Performance-Driven Paid Search Ads Campaigns That Converts
TimeZ Marketing is a specialized paid search agency delivering high-performance Google Ads and Microsoft Advertising campaigns that drive qualified leads, reduce cost per acquisition, and maximize return on ad spend. Since 2013, our certified Google Partner team has helped B2B SaaS, eCommerce, and enterprise businesses achieve an average 45% reduction in cost per lead and 37% improvement in conversion rates through strategic PPC management and continuous optimization.
Our paid search specialists combine technical expertise, data-driven bidding strategies, and conversion-focused landing page optimization to transform advertising budgets into predictable revenue growth. Whether you need Search Ads, Shopping campaigns, Performance Max, or Display advertising, we build comprehensive paid media strategies aligned with your business objectives.
What is Paid Search and Why Hire a Paid Search Marketing Agency?
What Is Paid Search Advertising?
Paid search advertising, also known as pay-per-click (PPC) or search engine marketing (SEM), places your business at the top of search results when potential customers search for your products or services. Unlike organic search results that take months to develop, paid search delivers immediate visibility and targeted traffic from high-intent users ready to convert.
How Paid Search Works:
Advertisers bid on keywords relevant to their business, create compelling ad copy, and pay only when users click their ads. Advanced targeting options allow precise audience segmentation based on demographics, location, device, time of day, and user behavior. Google Ads and Microsoft Advertising (Bing Ads) dominate the paid search landscape, delivering billions of searches daily across search engines and partner networks.
Immediate Visibility
Appear at the top of search results within hours of launch
Highly Targeted Traffic
Reach users actively searching for your solutions
Measurable ROI
Track every click, conversion, and dollar spent with precision
Budget Control
Set daily budgets and adjust spending based on performance
Flexible Targeting
Target by keyword, location, device, audience, and more
Competitive Advantage
Capture market share even in competitive industries
Comprehensive Paid Search Services
Google Ads Management
Our Google Ads agency delivers expert campaign management across all Google advertising platforms, maximizing visibility and conversions while minimizing wasted ad spend.
Google Ads Services Include:
- Search Campaigns – Text ads appearing on Google search results for high-intent keywords
- Shopping Campaigns – Product listing ads for eCommerce businesses with optimized product feeds
- Performance Max – AI-powered campaigns across all Google inventory (Search, Display, YouTube, Gmail, Discover)
- Display Advertising – Visual banner ads on 2M+ websites in the Google Display Network
- YouTube Advertising – Video ads reaching audiences on the world’s second-largest search engine
- Remarketing Campaigns – Re-engage website visitors who didn’t convert on their first visit
- Local Services Ads – Google Maps advertising for local service businesses
Microsoft Advertising (Bing Ads)
Our Bing Ads management services capture additional search traffic with lower competition and cost-per-click rates, expanding reach beyond Google’s ecosystem.
Microsoft Advertising Benefits:
- Access to 900M+ monthly searchers on Bing, Yahoo, and AOL
- 30-40% lower average CPC compared to Google Ads
- Higher-income demographic with strong purchasing power
- LinkedIn profile targeting for B2B campaigns
- Import campaigns directly from Google Ads for efficiency
Paid Social Advertising Integration
We integrate paid social campaigns with paid search strategies to create comprehensive multi-channel acquisition systems that reach audiences throughout the customer journey.
Paid Social Platforms:
- LinkedIn Ads – B2B targeting by job title, company, industry, and seniority
- TikTok Ads – Short-form video advertising for younger demographics
- Meta Ads (Facebook/Instagram) – Social advertising with advanced interest and behavior targeting
- Pinterest Ads – Visual discovery platform ideal for eCommerce and lifestyle brands
Our Paid Search Process
Comprehensive Account Audit & Analysis
Audit & Insights
We begin with a thorough Google Ads account audit to identify performance gaps, wasted spend, and optimization opportunities.
- Account structure & campaign organization review
- Keyword relevance & match type analysis
- Ad copy performance & Quality Score assessment
- Conversion tracking & attribution verification
- Competitor analysis & market positioning
- Budget allocation & bidding strategy evaluation
Strategic Campaign Planning
Planning & Strategy
Based on audit findings and business objectives, we develop a customized paid search strategy aligned with your revenue goals and target audience.
- Keyword research & high-intent selection
- Competitive analysis & differentiation strategy
- Campaign structure & ad group organization
- Budget allocation across campaigns & channels
- Audience segmentation & targeting
- Landing page & conversion path design
Ad Copy & Creative Optimization
Messaging & Design
We craft ad copy and creatives that drive engagement, clicks, and conversions while maintaining relevance to the target audience.
- Headline & description A/B testing
- Responsive ad formats for search & display
- Creative refresh schedule for consistent performance
- Ad extensions setup & optimization
Campaign Launch & Monitoring
Execution & Management
We launch campaigns with continuous monitoring to ensure performance aligns with KPIs and budgets.
- Bid adjustments & budget pacing
- Performance monitoring & optimization
- Search term & negative keyword management
- Ad schedule & device targeting adjustments
Reporting & Continuous Optimization
Insights & Growth
We provide detailed reporting with actionable insights and continuously optimize campaigns to improve ROI.
- Custom dashboards & performance reporting
- Conversion tracking & attribution analysis
- Ongoing keyword & ad copy optimization
- Quality Score & CPA improvements
Paid Search Services by Industry
B2B SaaS Paid Search
Our B2B SaaS marketing strategies leverage paid search to accelerate pipeline growth and capture high-value accounts.
View B2B SaaS tactics
- Bottom-funnel keyword targeting for purchase-ready prospects
- Account-based marketing (ABM) with account list targeting
- Long-tail keyword strategies for niche software categories
- LinkedIn Ads integration for job title targeting
- Free trial and demo-focused conversion optimization
- Sales enablement through qualified lead scoring
E-commerce Paid Search
Our eCommerce advertising agency specializes in Shopping ads and multi-channel retail growth.
View e-commerce strategies
- Google Shopping optimization with enhanced feeds
- Dynamic remarketing for returning visitors
- Seasonal campaign planning
- Performance Max campaigns using product catalogs
- Shopping ads across Google, Bing, Facebook, and Pinterest
- ROAS-focused bidding and budget allocation
Local Service Business Paid Search
Our local SEO and paid search services help service businesses dominate local markets.
View local service tactics
- Google Business Profile optimization and LSAs
- Geo-targeted campaigns by city, ZIP, or radius
- Call extensions and call-only ads
- Mobile bid adjustments
- Location-specific landing pages
- Review generation and reputation management
Enterprise Paid Search Management
We deliver enterprise SEO and paid search solutions for complex organizations.
View enterprise solutions
- Multi-account management and consolidation
- Brand compliance and governance
- Cross-channel attribution and reporting
- Advanced automation and bid strategies
- Dedicated account teams
- CRM and BI platform integrations
Why Hire a Paid Search Agency?
Navigating online advertising can be overwhelming. With constant algorithm updates, evolving ad formats, and fierce competition, businesses often waste their ad budget on ineffective campaigns. That’s why partnering with a specialized Paid Search Consultant is invaluable. A dedicated consultant handles everything from search engine marketing to optimizing search ads for maximum impact.
Hiring an expert Paid Search Consultant means you gain:
Maximized ROI
Working with an expert PPC Consultant ensures every advertising dollar delivers measurable value. I help businesses achieve higher returns on ad spend (ROAS) through data-driven optimization, smart bidding, and precision targeting across Google Ads and Microsoft Advertising.
Each campaign is structured to minimize wasted spend and attract high-intent users ready to convert. Through continuous keyword refinement, conversion tracking, and ad testing, I help brands scale efficiently and achieve sustainable growth in performance marketing.
Time Savings
Managing pay-per-click campaigns can be time-consuming and technically demanding. As your dedicated Google Ads Consultant, I handle every detail—from keyword research and campaign setup to bid optimization and performance tracking—so you can stay focused on your business goals.
With structured workflows and automation, you save hours each week while your campaigns stay ahead of market trends, algorithm changes, and seasonal fluctuations.
Deep Expertise
With over 16 years of experience in Bing Ads, SEM, and SEO, I bring integrated insights that enhance campaign effectiveness across all platforms — Search, Display, Shopping, and Retargeting.
My hands-on approach ensures your campaigns achieve strong Quality Scores, improved CTRs, and reduced CPCs through advanced analytics and testing strategies.
Competitive Edge
In a crowded digital marketplace, differentiation is key. My Paid Search Consulting services use advanced audience segmentation, remarketing, and keyword expansion to find gaps competitors overlook.
Through creative testing and smart bidding, your brand maintains visibility and performance, targeting the right audiences with precision and relevance.
Transparent Reporting
Transparency builds trust. I deliver easy-to-read reports powered by Google Analytics Consulting and Looker Studio (Data Studio), showing performance metrics like CPA, CTR, and ROAS in real time.
This clear reporting structure empowers informed decision-making, ensuring every optimization aligns with your growth objectives and business KPIs.
Don’t let your valuable ad budget go to waste. A dedicated Paid Search Consultant can help you achieve your marketing goals faster and more efficiently.
New Campaigns Development and Optimization Services Include
An experienced paid search consultant accelerates improvements in your Google Ads and Bing Ads campaigns. Whether your goal is lead growth, CPA reduction, or revenue scaling, TimeZ Marketing provides the strategy, execution, and ongoing management to maximize ROI.
Campaign Audits
An in-depth campaign audit identifies key performance gaps and optimization opportunities. As a Paid Search Consultant, we assess your account structure, keyword relevance, ad performance, and conversion data to align paid media with business goals.
Keyword Research
Comprehensive keyword research pinpoints high-converting queries and uncovers new market opportunities. Each term is mapped to funnel stages for intent-based targeting that drives cost-efficient traffic.
Ad Copy & Testing
We create engaging ad copy that resonates with your audience and drives higher CTR. Continuous A/B testing of headlines, CTAs, and ad formats refines performance for maximum ROI.
Bid & Budget Management
Using manual and automated strategies like Target CPA and Maximize Conversions, we balance spend efficiency and volume growth. Geo-targeting and device optimization ensure optimal ad delivery.
Landing Page Optimization
We optimize landing pages for relevance, UX, and conversion flow. Improvements in design, CTAs, and page speed directly boost Quality Scores and conversion rates.
Campaign Management
From initial setup to performance scaling, we manage keyword grouping, negative filters, audience targeting, and bid optimization. Every campaign stays aligned with market shifts for consistent results.
Performance Reporting
Get detailed analytics on CPC, CPA, ROAS, and conversions via Google Analytics. Each report includes insights and recommendations to drive profitable growth.
Competitor Insights
Gain actionable intelligence on competitor keywords, ads, and positioning. Continuous monitoring ensures your campaigns maintain a competitive advantage.
Google & Bing Expertise
With experience managing large-scale search and shopping campaigns, we improve Quality Scores, lower CPCs, and scale ROI across platforms.
CRO Services
We enhance post-click performance using A/B tests, form optimization, and UX analysis. CRO ensures that your paid traffic consistently delivers higher conversions.
Paid Search + SEO
Combining PPC and SEO amplifies visibility and efficiency. Keyword alignment improves Quality Scores and strengthens organic authority simultaneously.
Ongoing Optimization
Paid search success requires continuous refinement. We test new ad formats, automation strategies, and keyword opportunities to sustain long-term performance.
Key Benefits of Hiring a Paid Search Agency
Maximized ROI
Working with an expert PPC Consultant ensures every advertising dollar delivers measurable value. I help businesses achieve higher returns on ad spend (ROAS) through data-driven optimization, smart bidding, and precision targeting across Google Ads and Microsoft Advertising.
Each campaign is structured to minimize wasted spend and attract high-intent users ready to convert. Through continuous keyword refinement, conversion tracking, and ad testing, I help brands scale efficiently and achieve sustainable growth in performance marketing.
Time Savings
Managing pay-per-click campaigns can be time-consuming and technically demanding. As your dedicated Google Ads Consultant, I handle every detail—from keyword research and campaign setup to bid optimization and performance tracking—so you can stay focused on your business goals.
With structured workflows and automation, you save hours each week while your campaigns stay ahead of market trends, algorithm changes, and seasonal fluctuations.
Deep Expertise
With over 16 years of experience in Bing Ads, SEM, and SEO, I bring integrated insights that enhance campaign effectiveness across all platforms — Search, Display, Shopping, and Retargeting.
My hands-on approach ensures your campaigns achieve strong Quality Scores, improved CTRs, and reduced CPCs through advanced analytics and testing strategies.
Competitive Edge
In a crowded digital marketplace, differentiation is key. My Paid Search Consulting services use advanced audience segmentation, remarketing, and keyword expansion to find gaps competitors overlook.
Through creative testing and smart bidding, your brand maintains visibility and performance, targeting the right audiences with precision and relevance.
Transparent Reporting
Transparency builds trust. I deliver easy-to-read reports powered by Google Analytics Consulting and Looker Studio (Data Studio), showing performance metrics like CPA, CTR, and ROAS in real time.
This clear reporting structure empowers informed decision-making, ensuring every optimization aligns with your growth objectives and business KPIs.
Common Paid Search Challenges and Solutions
Many businesses turn to a Paid Search Consultant when their PPC campaigns underperform or fail to deliver measurable ROI. I specialize in identifying problems, uncovering growth opportunities, and implementing strategies that transform paid search into a revenue driver. Here are the most common scenarios I address:
Advertising costs rise while conversion volume remains flat, reducing profitability.
Negative keyword optimization, Quality Score improvements, landing page optimization, and bid strategy refinement.
Poor Quality Scores increase CPCs and limit ad visibility.
Improve ad relevance, expected CTR, landing page experience, and account structure.
Missing or inaccurate tracking prevents ROI measurement and optimization.
GA4, Google Ads conversions, enhanced conversions, and attribution modeling.
Broad keywords and weak targeting attract low-intent clicks.
Search term analysis, negative keywords, refined match types, and intent-focused targeting.
Performance drops and CPA spikes as spend increases.
Scalable campaign structures, new keyword themes, audiences, and automation.
Bots and competitor clicks inflate costs and distort data.
IP exclusions, placement controls, and continuous traffic monitoring.
Frequent platform updates disrupt campaign performance.
Proactive testing, early adoption, and rapid strategy adjustments.
Paid search runs in a silo and fails to support revenue goals.
Align PPC with SEO, CRM, and funnel metrics to drive pipeline and revenue.
Why Hire TimeZ Marketing as Paid Search Agency?
16 + Years of Hands-On Experience
Managing complex paid search campaigns across industries.
Results-Driven Focus
Managing complex paid search campaigns across industries.
Customized Strategies
Tailored plans aligned with your business goals and market.
Transparent Communication
Tailored plans aligned with your business goals and market.
Always Adapting
Staying ahead of platform updates and industry trends.
Partnership Approach
I don’t just work for you; I work with you. I see myself as an extension of your team, dedicated to your long-term success.
Client Engagement Workflow
Our partnership follows a clear, predictable, and results-focused five-step process. From our initial conversation to continuous optimization, this workflow ensures every action we take is perfectly aligned with your business objectives and designed to deliver maximum value and sustained growth.
Discovery and Goal Setting
The Foundation
This is where we listen and learn. We conduct a deep dive to understand your business, your audience, and your objectives. By defining key performance indicators (KPIs) from the start, we set a clear benchmark for success.
Strategy Development
The Blueprint
Once we have our insights, we build a customized strategy that outlines the precise channels, tactics, and timeline required to meet your goals. This blueprint serves as our shared guide for the entire project.
Campaign Build and Launch
The Execution
With the strategy approved, our team moves into action. We set up all necessary accounts, create compelling ad copy and visuals, and implement robust tracking systems to ensure every action is measurable.
Active Management and Optimization
The Engine
This is the ongoing work that drives results. We continuously monitor campaign performance, conduct A/B testing, and refine every element to improve efficiency and maximize your return on investment (ROI).
Reporting and Collaboration
The Partnership
Transparency is key. We provide you with actionable, easy-to-understand reports that highlight our progress. We then work with you to review results, discuss insights, and plan the next steps for continued growth.
Engagement Models and Pricing Approach
Selecting the right engagement model with a paid search consultant is essential to ensure your advertising budget delivers measurable results. TimeZ Marketing provides flexible consulting options designed to meet the needs of startups, SMBs, and enterprises. Each engagement model is built for clarity, transparency, and performance alignment. Learn more in this guide to paid search consulting services.
Project-Based Fees
This model is ideal for businesses seeking focused, short-term support for specific paid search initiatives. Whether you’re entering a new market, launching a new campaign, or performing a one-time Google Ads account audit, project-based consulting delivers clear deliverables and measurable outcomes without long-term commitment.
Monthly Retainer Management
For businesses that need consistent campaign performance and strategic scalability, the management retainer model provides continuous optimization, data-backed insights, and proactive adjustments. With dedicated monthly support, I ensure your paid search campaigns adapt to competitive shifts, maximize Quality Scores, and maintain strong ROI.
Performance-Based Hybrid
The performance-based hybrid model combines a base management fee with incentive-based rewards tied to measurable outcomes. This structure aligns both parties toward shared ROI goals, ensuring every campaign drives profitable growth. By linking compensation to conversions and performance metrics, this engagement model prioritizes shared success and transparency.
Transparent Pricing & Clear Communication
As a trusted paid search consultant, I prioritize transparency with no hidden fees, ensuring you clearly understand the value delivered. Each engagement is designed to align with your marketing goals and budget. For a deeper dive into PPC consulting fees and pricing models, check out this detailed PPC pricing and cost structure guide.
Paid Search Performance Metrics and KPIs
Maximizing the return on your paid advertising budget requires tracking Key Performance Indicators (KPIs) that provide deep insight into every facet of your campaigns, allowing you to adapt to all market conditions. As your dedicated Paid Search Consultant, I design reporting that goes beyond clicks and impressions to focus on metrics like Return on Ad Spend (ROAS), Quality Score, and Cost per Conversion (CPC) by ad group. This rigorous, data-driven approach ensures we accurately diagnose performance, capitalize on profitable trends, and achieve the highest possible Return on Investment (ROI) across your entire paid search portfolio.
Visibility and Reach KPIs
Measure how effectively your ads gain exposure and reach the right audience on search engines.
| KPI | Definition | Why It Matters | How to Optimize |
|---|---|---|---|
| Impression Share | % of impressions your ads get vs total eligible impressions. | Indicates market share and visibility. | Increase bids, budgets, and improve Quality Score. |
| Click Share | Share of total available clicks captured by your ads. | Shows engagement vs competitors. | Optimize ad relevance and extensions. |
| Ad Rank | Position of your ads in search results. | Higher positions drive better CTR. | Improve bids, Quality Score, and ad copy. |
Cost and Efficiency KPIs
Track how efficiently your advertising budget is being spent.
| KPI | Definition | Why It Matters | How to Optimize |
|---|---|---|---|
| CPC (Cost per Click) | Average cost per ad click. | Measures bid efficiency. | Use bid adjustments, negative keywords, and targeting refinement. |
| CPA (Cost per Acquisition) | Average cost to acquire a conversion or lead. | Indicates cost efficiency of campaigns. | Enhance targeting and conversion optimization. |
| Quality Score | Google’s rating of ad and landing page relevance (1–10). | Impacts CPC and ad rank. | Improve ad relevance, keywords, and landing pages. |
Conversion KPIs
Measure how paid search impacts leads, sales, and ROI.
| KPI | Definition | Why It Matters | How to Optimize |
|---|---|---|---|
| Conversion Rate (CVR) | % of clicks resulting in completed goals. | Core measure of campaign success. | Align ad messaging and improve landing pages. |
| ROAS (Return on Ad Spend) | Revenue per dollar spent on ads. | Determines campaign profitability. | Focus on high-performing campaigns and audiences. |
| Average Order Value (AOV) | Revenue per transaction. | Drives revenue per conversion. | Upsell, cross-sell, and optimize product pages. |
Competitive Insights
Analyze paid search performance relative to competitors.
| KPI | Definition | Why It Matters | How to Optimize |
|---|---|---|---|
| Competitive CPC Analysis | Compare your average CPC to competitors. | Ensures cost efficiency against market rates. | Regular audits, adjust bids strategically. |
| Ad Copy Performance vs Competitors | CTR and engagement compared to rivals. | Helps maintain compelling messaging. | Regular A/B testing and creative refreshes. |
KPIs by Business Type
| Business Type | Key Paid Search KPIs |
|---|---|
| eCommerce | ROAS, Conversion Rate, AOV |
| B2B Lead Generation | CPA, Conversion Rate, Assisted Conversions |
| Local Businesses | CTR, CPC, Conversion Rate |
Final Takeaway
Tracking the right KPIs ensures your paid search campaigns are data-driven. Partner with a Paid Search Consultant to optimize your campaigns across Google Ads and Bing Ads.
Case Studies and Success Stories
The client faced declining profitability due to generic targeting. High-intent shoppers were bouncing because the landing experience and ad copy lacked the necessary segmentation to drive conversions.
Key ResultsA B2B software provider was hitting lead targets but failing to convert them into opportunities. We identified that broad keyword matching was attracting researchers rather than buyers.
Key Results