Paid Search Campaigns That
TimeZ Marketing is San Francisco’s top-rated Paid Search agency and Google Premier Partner — managing high-performance PPC campaigns across Google Ads, Microsoft Advertising, and all major search engines with precision keyword targeting, smart bidding, and conversion-optimized ad copy that drives qualified traffic and measurable ROI.
- Google Search Ads Management
- Microsoft / Bing Paid Search
- Keyword Research & Strategy
- Smart Bidding & Automation
- Ad Copy & RSA Optimization
- Search Impression Share Growth
- Negative Keyword Management
- Paid Search ROI Reporting
Paid Search Agency Services for High-Intent Leads
Our paid search agency manages Google Ads, Microsoft Advertising, and Shopping campaigns with a singular focus on measurable ROI — combining precision keyword strategy, Smart Bidding optimisation, ad copy excellence, and full-funnel conversion tracking to scale qualified leads and revenue for businesses across every sector and budget
01Comprehensive PPC Account Audit
A complete audit of your paid search accounts across Google Ads and Microsoft Advertising — reviewing campaign structure, keyword match type distribution, negative keyword gaps, Quality Score performance, bid strategy alignment, ad copy effectiveness, audience targeting, conversion tracking accuracy, and wasted spend patterns — producing a prioritised optimisation list ranked by estimated revenue impact and implementation effort.
02Paid Search Keyword Strategy & Intent Mapping
Building a comprehensive keyword strategy that maps your audience’s complete search journey — from early informational queries through comparison and evaluation searches to high-intent purchase-ready terms — using Ahrefs, SEMrush, and Google’s Keyword Planner to identify the keyword portfolio that captures the highest-converting commercial search demand at your target CPA across every paid search platform.
03Cross-Platform Paid Search Budget Strategy
Developing the optimal budget allocation strategy across Google Search, Google Shopping, Microsoft Advertising, and Performance Max — modelling blended ROAS and CPA outcomes at different total spend levels, identifying where incremental budget delivers the highest marginal return across each platform, and building a data-driven budget split that maximises total paid search revenue at your target efficiency threshold.
04Smart Bidding Strategy & Automation
Selecting and configuring the optimal automated bid strategy for each campaign — Target ROAS, Target CPA, Maximise Conversions, Maximise Conversion Value, and Enhanced CPC — seeding Google and Microsoft’s machine learning models with high-quality offline conversion data and revenue values, and monitoring model performance to ensure automated bidding is genuinely improving toward your paid search revenue goals rather than optimising toward proxy metrics.
05Competitive Intelligence & Auction Analysis
Analysing your competitive position across target paid search keywords using Auction Insights data from both Google and Microsoft — tracking impression share, overlap rate, position above rate, and outranking share relative to key competitors — identifying where you are losing impression share on high-value terms, where budget reallocation would recover profitable volume, and where low-competition keyword opportunities deliver profitable conversions your competitors have overlooked.
06Paid Search ROI Forecasting & Business Case
Building data-driven paid search ROI forecasts that project click volume, conversion rates, CPA, ROAS, and revenue at 3, 6, and 12-month horizons using your historical account data alongside industry benchmarks — with scenario modelling at different spend levels creating a financially credible business case for paid search investment that directors and finance teams can evaluate with confidence before committing budget.
Why Partner With Our Paid Search Agency
01Google Search Campaign Management
Building and managing tightly themed Google Search campaigns with single-theme ad group structures — ensuring every keyword cluster has closely aligned ad copy and landing pages to maximise Quality Score, minimise CPC, and deliver the highest possible conversion rate — with weekly negative keyword mining, continuous RSA asset testing, and bid strategy refinement that compounds performance improvements over time.
02Responsive Search Ad (RSA) Creation & Testing
Writing high-performing Responsive Search Ad copy across all campaign themes — testing benefit-led, CTA-focused, and USP-driven headline combinations, monitoring Google’s ad strength signals, pausing underperforming assets, and running controlled A/B variants to identify the specific messaging formulas that generate the highest CTR and conversion rates for each keyword theme and buyer persona.
03Performance Max Campaign Management
Deploying and optimising Performance Max campaigns across Google’s full inventory — building structured asset groups with high-quality images, videos, headlines, and descriptions, providing strong audience signals via customer lists and website visitor segments, and balancing PMax budget allocation against Standard Search campaigns to maximise total cross-channel Google Ads conversion volume at target ROAS.
04Google Display & YouTube Ads
Managing Google Display Network and YouTube advertising campaigns — reaching prospective customers across 3 million+ websites and YouTube’s 2 billion monthly users — with in-market and custom intent audience targeting, brand safety controls, responsive display ad creative testing, and TrueView video ad management that builds awareness, nurtures consideration, and supports paid search conversion performance throughout the full purchase journey.
05Ad Extensions & Asset Portfolio
Maximising Google Search real estate through comprehensive asset and extension setup — sitelinks, callouts, structured snippets, call extensions, location extensions, image extensions, lead form extensions, and seller ratings — with regular performance analysis that ensures every ad impression uses the highest-performing asset combination, increasing CTR and Quality Score across all campaigns simultaneously.
06Remarketing & RLSA Campaigns
Building sophisticated Google Ads remarketing architecture — website visitor remarketing on Display and YouTube, RLSA bid modifier overlays on Search campaigns that increase bids for returning visitors, Customer Match audiences for existing customer upsell campaigns, and dynamic remarketing for e-commerce that serves personalised product ads to cart abandoners — recovering purchase intent from warm audiences at dramatically lower CPAs than cold prospecting campaigns.
Google Ads Management Benefits
01Microsoft Advertising Account Setup & Management
Setting up and managing Microsoft Advertising accounts from scratch or inheriting and restructuring existing accounts — building tightly themed campaign architectures, configuring the Universal Event Tracking (UET) tag for accurate conversion measurement, and establishing the account foundations that enable Microsoft’s Smart Bidding algorithms to optimise effectively toward your paid search revenue targets from the earliest stages of the engagement.
02Google Ads Campaign Import & Optimisation
Importing Google Ads campaigns into Microsoft Advertising and intelligently optimising them for the different competitive dynamics, match type behaviour, auction mechanics, and user intent patterns of the Bing search network — adjusting bids, budgets, keyword match types, and negative keyword lists to reflect the Microsoft Ads environment rather than simply mirroring Google settings that don’t account for the platform differences.
03LinkedIn Profile Targeting for B2B
Leveraging Microsoft Advertising’s unique LinkedIn profile targeting — overlaying job title, industry, company, seniority, and function audience dimensions onto paid search campaigns — enabling B2B advertisers to serve ads at disproportionate frequency to the precise buyer personas in their ICP while they are actively searching, delivering significantly higher MQL quality and lower cost-per-qualified-lead than equivalent Google Ads campaigns.
04Microsoft Shopping Campaigns
Managing Microsoft Shopping campaigns and Microsoft Merchant Centre for e-commerce advertisers — optimising product feed data quality, building segmented product group structures with margin-appropriate target ROAS bidding, and leveraging the typically 35–45% lower Shopping CPCs on Bing to generate e-commerce revenue from a large, high-intent product search audience that most competitors completely ignore in their paid search investment strategies.
05Microsoft Audience Network Campaigns
Deploying Microsoft Audience Network campaigns across MSN, Outlook, and Microsoft Edge — using in-market audiences, website visitor retargeting via UET, and Customer Match first-party data to reach warm and lookalike audiences in premium native placements at efficient CPMs that complement paid search intent capture with display-level awareness and retargeting coverage.
06Microsoft Ads vs Google Ads Budget Coordination
Developing a coordinated paid search budget strategy that optimises the allocation between Google Ads and Microsoft Advertising — identifying keywords and audience segments where Microsoft delivers superior ROAS due to lower competition and LinkedIn profile targeting advantages, and modelling the blended CPA and total conversion volume achievable by investing in both platforms versus concentrating all budget in Google Ads alone.
Microsoft Advertising Benefits
01Google Merchant Centre Setup & Management
Setting up and maintaining Google Merchant Centre — configuring store settings, shipping rules, return policies, and tax settings, resolving product disapprovals and feed diagnostic errors daily, and managing supplemental feeds and feed scheduling to ensure your entire product catalogue remains approved and eligible to serve across all Google Shopping placements without impression-reducing disapproval events.
02Product Feed Quality Optimisation
Improving product feed data quality to maximise Shopping ad relevance and reduce CPC — optimising product titles with primary search keywords and key product attributes, improving descriptions, correcting Google product taxonomy category mapping, adding complete GTIN and MPN identifiers, and implementing custom label columns for bid segmentation by margin, bestseller status, seasonality, and clearance priority across your full product range.
03Shopping Campaign Segmentation & Bidding
Building segmented Standard Shopping campaign and product group structures that separate products by margin, conversion rate, price tier, and commercial priority — enabling target ROAS bidding strategies that accurately reflect the true value of each product category — plus priority-level campaign structures that control whether branded or generic queries serve the most appropriate campaign for each product type.
04Performance Max Campaign Optimisation
Deploying and optimising Performance Max across Google’s full advertising inventory — building structured asset groups with high-quality product images, lifestyle videos, headlines, and descriptions, providing strong audience signals through customer match lists and website visitor segments, and carefully managing the PMax versus Standard Shopping budget split to maximise total e-commerce revenue at target ROAS without cannibalising profitable Standard Shopping performance.
05Shopping Promotions & Seasonal Strategy
Setting up and managing Google Merchant Promotions — configuring promotional feeds for sale events, free shipping thresholds, seasonal discounts, and bundle deals that appear as promotional badges on Shopping ads — and coordinating Shopping promotion scheduling with Search, Display, and email campaign messaging to maximise conversion rates and Shopping revenue during key trading periods and peak seasonal demand windows.
06Dynamic Search Ads & Catch-All Campaigns
Implementing Dynamic Search Ads to capture long-tail and unexpected query variants that fall outside your structured keyword architecture — using website content and product catalogue data as targeting inputs, applying tight negative keyword controls to prevent DSA cannibalising high-value exact match terms, and monitoring DSA search term reports to continuously identify new keyword opportunities for promotion into your core structured campaign architecture.
Shopping & Performance Max Benefits
01Message Match & Ad-to-Page Alignment
Auditing and improving message match between paid search ads and landing pages — ensuring headlines, value propositions, offers, and CTAs are consistent from search query through ad copy to landing page content — eliminating the jarring disconnect that causes paid traffic to bounce immediately after clicking, destroying the Quality Score impact and the conversion rate that your paid search spend is designed to generate.
02Landing Page A/B Testing Programme
Running a structured programme of statistically rigorous landing page A/B tests — testing headlines, hero messaging, value proposition positioning, social proof placement, CTA copy and button design, form length, and page layout — using VWO and similar platforms to build a compounding library of conversion insights that substantially improve paid search CPA over successive test cycles.
03Dedicated Paid Search Landing Pages
Building campaign-specific landing pages optimised for each paid search campaign’s keyword theme and audience intent — removing navigation distractions that encourage abandonment, focusing the entire page on a single conversion action, matching the exact offer and value proposition from the ad, and loading in under 2.5 seconds — all of which directly improves Google Ads Quality Score, lowers CPC, and increases the paid search conversion rate simultaneously.
04Form Optimisation & Lead Friction Reduction
Optimising lead capture forms — reducing field count to the minimum required for sales qualification, testing single-step versus multi-step form flows, implementing smart progressive profiling for returning visitors, adding inline validation, and A/B testing form headline and CTA combinations — to systematically increase the percentage of landing page visitors who complete form submission, directly reducing paid search cost per lead without increasing ad spend.
05Trust Signals & Social Proof Optimisation
Strategically placing and testing the trust signals that convert paid traffic — testimonials, case study results, star ratings, client logos, security badges, guarantees, accreditations, and review schema markup — at the specific positions in the landing page layout where user research and heatmap data show visitors are looking for reassurance before committing to a conversion action, maximising the persuasive impact of your existing social proof assets.
06Core Web Vitals & Page Speed for Paid Pages
Optimising Core Web Vitals performance for paid search landing pages — achieving LCP under 2.5s, INP under 200ms, and zero CLS — using Google PageSpeed Insights and technical fixes including image compression, render-blocking resource elimination, and server response optimisation — directly improving Google Ads Quality Score, reducing CPC, and preventing mobile landing page speed from penalising paid search conversion rates.
Paid Search Landing Page CRO Benefits
01Google & Microsoft Conversion Tracking Setup
Implementing and auditing conversion tracking across both Google Ads and Microsoft Advertising — configuring conversion actions for every valuable paid search outcome (form submissions, calls, purchases, trial signups, and key micro-conversions), implementing Google’s enhanced conversions and Microsoft’s enhanced conversion matching to improve measurement accuracy in cookieless environments, and validating tracking accuracy before any Smart Bidding strategy is deployed.
02GA4 & Google Ads Integration
Linking Google Analytics 4 with Google Ads — importing GA4 conversion events as Google Ads conversion actions, enabling audience sharing between platforms, and creating combined reporting that connects paid search ad performance with on-site engagement metrics, conversion path analysis, and multi-session attribution — providing a more complete view of how paid search campaigns influence customer behaviour across the full purchase journey.
03Offline Conversion Import & CRM Attribution
Connecting offline revenue data to paid search campaigns — importing CRM deal close values, phone call conversion outcomes, and in-store visit data as offline conversions into both Google and Microsoft Advertising — giving Smart Bidding algorithms the complete revenue signal they need to optimise toward high-value conversions that generate real business revenue, not just online form fills that may or may not result in closed sales.
04Multi-Touch Attribution & Data-Driven Models
Implementing data-driven attribution models across paid search — moving beyond last-click to machine learning attribution approaches that distribute conversion credit across all paid search and cross-channel touchpoints based on their actual measured contribution to conversion — providing a more accurate picture of which campaigns, keywords, and ad formats are genuinely influencing purchase decisions across complex multi-session customer journeys.
05Real-Time Paid Search Performance Dashboards
Building custom Looker Studio dashboards connecting Google Ads, Microsoft Advertising, GA4, and CRM data — presenting spend, impressions, clicks, CPC, Quality Score, CVR, CPA, ROAS, and revenue by campaign, ad group, keyword, and audience in real time — replacing manual platform reports with always-current performance intelligence accessible to every stakeholder without requiring direct access to ad platform accounts.
06Weekly Performance Reviews & Budget Optimisation
Structured weekly paid search performance reviews — presenting campaign ROAS trends, CPA movements, Quality Score changes, impression share data, new search term opportunities, and proactive budget reallocation recommendations — combined with monthly strategy reviews that align paid search investment with evolving business goals, seasonal demand patterns, and competitive dynamics, compounding performance improvement across both Google and Microsoft platforms simultaneously.