We Put Your Business on the Map With
TimeZ Marketing is San Francisco’s top-rated Google Maps Advertising agency — driving local visibility, calls, direction requests and foot traffic through Maps Ads, Local Service Ads, GBP optimization, and geo-targeted campaigns for businesses ready to own their local market.
- Google Maps Ads
- Local Search Ads
- Google Business Profile
- Local Service Ads (LSA)
- Local SEO & Citations
- Geo-Targeted Campaigns
- Call & Direction Tracking
- Review Generation
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Expert Google Maps Advertising Services Agency
TimeZ Marketing is a performance-driven Google Maps Advertising Agency helping businesses maximize local visibility, drive foot traffic, and generate measurable leads through precision-targeted campaigns. By combining advanced Google Maps advertising strategies with local SEO services and optimized Google Business Profile management, we ensure your business dominates local search results and reaches customers at the moment they’re ready to engage.
Our agency leverages location-based targeting, geo-fencing, and radius-based campaigns to connect your business with nearby prospects while integrating performance tracking through Google Analytics and other analytics platforms. This data-driven approach guarantees that every campaign delivers measurable ROI, higher foot traffic, and increased conversions for physical and hybrid businesses alike.
Tailored Local Campaign Strategies
TimeZ Marketing develops custom Google Maps advertising strategies designed to align with your business objectives and target markets. By integrating paid search marketing and SEM services with location-based campaigns, we ensure your ads appear to the right audience at the right time. We also optimize landing pages using our landing page optimization services to improve conversion rates and maximize ROI from every click.
Our campaigns are tailored for businesses of all sizes, including enterprise brands, B2B, and local businesses, ensuring each ad investment drives real business results. External data from Google for Small Business highlights that optimized local campaigns improve visibility by up to 80% in local searches—a trend we harness for every client.
Comprehensive Maps Optimization Services
Complete Google Maps Advertising Services That Put Your Business at the Top of Local Search
Our Google Maps advertising services cover every element of local search dominance — from Local Service Ads and map pack placements to call tracking, review strategy, and proximity bidding — driving foot traffic, calls, and qualified leads.
Every Google Maps advertising services engagement starts with a full local search audit. We analyse your current map pack positions, Google Business Profile health, Local Service Ads eligibility, competitor placements, and proximity bid efficiency — then map every gap to a prioritised action plan with projected revenue impact.
Local Service Ads (LSAs) appear above standard Google Ads and map packs — the highest-visibility placement in Google Maps advertising services. We handle full LSA setup, Google Guarantee/Screened badge verification, budget management, and lead dispute resolution — so you pay only for verified, qualified leads that meet your service criteria.
Performance Max campaigns with store goals extend your Google Maps advertising services across Search, Display, YouTube, and Maps simultaneously. We structure asset groups, business data feeds, and location extensions to maximise map pack ad appearances, driving both online conversions and in-store visits tracked through Google’s Store Visit Attribution.
Your Google Business Profile is the direct foundation of every Google Maps advertising services outcome. A poorly optimised GBP suppresses ad quality scores, map pack rankings, and LSA visibility simultaneously. We optimise every GBP signal — categories, attributes, photos, posts, Q&A, products, and services — to maximise both organic map prominence and paid ad efficiency.
Proximity bidding is the highest-leverage lever in Google Maps advertising services — dramatically increasing bids for searchers within your converting radius and suppressing spend in low-value zones. We build layered geo-targeting structures that match your real-world service territory, foot traffic patterns, and conversion data from Google Analytics and Maps.
Review count, rating, and recency are direct ranking signals in Google Maps advertising services — affecting both organic map pack positions and LSA ad rank simultaneously. We build systematic review acquisition programs, owner response frameworks, and negative review mitigation strategies that strengthen your local competitive position across all Maps placements.
Proving ROI from Google Maps advertising services requires tracking beyond clicks — calls, direction requests, store visits, and booked appointments all need attribution. We implement call tracking numbers, Google Store Visit modelling, GA4 local conversion events, and CRM integration so every Maps dollar connects to real business outcomes.
Our Google Maps advertising services include a unified reporting framework that consolidates map pack rankings, LSA performance, GBP engagement, call volume, and store visit data into a single monthly dashboard — with clear cost-per-lead, cost-per-visit, and revenue attribution across every local channel.
Why Every Local Business Needs a Google Maps Advertising Agency
85%+ of consumers search Maps to find local businesses before making a purchase decision. A specialist Google Maps advertising agency ensures you capture this high-intent, ready-to-convert audience — across Google Maps, Bing Maps, and Apple Maps — before your competitors do.
Maps search has become the default discovery channel for local buyers. When someone needs a plumber, dentist, restaurant, or solicitor — they don’t browse websites first. They open Maps, type what they need, and call the top result. A Google Maps advertising agency captures that moment with the right visibility, at the right location, at the exact point of purchase intent.
What a Google Maps Advertising Agency Delivers for Your BusinessOptimised Maps placements drive direction requests and walk-ins from local buyers actively searching for businesses like yours — within their current location and immediate radius.
Maps placements trigger direct call-to-action clicks — phone calls, appointment bookings, and message enquiries — from high-intent searchers at the exact moment they’re ready to act.
A Google Maps advertising agency secures map pack positions and paid ad placements for the keywords your ideal customers are searching in your service area.
Accurate, complete, and review-rich Maps profiles build immediate consumer trust — correct hours, real photos, verified attributes, and genuine reviews signal a credible, active business.
Over 60% of local searches happen on mobile. Maps is the native discovery tool on every smartphone — optimised Maps presence ensures you’re visible on the device your customers actually use to find you.
Google Maps commands over 70% of all local map searches globally. Paid LSA placements, Performance Max store ads, and organic map pack rankings make Google Maps the highest-value platform for any Google Maps advertising agency engagement. Google Business Profile is the foundation of all Google Maps visibility — paid and organic.
Bing Places for Business powers Bing Maps and reaches an older, higher-income demographic often missed by Google-only strategies. Bing Maps listings sync with Microsoft Advertising local campaigns and provide additional citation authority reinforcing your Google Maps ranking signals.
Apple Maps is the default on all iPhones and iPad devices — over 1 billion active Apple devices globally. Apple Business Connect listings are increasingly important, especially for businesses serving high-value iOS demographics in retail, hospitality, and professional services.
Unlike social media or display ads where you interrupt audiences with no purchase intent, Maps searches represent buyers who have already decided to buy — they’re choosing who to buy from. A Google Maps advertising agency positions your business as the answer at this decisive moment.
Common Google Maps Optimization Pitfalls — and How a Specialist Agency Fixes Them
Most local businesses lose significant Maps visibility not from lack of effort but from avoidable, fixable mistakes. Understanding these common pitfalls — and how a Google Maps advertising agency addresses each one — is the first step to sustainable local search dominance.
Each pitfall below actively suppresses your map pack rankings, paid ad performance, and local conversion rates. Left unresolved, they compound over time — the longer they persist, the harder competitor positions become to displace.
Competitors or bad actors can submit malicious edits to your Google Business Profile — changing your category, address, phone number, or hours. Fake negative reviews and false Q&A answers further damage ranking signals and consumer trust.
Multiple GBP listings for the same location split your review count and ranking authority across duplicate profiles. Google penalises duplicate listings by suppressing all affected profiles — competitors with a single, clean listing outrank you by default.
When your Name, Address, and Phone (NAP) differs across online directories — even minor variations like “St” vs “Street” — Google loses confidence in your business data accuracy. This erodes local ranking trust signals and actively suppresses map pack positions.
Failing to respond to reviews — positive or negative — signals low engagement to Google and low credibility to prospective customers. Unanswered negative reviews are particularly damaging: they remain the last public word on your business, uncontested.
An inactive GBP — no recent posts, outdated photos, missing services, and no Q&A responses — is outranked by competitors with regularly updated, complete profiles. Google treats engagement signals as indicators of an active, trustworthy business.
LSA accounts set up without Google Guarantee verification, Performance Max campaigns missing location extensions, or ad accounts suspended due to policy violations are common. These technical errors silently drain budget or block paid visibility entirely.
Most local businesses discover these pitfalls after they’ve already damaged rankings, suppressed leads, or allowed competitors to build insurmountable Map pack advantages. A specialist Google Maps advertising agency monitors, detects, and resolves these issues continuously — before they compound into lasting competitive damage.
Google Maps Advertising Services + Local SEO: Why You Need Both
The most common question we hear: “Should I run paid Maps ads or just focus on local SEO?” The answer is both — paid and organic Maps placements compound each other’s performance, covering different search intents and buyer stages simultaneously.
Paid Maps ads win immediate visibility — LSAs appear above organic results and the map pack, capturing high-urgency “near me” searchers before they scroll. But organic map pack rankings deliver long-term free traffic that compounds monthly.
Critically, a strong Google Business Profile improves both simultaneously — better profile signals reduce paid ad costs while improving organic pack position. Every GBP improvement our Google Maps advertising services make also strengthens your organic local SEO.
Similarly, review velocity built through our paid LSA program feeds directly into organic map pack ranking. The two channels reinforce each other — there is no either/or choice for competitive local businesses.
Understanding exactly how paid Maps advertising and organic local SEO differ — and where they overlap — guides the right investment mix for your business and competitive position.
| Area | Local SEO | Google Maps Advertising Services |
|---|---|---|
| Speed to visibility | 3–6 months to earn map pack positions | Immediate — ads live within days of launch |
| Cost structure | Monthly agency fee; clicks are free | Agency fee + ad spend; pay per verified lead (LSA) or click |
| Position control | Influenced but not guaranteed — algorithm-dependent | High control via bids, budget, and LSA verification quality |
| Top placement | Max position 3 in organic map pack | LSAs appear above map pack — position 1 visibility |
| Review impact | Core organic ranking signal | Direct LSA ad rank signal; also improves paid CTR |
| Attribution | GBP Insights: calls, direction requests, website clicks | Full call tracking, store visit modelling, lead-level ROI |
| Competitor response | Slow — organic shifts take months | Immediate — can outbid competitors or conquest their radius |
| Multi-location | Separate GBP and citation work per location | Centralised multi-location campaign management at scale |
Paid Maps advertising delivers strongest ROI for businesses where local purchase intent is high, competition for map pack positions is fierce, and each acquired customer has significant lifetime value.
Plumbers, electricians, locksmiths, HVAC, and emergency services where buyers call the first result they see — and every missed call is direct lost revenue.
Dentists, law firms, accountants, and healthcare providers where the organic map pack is dominated by long-established competitors and paid ads are the fastest route to new patient or client acquisition.
Retail chains, restaurant groups, and service franchises requiring coordinated Google Maps advertising services across multiple locations with consistent brand standards and location-level performance reporting.
Google Maps Key Ranking Factors — What a Specialist Agency Optimises and Why
Winning on Google Maps requires mastering a specific hierarchy of signals. Our Google Maps advertising agency optimises every factor Google, Bing, and Apple use to rank local businesses — from the three core algorithm pillars to the granular profile signals your competitors are missing.
Google’s local search algorithm evaluates local businesses across three core pillars — Relevance, Distance, and Prominence — plus a hierarchy of supporting signals. Understanding exactly how these factors interact explains why two businesses in the same location can have dramatically different Maps visibility.
Google’s Three Core Local Ranking Pillars The Foundation Every Google Maps Advertising Agency Builds OnGoogle officially confirms three primary ranking factors for local search results. A specialist Google Maps advertising agency engineers all three simultaneously — not just the easiest one to claim quick wins on.
How well your Google Business Profile matches the searcher’s query. Google reads your business categories, services listed, keywords in your description, review content, Q&A, and website content to determine whether your business genuinely matches what the user is looking for. Poor category selection or missing services directly suppresses relevance.
Proximity between your business location and the searcher’s location, or the location specified in the query. While distance cannot be artificially manipulated, our Google Maps advertising agency maximises proximity impact through verified service area configuration, accurate address data, and hyper-local landing pages that signal geographic relevance.
How well-known and authoritative your business appears to Google — determined by review count, review rating, backlink profile, citation consistency, GBP engagement, and website authority. Prominence is the most directly improvable pillar and the one where a specialist Google Maps advertising agency creates the most competitive separation.
Google, Bing, and Apple all prioritise similar core factors, with platform-specific nuances. This is the complete reference our agency uses when auditing and improving your Maps presence.
| Ranking Factor | What It Means | How We Optimise It | Impact |
|---|---|---|---|
| Profile Accuracy | Categories, services, keywords, and business description matching search intent | Primary and secondary category selection, service keyword optimisation, GBP description writing | Very High |
| Distance / Proximity | How close your business is to the searcher or specified location | Accurate address verification, service area configuration, local landing pages | Very High |
| Review Count & Rating | Volume of authentic reviews and overall star rating | SMS/email review campaigns, QR code programs, response management | Very High |
| Review Velocity | Rate at which new reviews are being acquired — recency signals | Ongoing review generation campaigns maintaining consistent monthly velocity | High |
| GBP Completeness | Hours, photos, products, services, attributes, and menu sections | Full profile completion audit, photo uploads, weekly post publishing, attribute optimisation | High |
| Engagement Signals | Clicks to call, direction requests, website visits, photo views from your GBP | GBP conversion rate optimisation, strong CTAs, compelling photos and posts | High |
| NAP Citation Consistency | Name, Address, Phone matching across all online directories | 50+ directory audit and correction, citation building on authoritative sources | Medium–High |
| Website Quality | Site speed, mobile UX, local schema markup, and local landing page relevance | Local schema implementation, page speed optimisation, mobile audit | Medium–High |
| Backlink Authority | Quality and quantity of inbound links from authoritative local and industry sources | Local PR, industry directory submissions, partnership link building | Medium |
| Behavioural Signals | Click-through rates on your Maps listing, time spent on profile, conversion actions | Photo quality, title optimisation, review recency encouraging higher CTR | Medium |
Structured data on your website helps Google validate and understand your business — reinforcing GBP signals with on-site technical proof.
GBP profiles with 100+ photos receive significantly more views and direction requests than those with fewer than 10. Photo freshness and geo-tagging also influence local ranking signals.
Regular GBP posts signal an active, engaged business — and keyword-optimised posts create additional relevance signals for target queries in your category and service area.
Over 60% of local searches happen on mobile. Site speed, mobile UX, and click-to-call conversion rates from mobile Maps clicks feed directly into Google’s quality signals for local ranking.
How Our Google Maps Advertising Services Deliver Results: The 5-Phase Process
Our Google Maps advertising services follow a structured five-phase process from audit to compounding local dominance — with clear deliverables and measurable outcomes at every stage.
We begin every Google Maps advertising services engagement with a full competitive audit — mapping your current map pack positions, GBP health, LSA eligibility, review standing, and competitor placements across all target service areas. This creates the baseline from which every subsequent optimisation is measured.
Local search audit report with competitive gap analysis and 90-day Google Maps advertising roadmap
Before launching paid Maps ads, every foundational GBP signal must be optimised. Our Google Maps advertising services include a complete GBP overhaul — categories, attributes, photos, services, posts, and Q&A — because a strong profile reduces ad costs and improves both organic and paid map placements simultaneously.
Fully optimised Google Business Profile with completeness score, photo upload report, and baseline engagement metrics
With foundations in place, we launch the full paid campaign stack — Local Service Ads, Performance Max with store goals, and proximity-bid Search campaigns. Each layer of our Google Maps advertising services is configured for maximum map pack coverage, qualified call volume, and lowest cost-per-lead.
Live LSA and PMax campaigns with call tracking active, proximity bid structure documented, and week-one performance baseline
Reviews directly influence both LSA ad rank and organic map pack position. Our Google Maps advertising services include a systematic review acquisition program — SMS and email campaigns, QR code requests, and response management — building the review velocity and rating needed to outrank competitors in the map pack.
Active review acquisition campaign with monthly velocity targets, response framework, and competitor review gap tracking
Our Google Maps advertising services don’t stop at launch. Monthly optimisation cycles — bid adjustments, new keyword and proximity zone tests, GBP post publishing, and performance review — compound your map pack authority over time. Monthly reporting covers every metric from call volume to store visits to cost-per-acquisition.
Monthly performance report with map pack ranking, lead volume, cost-per-acquisition, and next-month optimisation roadmap
Transparent Google Maps Advertising Reporting — Weekly & Monthly Dashboards That Prove ROI
As your Google Maps advertising agency, we deliver complete visibility over every metric that matters — map pack rankings, call volume, direction requests, store visits, review trends, and paid campaign ROI — in clear, actionable monthly and weekly dashboards.
Most Google Maps advertising agency reporting stops at impressions and clicks. Ours connects every Maps metric to real business outcomes — qualified calls, booked appointments, store visits, and revenue — so you always know exactly what your Maps investment is delivering.
What Your Google Maps Advertising Agency Tracks and ReportsWe track your map pack position for every target keyword across your service area — including “near me” searches, city-based queries, and suburb-level terms — giving you a precise picture of where you rank vs competitors at any point in time.
Your Google Business Profile generates direct consumer actions — calls, direction requests, website clicks, and message enquiries. We report on all GBP engagement metrics with month-on-month comparisons, revealing which profile improvements drive the most interaction.
Reviews directly influence both your organic map pack position and LSA ad rank. We track every dimension of your review health — volume, rating trajectory, response rate, and sentiment analysis — providing a clear picture of reputation performance and competitive standing.
For eligible businesses, we implement Google Store Visit conversion tracking to measure real-world foot traffic driven by Maps advertising. Combined with direction request data and call attribution, this creates a complete picture of offline business impact from online Maps spend.
For all paid Maps campaigns — Local Service Ads, Performance Max, and proximity-bid Search — we provide a full ROI breakdown connecting every dollar of ad spend to verified leads, calls, and store visits. No vanity metrics, no ambiguous “awareness” reporting.
Google Maps Advertising Services Results: Real Outcomes Across Industries
Documented results from our Google Maps advertising services — tracked by calls, leads, store visits, cost-per-acquisition, and map pack rankings across multiple industries.
Rebuilt GBP from scratch — categories, 80 photos, service area, attributes, and weekly posts — doubling GBP impressions in 30 days before paid launch.
Secured Google Guarantee badge and launched LSA with optimised job categories and service area to capture emergency-intent calls above the map pack.
Layered radius bid adjustments: +80% within 3km, +40% within 8km, suppressed beyond 20km — focusing 90% of spend on highest-converting zones.
A plumbing and drainage business was spending $2,100/month on generic Google Search ads with an unoptimised GBP profile. 60% of ad spend went to searchers outside their service area. No LSA, no call tracking, no proximity structure.
The Maps SolutionOur Google Maps advertising services migrated budget from generic Search to LSA + proximity-bid Maps campaigns. Result: same spend, 6× more qualified calls, 74% lower cost-per-lead.
Optimised GBP for all clinic practitioners — separate profiles per doctor with speciality attributes, photo uploads, and service listings triggering speciality-specific map appearances.
Launched LSA Screened health professional campaigns alongside Performance Max with appointment conversion goals and 5km suburb radius bid structure.
Post-appointment SMS review requests with 34% completion rate. Rating improved from 3.8 to 4.7 stars, directly improving both LSA rank and organic map pack position.
A multi-practitioner allied health clinic had a basic GBP profile, no paid Maps presence, and a 3.8-star rating suppressing both organic map rankings and patient trust. Generic Search ads were driving website traffic but minimal appointment bookings.
The Maps SolutionOur Google Maps advertising services rebuilt GBP authority, launched LSA and Performance Max campaigns with appointment goals, and systematically improved reviews — 4× new patient volume at 74% lower cost-per-appointment.
Completed Google Screened verification for legal services — background checks, licence verification, and insurance confirmation to activate LSA Screened badge and above-pack placement.
Configured LSA job types by practice area — family law, conveyancing, commercial — with separate budgets matching the revenue value of each legal service category.
Built structured post-matter review requests — 14 → 62 reviews in 75 days, directly increasing LSA ad rank and conversion rate from Maps impressions to consultation calls.
A mid-size law firm ran only Google Search ads at high CPCs ($45–$90/click) with no LSA presence and only 14 Google reviews — far below the 50+ reviews needed to compete in their local map pack. High ad spend, low consultation conversion.
The Maps SolutionOur Google Maps advertising services activated the LSA Screened badge, restructured budgets by practice area, and built a review velocity program — 4× consultation calls at 76% lower cost-per-lead.
Professional food photography upload (120 photos), complete menu rebuild, and dining attribute optimisation — GBP profile completeness from 52% to 98%, triggering featured placement in food searches.
Performance Max campaign with store goals targeting diners within 3km during peak dining hours (Thu–Sun 5–9pm) with evening and weekend bid boosts of +60%.
Table QR code review program — 42 → 186 reviews in 45 days. Combined with profile improvements, pushed the restaurant from page 2 to top 3 in local food search maps pack.
A well-regarded restaurant had low GBP photo quality, no ads presence, 42 reviews, and minimal map pack visibility — invisible to the “restaurants near me” searches driving most new diner discovery. Foot traffic was flat despite strong word-of-mouth.
The Maps SolutionOur Google Maps advertising services transformed the GBP profile, launched evening/weekend PMax ads, and built review velocity — 4.6× direction requests, 4.4× phone calls, top-3 map pack in 45 days.
Rebuilt GBP for all 3 retail locations — store hours, photo libraries, product sections, and “open now” attribute optimisation to dominate “near me” product searches across all three catchment areas.
Connected Google Merchant Centre feed to Local Inventory Ads format — allowing Maps and SERP to surface specific in-stock products to nearby searchers looking for exact items the stores carry.
Activated Google Store Visit conversion tracking across all 3 locations — revealing which campaigns, ad formats, and product categories drove the highest in-store revenue per ad dollar.
A 3-location specialty retail chain ran generic Search ads with no Maps strategy, no Local Inventory Ads, and no store visit attribution. Could not measure offline ROI from digital spend — and 73% of digital budget was driving website traffic that never converted to store visits.
The Maps SolutionOur Google Maps advertising services deployed Local Inventory Ads, Performance Max with store goals, and store visit attribution — 4.9× store visits at 77% lower cost-per-visit across all three locations.
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Dominate Local Search with Google Maps Advertising Services Before Your Competitors Lock In the Map Pack
Your competitors are investing in google maps advertising services right now. Every day without LSA ads, optimised GBP, and proximity bidding is leads, calls, and foot traffic going to the business ranked above you on the map.
We’ll audit your current Maps presence, benchmark your competitors, identify quick wins, and map a clear path to map pack dominance — at no cost and no commitment.
Schedule Your Free Maps Audit No pressure. No sales pitch. Honest analysis from a specialist google maps advertising services team.