Top Rated Paid Search Agency To Scale Your Revenue.
Stop guessing and start growing. TimeZ Marketing leverages advanced intent-based targeting to turn your ad spend into measurable profit.
Performance-Driven Paid Search Agency Services
TimeZ Marketing is a specialized paid search agency delivering high-performance Google Ads and Microsoft Advertising campaigns that drive qualified leads, reduce cost per acquisition, and maximize return on ad spend.
Since 2013, our certified Google Partner team has helped B2B SaaS, eCommerce, and enterprise businesses achieve an average 45% reduction in cost per lead and 37% improvement in conversion rates through strategic PPC management and continuous optimization. Our paid search specialists combine technical expertise, data-driven bidding strategies, and landing page optimization to transform advertising budgets into predictable revenue growth.
Comprehensive Google Ads Services
Search and Strategy
Our SEM agency delivers expert campaign management across all Google advertising platforms to maximize visibility.
- Search Campaigns – Text ads for high-intent keywords
- Remarketing Campaigns – Re-engage website visitors
- Detailed Account Audits
Performance and Video
Leveraging AI-powered campaigns across Google inventory and engaging audiences on the world’s second-largest search engine.
- Performance Max – Search, Display, YouTube, and Gmail
- YouTube Advertising – Global video reach
- Display Advertising – Visual ads on 2M+ websites
Ecommerce and Local
Our ecommerce advertising agency turns product inventory into digital storefronts with optimized listing ads.
- Shopping Campaigns – Optimized product feeds
- Local Services Ads – Maps advertising
- GBP Optimization
Microsoft Advertising and Paid Social
Bing Ads Management
Capture additional search traffic with lower competition and cost-per-click rates on Bing, Yahoo, and AOL.
- Access to 900M+ monthly searchers
- 30-40% lower average CPC compared to Google
- LinkedIn profile targeting for B2B campaigns
Paid Social Integration
We integrate social campaigns with paid search to create multi-channel systems reaching audiences throughout the journey.
- LinkedIn Ads – Target by job title and seniority
- TikTok Ads and Meta Advertising
- Pinterest Ads – Ideal for eCommerce and lifestyle
Performance and Growth
Our performance marketing agency provides Google Analytics services to track every dollar spent.
- CRO Strategy and A/B Testing
- Hire a Google Ads Expert
- Free Strategy Session
Our Paid Search Process
Comprehensive Account Audit and Analysis
We begin with a thorough Google Ads account audit to identify performance gaps and wasted spend.
- Account structure review
- Keyword match type analysis
- Quality Score assessment
- Conversion verification
- Competitor analysis
- Budget evaluation
Strategic Campaign Planning
Based on audit findings, we develop a customized paid search strategy aligned with your revenue goals and audience.
- Keyword research
- Competitive differentiation
- Campaign organization
- Budget allocation
- Audience segmentation
- Landing page design
Ad Copy and Creative Optimization
We craft ad copy and creatives that drive engagement and conversions while maintaining relevance to the target audience.
- Headline A/B testing
- Responsive ad formats
- Creative refresh schedule
- Ad extensions setup
- Visual asset alignment
Campaign Launch and Monitoring
We launch campaigns with continuous monitoring to ensure performance aligns with KPIs and budgets.
- Bid adjustments
- Budget pacing
- Negative keyword management
- Ad schedule targeting
- Device optimization
Reporting and Continuous Optimization
We provide detailed reporting with actionable insights and continuously optimize campaigns to improve ROI.
- Custom dashboards
- Attribution analysis
- Ongoing ad optimization
- Quality Score improvement
- CPA reduction strategy
New Campaigns Development and Optimization Services Include
An experienced paid search consultant accelerates improvements in your Google Ads and Bing Ads campaigns. Whether your goal is lead growth, CPA reduction, or revenue scaling, TimeZ Marketing provides the strategy, execution, and ongoing management to maximize ROI.
Campaign Audits
An in-depth campaign audit identifies key performance gaps and optimization opportunities. As a Paid Search Consultant, we assess your account structure, keyword relevance, ad performance, and conversion data to align paid media with business goals.
Keyword Research
Comprehensive keyword research pinpoints high-converting queries and uncovers new market opportunities. Each term is mapped to funnel stages for intent-based targeting that drives cost-efficient traffic.
Ad Copy and Testing
We create engaging ad copy that resonates with your audience and drives higher CTR. Continuous A/B testing of headlines, CTAs, and ad formats refines performance for maximum ROI.
Bid and Budget Management
Using manual and automated strategies like Target CPA and Maximize Conversions, we balance spend efficiency and volume growth. Geo-targeting and device optimization ensure optimal ad delivery.
Landing Page Optimization
We optimize landing pages for relevance, UX, and conversion flow. Improvements in design, CTAs, and page speed directly boost Quality Scores and conversion rates.
Campaign Management
From initial setup to performance scaling, we manage keyword grouping, negative filters, audience targeting, and bid optimization. Every campaign stays aligned with market shifts for consistent results.
Performance Reporting
Get detailed analytics on CPC, CPA, ROAS, and conversions via Google Analytics. Each report includes insights and recommendations to drive profitable growth.
Competitor Insights
Gain actionable intelligence on competitor keywords, ads, and positioning. Continuous monitoring ensures your campaigns maintain a competitive advantage in the marketplace.
Google and Bing Expertise
With experience managing large-scale search and shopping campaigns, we improve Quality Scores, lower CPCs, and scale ROI across both Google and Microsoft advertising platforms.
CRO Services
We enhance post-click performance using A/B tests, form optimization, and UX analysis. CRO services ensure that your paid traffic consistently delivers higher conversions.
Paid Search + SEO
Combining PPC and SEO agency strategies amplifies visibility and efficiency. Keyword alignment improves Quality Scores and strengthens organic authority simultaneously.
Ongoing Optimization
Paid search success requires continuous refinement. We test new ad formats, automation strategies, and keyword opportunities to sustain long-term performance and growth.
Common Paid Search Challenges and Solutions
Many businesses turn to a Paid Search Consultant when their PPC campaigns underperform or fail to deliver measurable ROI. I specialize in identifying problems, uncovering growth opportunities, and implementing strategies that transform paid search into a revenue driver. Here are the most common scenarios I address:
Advertising costs rise while conversion volume remains flat, reducing profitability.
Negative keyword optimization, Quality Score improvements, landing page optimization, and bid strategy refinement.
Poor Quality Scores increase CPCs and limit ad visibility.
Improve ad relevance, expected CTR, landing page experience, and account structure.
Missing or inaccurate tracking prevents ROI measurement and optimization.
GA4, Google Ads conversions, enhanced conversions, and attribution modeling.
Broad keywords and weak targeting attract low-intent clicks.
Search term analysis, negative keywords, refined match types, and intent-focused targeting.
Performance drops and CPA spikes as spend increases.
Scalable campaign structures, new keyword themes, audiences, and automation.
Bots and competitor clicks inflate costs and distort data.
IP exclusions, placement controls, and continuous traffic monitoring.
Frequent platform updates disrupt campaign performance.
Proactive testing, early adoption, and rapid strategy adjustments.
Paid search runs in a silo and fails to support revenue goals.
Align PPC with SEO, CRM, and funnel metrics to drive pipeline and revenue.
Client Engagement Workflow
Our partnership follows a clear, predictable, and results-focused five-step process. From our initial conversation to continuous optimization, this workflow ensures every action we take is perfectly aligned with your business objectives and designed to deliver maximum value and sustained growth.
Discovery and Goal Setting
The Foundation
This is where we listen and learn. We conduct a deep dive to understand your business, your audience, and your objectives. By defining key performance indicators (KPIs) from the start, we set a clear benchmark for success.
Strategy Development
The Blueprint
Once we have our insights, we build a customized strategy that outlines the precise channels, tactics, and timeline required to meet your goals. This blueprint serves as our shared guide for the entire project.
Campaign Build and Launch
The Execution
With the strategy approved, our team moves into action. We set up all necessary accounts, create compelling ad copy and visuals, and implement robust tracking systems to ensure every action is measurable.
Active Management and Optimization
The Engine
This is the ongoing work that drives results. We continuously monitor campaign performance, conduct A/B testing, and refine every element to improve efficiency and maximize your return on investment (ROI).
Reporting and Collaboration
The Partnership
Transparency is key. We provide you with actionable, easy-to-understand reports that highlight our progress. We then work with you to review results, discuss insights, and plan the next steps for continued growth.
Paid Search Performance Metrics and KPIs
Maximizing the return on your paid advertising budget requires tracking Key Performance Indicators (KPIs) that provide deep insight into every facet of your campaigns, allowing you to adapt to all market conditions. As your dedicated Paid Search Consultant, I design reporting that goes beyond clicks and impressions to focus on metrics like Return on Ad Spend (ROAS), Quality Score, and Cost per Conversion (CPC) by ad group. This rigorous, data-driven approach ensures we accurately diagnose performance, capitalize on profitable trends, and achieve the highest possible Return on Investment (ROI) across your entire paid search portfolio.
Visibility and Reach KPIs
Measure how effectively your ads gain exposure and reach the right audience on search engines.
| KPI | Definition | Why It Matters | How to Optimize |
|---|---|---|---|
| Impression Share | % of impressions your ads get vs total eligible impressions. | Indicates market share and visibility. | Increase bids, budgets, and improve Quality Score. |
| Click Share | Share of total available clicks captured by your ads. | Shows engagement vs competitors. | Optimize ad relevance and extensions. |
| Ad Rank | Position of your ads in search results. | Higher positions drive better CTR. | Improve bids, Quality Score, and ad copy. |
Cost and Efficiency KPIs
Track how efficiently your advertising budget is being spent.
| KPI | Definition | Why It Matters | How to Optimize |
|---|---|---|---|
| CPC (Cost per Click) | Average cost per ad click. | Measures bid efficiency. | Use bid adjustments, negative keywords, and targeting refinement. |
| CPA (Cost per Acquisition) | Average cost to acquire a conversion or lead. | Indicates cost efficiency of campaigns. | Enhance targeting and conversion optimization. |
| Quality Score | Google’s rating of ad and landing page relevance (1–10). | Impacts CPC and ad rank. | Improve ad relevance, keywords, and landing pages. |
Conversion KPIs
Measure how paid search impacts leads, sales, and ROI.
| KPI | Definition | Why It Matters | How to Optimize |
|---|---|---|---|
| Conversion Rate (CVR) | % of clicks resulting in completed goals. | Core measure of campaign success. | Align ad messaging and improve landing pages. |
| ROAS (Return on Ad Spend) | Revenue per dollar spent on ads. | Determines campaign profitability. | Focus on high-performing campaigns and audiences. |
| Average Order Value (AOV) | Revenue per transaction. | Drives revenue per conversion. | Upsell, cross-sell, and optimize product pages. |
Competitive Insights
Analyze paid search performance relative to competitors.
| KPI | Definition | Why It Matters | How to Optimize |
|---|---|---|---|
| Competitive CPC Analysis | Compare your average CPC to competitors. | Ensures cost efficiency against market rates. | Regular audits, adjust bids strategically. |
| Ad Copy Performance vs Competitors | CTR and engagement compared to rivals. | Helps maintain compelling messaging. | Regular A/B testing and creative refreshes. |
KPIs by Business Type
| Business Type | Key Paid Search KPIs |
|---|---|
| eCommerce | ROAS, Conversion Rate, AOV |
| B2B Lead Generation | CPA, Conversion Rate, Assisted Conversions |
| Local Businesses | CTR, CPC, Conversion Rate |
Final Takeaway
Tracking the right KPIs ensures your paid search campaigns are data-driven. Partner with a Paid Search Consultant to optimize your campaigns across Google Ads and Bing Ads.
Case Studies and Success Stories
Strategy & Execution
- Full account & landing page audit to identify leaks.
- Rebuilt structure with themed ad groups.
- Director of Search implemented new bidding & copy.
- Overhauled product pages with CRO hero CTAs.
Key Achievements
- 40% CPL drop within 60 days.
- 30% CVR increase via funnel fixes.
- Validated attribution via server-side tracking.
- Sustainable scaling of high-profit ad spend.
The Strategy
- Ranked Top 10 for target commercial keywords within 90 days.
- Implemented Intent-Based Keyword Mining to filter out “tire-kickers.”
- Performed a full technical SEO audit and page speed overhaul.
- Custom CRM Lead Scoring setup to prioritize high-value buyers.
Key Results
- 95% increase in MQL quality for the sales team.
- 18% reduction in overall CPL within the first 6 months.
- 25% boost in lead-to-opportunity conversion rate.
- Significant reduction in blended CAC through organic traffic.
Executive Overview: TimeZ Marketing shifted focus from volume to purchase-intent queries, ensuring the sales team only handled ready-to-buy users.
Our Approach
- Funnel-based campaign architecture.
- Shopping Feed title & metadata cleanup.
- Dynamic Remarketing for cart abandoners.
- Post-purchase upsell ad implementation.
The Process
We solved declining profitability by moving away from generic targeting and segmented the landing experience to match ad intent.
Strategic Actions
- Focused 85% of budget on affluent 50+ users.
- Microsoft Advertising (Bing) local dominance.
- Strict negative keyword sculpting for purity.
- High-intent “Educational” search journeys.
The Impact
By leveraging **TimeZ Marketing** targeting frameworks, we reached retirement planners at a fraction of the cost of traditional search ads.