRM and Email List Custom Audiences
Uploading CRM contact lists, email subscriber lists, and customer data to create matched custom audiences across Meta, LinkedIn, and TikTok — enabling precise retargeting of known prospects and customers, suppression of existing buyers from prospecting campaigns, and high-quality lookalike seed audience creation.
04Social Engagement Retargeting
Building retargeting audiences from social engagement signals — video viewers, page engagers, Instagram profile visitors, and lead form openers — creating warm audiences of users who have shown interest in your brand through social interactions even without visiting your website, targeting them with relevant follow-up ad sequences.
05Lookalike Audience Prospecting
Creating high-performing lookalike audiences from seed segments of your best customers, highest LTV purchasers, and top-converting leads — enabling paid social prospecting campaigns to reach new users who closely match the profile of people most likely to buy, at significantly better CPAs than broad interest targeting.
06Audience Exclusions and Suppression
Building comprehensive audience exclusion strategies — suppressing recent purchasers from sale campaigns, excluding existing customers from acquisition ads, removing low-quality audience segments, and creating recency-based exclusion windows — preventing budget waste on audiences who have already converted or are unlikely to convert.
Social Audience Strategy Benefits
01Pixel and Conversions API Implementation
Implementing Meta Pixel with Conversions API (CAPI) server-side integration, TikTok Pixel with Events API, LinkedIn Insight Tag, and Pinterest Tag — restoring conversion tracking accuracy degraded by iOS and browser privacy changes, improving algorithm signal quality, and providing reliable ROAS data across all social platforms.
02Cross-Platform Social Attribution
Building multi-touch attribution models that fairly credit each social platform’s role in the conversion path — preventing the double-counting that occurs when Meta, TikTok, and LinkedIn each claim the same conversion in their respective last-click attribution reports, providing accurate blended social ROAS data.
03Unified Paid Social Dashboard
Custom Looker Studio dashboards consolidating all social platform data — Meta, LinkedIn, TikTok, Pinterest, and Snapchat — showing impressions, reach, engagement, clicks, conversions, CPL, CPA, and ROAS by platform, campaign, and creative in a single real-time view for complete paid social portfolio visibility.
04Creative Performance Reporting
Ad-level creative performance reports tracking thumb-stop rate, video completion, CTR, landing page CVR, and CPA for every active creative — enabling rapid identification of top performers to scale and underperformers to pause, driving continuous creative improvement and preventing performance plateau across social campaigns.
05Audience Insight Analysis
Analysing social platform audience insights — demographic breakdowns, interest affinities, device preferences, peak engagement times, and lookalike audience characteristics — using platform data to continuously refine targeting strategies, identify new audience opportunities, and improve CPL and ROAS efficiency over time.
06Monthly Paid Social Strategy Reviews
Comprehensive monthly strategy reviews presenting platform performance trends, creative fatigue analysis, audience insights, competitive landscape observations, budget optimisation recommendations, and a forward 90-day campaign roadmap — keeping your paid social program continuously improving and aligned with business growth objectives.