Google Ads Account Audit Services

Google Ads Account Audit Specialists
Google Premier Partner · $50M+ Ad Spend Managed
Certified Google Ads Audit Service

Uncover Hidden Waste. Fix Your

TimeZ Marketing’s certified Google Ads auditors analyse every layer of your account — finding wasted spend, structural gaps, and missed opportunities — then deliver a clear roadmap to better performance.

  • Full Account Audit Report
  • Keyword & Match Type Review
  • Quality Score Analysis
  • Bidding Strategy Audit
  • Ad Copy & Extension Audit
  • Audience & Targeting Review
  • Conversion Tracking Check
  • Competitor Benchmark
186+ Reviews★★★★★
Certified Partners
Audit Results
−48% Avg Wasted Spend
4.2× Post-Audit ROAS
72hr Audit Delivery
97% Client Retention
Free Account Audit
Audit My Google Ads Full report delivered within 72 hours.

    Request My Google Ads Audit

    AUDIT FOCUS AREAS:*

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    Are your Google Ads campaigns delivering the ROI you expected—or are they quietly draining your budget on irrelevant clicks, broken tracking, and structural inefficiencies that compound over time?

    97% of Google Ads accounts fail to effectively engage their target audience. Most businesses waste 20-40% of their advertising budget on preventable issues: irrelevant keywords, poor Quality Scores, broken conversion tracking, inefficient bidding strategies, and campaign structures that fight against rather than support business goals.

    My Google Ads Account Audit reveals exactly where your ad spend is leaking, what opportunities exist for immediate improvement, and delivers a prioritized action plan that typically identifies $3,000-$15,000+ in annual waste recovery within the first 30 days—often with quick wins you can implement immediately.

    This isn’t automated software generating generic recommendations. This is a manual, expert-led analysis combining 100+ diagnostic checks with strategic insights specific to your business model, competitive landscape, and revenue objectives.

    Comprehensive Google Ads Account Audit Services

    A diagnostic review of your Google Ads account designed to uncover inefficiencies, expose growth opportunities, and establish a clear performance baseline for scalable results.

    Google Ads Account Health Checklist

    Structure & Foundation

    Campaign architecture, segmentation, Quality Score foundations, and account hierarchy efficiency.

    Traffic Quality

    Keyword strategy, negative keyword controls, and elimination of wasted spend.

    Message & Engagement

    Ad copy relevance, creative testing, CTR performance, and engagement signals.

    Data Integrity

    Conversion tracking accuracy, analytics alignment, and attribution reliability.

    Competitive Positioning

    Auction Insights analysis, bidding pressure, and market share gaps.

    Conversion Performance

    Landing page alignment, UX friction points, and conversion path efficiency.

    Automation & Budget

    Smart Bidding logic, automation strategy, and budget allocation efficiency.

    Account Stability

    Policy compliance, delivery risks, and long-term account resilience.

    Wasted spend sources
    Structural inefficiencies
    Data integrity gaps
    Conversion friction points
    Competitive disadvantages
    Scalability blockers
    This audit identifies where growth is constrained, where budget is wasted, and where structural blockers exist.
    Revenue leak detection
    Cost-efficiency optimization
    Scalability enablement
    Growth prioritization
    Performance baseline modeling
    Long-term account stability
    Business impact clarity
    Predictable ROI
    Scalable execution
    Strategic alignment
    Diagnostic ReportFull account assessment with issues, risks, and opportunities.
    Prioritized Action PlanStep-by-step roadmap based on impact and ROI.
    Strategy SessionConsultation to align insights with growth execution.
    Request My Audit

    Dashboard – Google Ads Account Audit Services

    Complete 8-point diagnostic scan of your Google Ads account

    TimeZ Marketing analyzes every critical system—structure, keywords, creative, tracking, competition, landing pages, budget strategy, and policy compliance—to uncover hidden inefficiencies and deliver your actionable performance roadmap.

    TimeZ Marketing analyzes every critical system. Progress bars show audit coverage + completion %. Delivered as detailed report + free strategy consultation.

    Google Ads Audit Dashboard

    Complete 8-point diagnostic scan of your Google Ads account

    TimeZ Marketing analyzes every critical system. Progress bars show audit coverage + completion %. Delivered as detailed report + free strategy consultation.

    S1 Account Structure

    Structure Analysis

    Campaign organization optimized + Quality Score improved

    Complete
    K2 Keywords

    Keyword Review

    Negative keywords added + high-intent terms expanded

    In Progress
    C3 Creative

    Ad Copy Assessment

    A/B test winners identified for CTR improvement

    Needs Review
    T4 Tracking

    Conversion Verification

    Google Analytics + event tracking confirmed

    Complete
    C5 Competition

    Competitor Analysis

    Auction Insights opportunities identified

    In Progress
    L6 Landing Pages

    Page Alignment

    Optimization recommendations ready

    Complete
    B7 Budget

    Bid Strategy

    Smart Bidding + portfolio strategy optimized

    In Progress
    P8 Compliance

    Policy Check

    Policy compliance verified

    Complete

    ✓ Overall: 82% Complete

    Detailed report + free 30-minute strategy consultation ready

    Uncover Wasted Spend, Fix Issues, and Unlock Performance

    A professional Google Ads account audit is more than a simple settings check; it is a comprehensive diagnostic of your entire PPC strategy. As a leading paid search marketing agency, our agency performs a forensic analysis of your historical data to identify the exact friction points currently stifling your ROI.

    We look beyond the dashboard to align your account optimization with actual business revenue. By integrating advanced insights from our google analytics services agency, we ensure every dollar of your advertising budget is working toward a measurable goal, whether you are running e-commerce advertising or complex B2B lead generation.

    “Think of it as a financial audit for your advertising investment. Just as you wouldn’t operate a business without reviewing financial statements, you shouldn’t run Google Ads without understanding exactly where every dollar goes and what returns it generates.”

    Waste Elimination

    Identifying irrelevant search terms and geographic targeting errors. Our performance marketing agency experts stop budget leaks immediately.

    Data Integrity

    Verifying conversion tracking and GA4 models. Proper data allows our SEM agency to make informed, profitable decisions.

    Structural Health

    Auditing campaign architecture to stop keyword cannibalization. This is a core pillar of any PPC management agency strategy.

    Bidding Logic

    Evaluating Smart Bidding signals. We ensure your Google AI bidding is optimizing for real business profit.

    Quality & Relevance

    Fixing Quality Score gaps to lower your Cost-Per-Click (CPC). Our google ads agency focuses on hyper-relevance.

    Competitive Insights

    Using Auction Insights to reclaim market share from competitors outranking your brand.

    “If I invest more budget today, will it generate proportional returns—or just waste more money on the same foundational problems?”

    Google Ads Account Audit Services Are Critical for ROI

    Google Ads operates within a complex, AI-driven ecosystem. This sophistication is powerful when configured correctly—but catastrophic when optimizing based on flawed data or misaligned goals.
    25-40% Wasted Spend
    52% Higher CPC
    2-3x Lower ROAS
    41% Budget Leakage
    Only 29% Valid Tracking

    The Hidden Costs of Unaudited Accounts

    Without proper tracking, Smart Bidding algorithms optimize for the wrong signals. As a specialized paid search marketing agency, we find that budget decisions made on incomplete data lead to immediate waste.

    Our agency identifies friction points where Google Ads performance stalls due to neglected conversion rate optimization and poor account architecture.

    • Immediate budget consumption by search terms with zero commercial intent.
    • Inflated Cost-Per-Click caused by neglected Quality Scores.
    • Scaling barriers where budget constraints prevent high-performing segments from growing.
    • Inaccurate attribution masking the true value of performance marketing.
    Real-World Case Outcome

    Initial State: Spending $8,500 monthly with a 1.8 ROAS (barely breaking even).

    • 43% of spend lost to irrelevant queries.
    • Tracking inflated 6x by counting simple page views.
    • Smart Bidding optimizing for low-value micro-conversions.
    4.7x
    +161%
    38%

    When to Audit

    Quarterly audits are the industry standard for maintaining a competitive edge. Even successful accounts leave potential on the table. Our growth marketing agency methodology ensures your account evolves with Google’s latest algorithm updates.

    Immediate Audit Triggers

    • Sudden drop in lead quality or SEM agency performance.
    • Scaling monthly spend without proportional PPC management agency returns.
    • Shifting strategy toward demand generation.
    • Taking over account management from a previous agency.
    • Transitioning legacy campaigns to Performance Max.
    • 90+ days since your last technical health check.

    Comprehensive 100-Point Google Ads Diagnostic Framework

    Our proprietary audit methodology examines every account layer using systematic checks ensuring nothing slips through the cracks. This isn’t a superficial glance at dashboards—it’s surgical analysis by our agency identifying root causes, not just symptoms.

    Phase 1: Account Foundation and Setup

    20 Points

    Account Structure Health

    • Campaign organization logic and hierarchy
    • Naming conventions for better technical reporting
    • Shared budgets vs. individual campaign allocation
    • Settings: Location, language, and time zones
    • MCC access and permissions security audit

    Conversion Tracking Validation

    • Primary vs. secondary action configuration
    • Google Tag verification via Tag Assistant
    • GA4 integration audit through our google analytics services agency
    • Enhanced conversions and Offline imports (OCI)
    • Conversion value and revenue tracking accuracy
    Critical Check: Do conversion counts match Google Analytics, CRM entries, and actual business outcomes? Discrepancies here invalidate all reporting. This foundation work often uncovers clients optimizing for newsletter signups instead of purchase completions.

    Phase 2: Campaign Structure and Organization

    15 Points

    Campaign Architecture

    • Search, Performance Max, and Display goal alignment
    • Brand vs. Non-brand separation strategies
    • Budget allocation: High-performers vs. Waste
    • Keyword cannibalization and auction overlap check

    Advanced PMax Diagnostic

    • Asset group quality and audience signal strength
    • Search term insights and cannibalization audit
    • Negative keyword strategy at the account level
    • Placement exclusions to avoid low-quality traffic

    Phase 3: Keyword Strategy and Match Type

    20 Points

    Keyword Analysis

    • High-spend, low-conversion keyword identification
    • Impression share and visibility loss analysis
    • Match type distribution (Exact, Phrase, Broad)
    • Long-tail coverage for SEO and SEM service synergy

    Search Terms and Negatives

    • 90-day search term relevance forensic audit
    • Identifying converting terms not yet harvested
    • Negative Keyword Gaps (Account and Campaign levels)
    • Exclusions for DIY, Jobs, and unrelated intent

    Phase 4: Quality Score and Ad Copy

    15 Points

    Quality Score Diagnostic

    • Expected CTR, Relevance, and LP Experience
    • Optimization priorities per component
    • Review of keywords with Quality Score < 5

    Ad Copy and Extensions

    • RSA messaging angles and strength scores
    • Dynamic keyword insertion and CTA clarity
    • Utilization of Sitelinks, Callouts, and Images
    • Strategic paid social messaging alignment

    Phase 5: Bidding, Budgets, and CRO

    20 Points

    Strategy and Landing Pages

    • Manual CPC vs. Smart Bidding (tCPA, tROAS)
    • Portfolio strategy and data sufficiency checks
    • Message match (Ad to Page headline) audit
    • Mobile responsiveness through our CRO agency team
    Critical Insight: A 15% improvement in landing page conversion rate has the same impact as a 15% reduction in CPC—but most advertisers ignore the page where conversions actually happen.

    Phase 6-10: Advanced Insights and Automation

    10 Points

    Competitive and Advanced Tech

    • Bing Ads vs. Google cross-platform comparison
    • Auction Insights deep dive to reclaim market share
    • Audience Review: Customer Match and CRM links
    • Scripts and Automated Rule logic soundness
    • A/B test velocity and significance monitoring

    Typical Audit Findings & Revenue Recovery Opportunities

    Our growth marketing agency identifies hidden inefficiencies that drain capital. By addressing these six core areas, we typically unlock immediate cash flow for reinvestment into high-performing segments.

    Budget Waste Sources

    30-50% Savings
    Irrelevant Search Terms Broad match triggers on low-intent queries that exhaust daily limits before your target audience even wakes up.
    Example: A Personal Injury firm paying for “lawyer salary” or “how to become a lawyer” searches.
    Geographic and Device Mismatch Serving ads outside service areas or overspending on mobile traffic that doesn’t convert for complex B2B leads.
    Comprehensive negative keyword buildout and precise PPC management agency bid adjustments.

    Conversion Tracking

    Critical Priority
    Duplicate or Broken Tracking Multiple tags counting the same conversion or incorrect values ($1 default vs. actual dynamic revenue).
    Missing Omnichannel Actions Ignoring high-value phone calls, chat starts, or offline form submissions in your google analytics services agency setup.
    Establishing a single source of truth and fixing value passing for Target ROAS bidding.

    Quality Score (QS)

    15-25% CPC Reduction
    Relevance Gaps Generic ad copy that does not include the keyword, leading to “Below Average” scores and a “tax” on every click.
    Experience Killers Slow load speeds dragging down historical performance. This is where our technical agency services provide a massive competitive edge.
    Tighter ad group organization and landing page speed optimization to lower your effective CPC.

    Bidding Optimization

    2-3x ROAS Lift
    Smart Bidding Misconfiguration Algorithms optimizing for low-value micro-conversions (like “Page Views”) instead of actual sales.
    Insufficient Learning Data Forcing Google Ads automation on campaigns with less than 30 conversions per month.
    Campaign consolidation to build data volume and shifting to value-based bidding models.

    Ad Copy and Assets

    40%+ CTR Increase
    Generic Messaging “Poor” or “Average” RSA strength scores that fail to utilize demand generation agency copywriting principles.
    Missing Extensions Losing significant real estate by failing to implement Sitelinks, Callouts, and structured snippets.
    Diverse headline creation and full extension suite implementation to reclaim impression share.

    Landing Page / CRO

    10-15% CR Boost
    Conversion Friction High bounce rates caused by a mismatch between the ad’s promise and the landing page’s content.
    Mobile Usability Conversion killers like unoptimized forms or “sticky” elements that block the call to action on mobile.
    Deploying conversion rate optimization agency best practices to align intent with outcome.

    Implementation Roadmap: Quick Wins to Long-Term Optimization

    Audit Priority Framework: Impact × Ease of Implementation
    Phase 01 Day 1

    Quick Wins (Immediate Budget Recovery)

    Negative Keyword Additions Instantly stop waste on 100-300 irrelevant terms identified in our audit.
    Budget Reallocation Shift 20-30% of spend from underperforming ad groups to proven winners.
    Critical Tracking Fixes Priority repair for broken values by our google analytics services agency team.
    Pause Low-QS Keywords Immediate removal of Quality Score ≤ 3 terms with zero historical conversions.
    Phase 02 Week 1

    Optimization and Messaging

    Bidding Strategy Adjustments Calibrate Smart Bidding targets to align with actual profit margins.
    Ad Copy Refresh Launch diverse Responsive Search Ads using our demand generation agency copywriting framework.
    Full Asset Deployment Implementation of Sitelinks, Callouts, and Images to increase SERP real estate.
    Device and Location Bids Refine spend based on granular performance data across different geographies.
    Phase 03 Month 1

    Strategic Structural Roadmap

    Campaign Restructuring Deploying clean architecture via our PPC management agency workflows.
    Landing Page Strategy Deploying conversion rate optimization agency tactics for high-traffic pages.
    Audience Buildout Integration of Customer Match and advanced remarketing lists for targeted outreach.
    Testing Framework Establishment of recurring A/B test cycles for headlines and bidding models.
    Phase 04 Months 2-3

    Continuous Expansion

    Advanced Targeting Utilization of Custom Intent audiences and placement refinements for growth marketing.
    Attribution Refinement Transitioning to Data-Driven Attribution to better understand the full customer journey.
    Expanded Research Mining competitor data and search trends for new market opportunities.
    Seasonal Prep Pre-emptive strategy shifts to capitalize on upcoming industry trends or promotions.
    Phase 05 Long-Term

    Sustainable Excellence

    Quarterly Re-Audits Scheduled reviews to catch “account drift” and ensure compliance with new TimeZ Marketing standards.
    Competitive Monitoring Continuous tracking of auction dynamics to protect your top-of-page impression share.
    Platform Adaptation Continual evaluation of emerging Google Ads agency features and automated bidding technologies.

    How My Google Ads Audit Works

    01

    Initial Discovery and Access

    Days 1-2

    We begin by gathering critical business intelligence to ensure our growth marketing agency audit is aligned with your commercial objectives.

    Information Gathering
    • Google Ads view permissions
    • Google Analytics access
    • Target customer profiles
    • KPIs (ROAS, CAC, Leads)
    • Business seasonality
    • Previous pain points
    Secure Access Setup

    You provide your Customer ID, and we send a request from our Manager Account (MCC). This allows for a read-only review; our agency cannot modify your campaigns without explicit permission.

    02

    Comprehensive Account Audit

    Days 3-7

    This is a manual expert analysis conducting 100+ diagnostic checks. We identify the strategic gaps that automated Google Ads agency software misses.

    Expert Analysis Areas
    • 90-day performance data
    • Search term reports
    • Auction Insights
    • Quality Score distribution
    • Conversion tracking accuracy
    • Landing page experience
    • Budget pacing efficiency
    • Audience performance
    Documentation: Findings are documented with screenshots and estimated impact, creating a transparent roadmap for TimeZ Marketing implementation.
    03

    Audit Report Delivery

    Days 8-10

    You receive a comprehensive written report (20-40 pages) detailing the demand generation agency opportunities within your account.

    Executive Summary Highlights
    • Account health grade (A-F)
    • Top 3-5 critical issues
    • Waste recovery opportunity
    • Projected ROI improvement
    04

    Results Review Meeting

    Days 11-14

    A 90-minute virtual deep-dive where we walk through the findings to ensure total clarity on your PPC management agency path forward.

    Zero Pressure: You decide the next steps—implement the findings in-house, use your current provider, or engage TimeZ Marketing for hands-on management.

    Note: The audit delivers value regardless of whether we continue working together. Our agency goal is to provide total transparency into your ad spend efficiency.

    Integration With Ongoing PPC Management

    Many clients start with an audit, see the opportunity, and then engage for ongoing management.

    Audit-to-Management Workflow

    Many clients start with an audit, identify the scalability opportunities, and then engage TimeZ Marketing for ongoing agency support. If you choose our PPC management agency services after the audit, we follow a rigorous transition plan:

    • 1 Systematic and immediate implementation of all audit recommendations.
    • 2 Establishment of performance baselines and granular growth marketing KPI tracking.
    • 3 Continuous optimization cadence including weekly strategy adjustments.
    • 4 Transparent, real-time reporting via custom GA4 and BigQuery dashboards.
    • 5 Quarterly re-audits to ensure no technical “drift” or budget waste emerges.
    PPC Management

    Transparent Pricing

    12-20%

    Of monthly ad spend for full-service agency management, or fixed monthly retainers for accounts with consistent spend levels.

    The Value Credit: Audit fees are typically credited toward your first month of ongoing management when you partner with the TimeZ Marketing Google Ads agency team.

    Common Google Ads Mistakes We Uncover

    Top 4 Profit-Killers Uncovered in Audits

    1. The “Search Partner” Trap

    Google often defaults campaigns to include the Search Partner Network. While sometimes effective, we frequently find high spend with zero conversions coming from low-quality external sites.

    2. Broad Match Overload

    Without a robust negative keyword list, Broad Match keywords can siphon budget into irrelevant queries. Our agency identifies where “Smart” bidding is actually being “Lazy” bidding.

    3. Broken Attribution Loops

    If your Google Analytics isn’t communicating correctly with Ads, Google’s AI optimizes for the wrong data. We fix the feedback loop.

    4. Poor Message Match

    Sending high-intent traffic to a generic homepage is a leading cause of low ROAS. We audit the landing page experience to ensure it matches the ad’s promise.

    Manual Expert Audit vs. Automated “Free” Graders

    Why Manual Audits Outperform Automated Graders

    Audit FeatureFree Automated GradersTimeZ Marketing Expert Audit
    Setting Verification✔ Basic surface check✔ Strategic verification
    Business Profit Logic✖ No context✔ Aligned with your margins
    Lead Quality Analysis✖ Identifies quantity only✔ Filters junk vs. high-value
    Custom Roadmap✖ Generic PDF export✔ Actionable 1:1 strategy

    Next Steps: Get Your Google Ads Account Audited

    20-40% Growth Potential Hiding in Plain Sight

    Next Steps: Get Your Google Ads Account Audited

    Whether your campaigns are generating strong returns or barely breaking even, an audit from our agency reveals exactly where optimization opportunities exist.

    Irrelevant keywords, broken tracking, and structural inefficiencies compound daily, wasting budget that could be driving aggressive growth. Partnering with a professional Google Ads agency ensures your data is accurate and your spend is optimized for performance.

    Investment Recovery Timeline

    Day 1: Immediate Waste Elimination

    Aggressive negative keyword application and pausing low-performing elements to stop budget bleed instantly.

    Week 1: Quick Optimizations

    Bidding adjustments, ad copy refinements, and asset extension updates to boost Quality Score and landing page relevance.

    Month 1: Strategic Improvements

    Full account restructuring, audience segment deployment, and GA4 attribution modeling updates.

    Ongoing: Compounding Gains

    Continuous PPC management agency cadence ensuring performance maintains a high-growth trajectory.

    The audit fee is typically recovered within the first month through waste reduction alone—making every subsequent month pure incremental gain with TimeZ Marketing.

    Reviews

    Overall Client Satisfaction: 5/5 based on 3 verified Google Ads account audit reviews.
    Immediate Cost Savings & Quality Score Gains
    ★★★★★
    The Google Ads account audit uncovered inefficiencies we had overlooked for years. Wasted spend, weak keyword intent alignment, and broken conversion tracking were clearly identified. After implementation, CPA dropped by 38%.
    — Ryan M., B2B SaaS Marketing Lead
    The Most Detailed Google Ads Audit We’ve Seen
    ★★★★★
    This was the most thorough Google Ads audit we’ve ever received. From bidding strategy to search term leakage, every issue was documented with prioritized fixes. The audit paid for itself within the first month.
    — Amanda T., eCommerce Director
    Clear Roadmap for Scalable Growth
    ★★★★★
    The audit delivered clarity on campaign structure, match types, conversion tracking, and ROAS trends. The result was cleaner data, stronger intent capture, and scalable Google Ads growth.
    — Kevin D., Growth Marketing Manager

    FAQs

    How long does a Google Ads audit take?

    Standard audits take 10-14 business days from access to final report delivery. This includes initial review (3-5 days), comprehensive analysis (3-5 days), report writing (2-3 days), and scheduling the results review meeting.

    Advanced audits analyzing multiple accounts or complex international campaigns take 14-21 business days. Enterprise audits requiring stakeholder coordination may extend to 21-30 business days.

    Rush audits available for urgent situations (7-day delivery) at +50% fee.

    What access do you need to my Google Ads account?

    Our agency needs “Standard” (read-only) access through your Google Ads Manager Account (MCC) invitation. This allows us to:

    • Review campaign settings and performance data
    • Analyze search terms, keywords, and ad copy
    • Examine bidding strategies and budget allocation
    • Access Auction Insights and Quality Scores

    We cannot make changes with read-only access; you maintain complete control. If you proceed with implementation, we would request “Admin” access to execute recommendations—but this comes only after you approve specific changes.

    For comprehensive audits, we also request Google Analytics access (view permissions) to validate conversion tracking accuracy and attribution.

    Will you share my audit findings with competitors?

    Absolutely not. All audit findings, performance data, and strategic recommendations are confidential and covered under non-disclosure. TimeZ Marketing works with businesses across industries but never shares specific data or strategies with others.

    Your audit report is yours to keep and use as you wish, regardless of whether we work together beyond the audit phase.

    How much can I expect to save from audit recommendations?

    Results vary by account health, but typical outcomes include:

    • 20-40% reduction in wasted spend (average: $2,500-$8,000 monthly savings on $10,000-$30,000 spend)
    • 2-3x ROAS improvement through bidding optimization and conversion tracking fixes
    • 15-25% CPC reduction via Quality Score improvements
    • 30-50% increase in conversion volume from better targeting and ad copy

    Conservative estimate: 15-20% overall efficiency improvement. On a $15,000/month account, that’s $2,250-$3,000 monthly benefit, or $27,000-$36,000 annually.

    Higher waste accounts (never audited, no negative keywords, broken tracking) can see 50%+ improvements.

    What if the audit finds my account is already well-optimized?

    This happens occasionally with accounts recently managed by skilled professionals. In these cases, the audit still provides value:

    • Third-party validation: Confirms current strategy is sound (valuable for stakeholder confidence)
    • Identifies emerging opportunities: Even excellent accounts have 10-15% optimization potential
    • Competitive benchmarking: Shows how you compare to industry standards
    • Future roadmap: Highlights advanced strategies worth testing as budget scales

    If the audit truly finds minimal opportunity (rare), we are transparent. Some clients still proceed with quarterly audits for ongoing monitoring.

    Money-back guarantee: If we cannot identify at least 10% improvement opportunity on accounts spending $5,000+/month, full refund—no questions asked. (In 200+ audits, we have issued zero refunds.)

    Can I implement the recommendations myself?

    Yes. The audit report includes detailed, actionable instructions enabling in-house implementation. You are not obligated to hire our agency for ongoing management.

    Many clients implement quick wins themselves (negative keywords, budget reallocation) and engage us for complex technical work (campaign restructuring, Smart Bidding configuration, conversion tracking fixes).

    Do audits include competitor analysis?

    Yes. Auction Insights analysis reveals:

    • Who you are competing against for your keywords
    • Competitor impression share and positioning
    • Where competitors outrank you (and why)
    • Opportunities where competition is weaker

    We do not audit competitor accounts (unethical and impossible without access), but we analyze competitive dynamics impacting your performance.

    How often should I get my Google Ads account audited?

    Quarterly audits are ideal for maintaining account health and adapting to:

    • Google’s algorithm updates (happening constantly)
    • Competitive landscape shifts
    • Seasonal performance changes
    • Budget scaling opportunities
    • New feature rollouts

    At minimum, annual audits catch drift before it becomes expensive. Accounts experiencing significant changes (budget increases, new products, leadership transitions) benefit from immediate audits.

    What’s the difference between an audit and ongoing management?

    Audit: One-time diagnostic evaluation identifying problems and opportunities, delivered as a comprehensive report with prioritized recommendations. You decide how to implement findings.

    Ongoing Management: Continuous optimization including hands-on execution of changes, weekly performance monitoring, monthly strategy adjustments, A/B testing, reporting, and proactive improvement initiatives. Includes all audit benefits plus continuous execution.

    Many clients start with audits to understand opportunity, then transition to management for implementation and ongoing optimization.

    Can you audit accounts managed by other agencies?

    Yes. Agency-managed accounts benefit significantly from third-party audits. Common findings:

    • Agencies optimizing for vanity metrics instead of business outcomes
    • Over-spending on services not delivering ROI
    • Conflict-of-interest billing (percentage of spend incentivizes higher spend)
    • Missed optimizations due to bandwidth or expertise gaps

    Audit provides objective assessment of agency performance and whether you are getting value from the relationship.

    What happens if conversion tracking is completely broken?

    Broken tracking is the most critical finding because all optimization depends on accurate data. If discovered:

    • Immediate notification: We flag this during initial review (days 1-2)
    • Diagnosis: Identify exactly what’s broken (duplicate tags, wrong implementation, missing events)
    • Fix-first approach: Recommend pausing campaigns or implementing tracking fixes before other optimizations
    • Implementation support: For clients needing analytics services expertise, we coordinate with Google Analytics specialists for comprehensive tracking resolution

    Most tracking fixes can be implemented within 3-5 days. All other optimization waits until tracking is accurate.

    Do you guarantee performance improvements?

    We guarantee finding significant optimization opportunities (minimum 10% improvement potential on $5,000+/month accounts, or full refund).

    We cannot guarantee specific ROAS or conversion improvements post-implementation because results depend on:

    • Implementation execution quality
    • Market conditions and seasonality
    • Product/service competitiveness
    • Landing page and offer quality
    • Budget available for recommended changes

    However, properly implemented audit recommendations historically deliver 20-40% efficiency improvements across 90% of accounts. We provide conservative performance projections based on your specific data.

    What tools do you use for the audit?

    The audit is primarily manual expert analysis using:

    • Google Ads native interface (campaign data, reports, recommendations)
    • Google Ads Editor (bulk analysis of account structure)
    • Search Terms Report analysis (keyword performance)
    • Auction Insights (competitive positioning)
    • Google Analytics (conversion tracking validation, attribution)
    • Google Tag Assistant (tracking implementation verification)
    • PageSpeed Insights (landing page speed analysis)

    TimeZ Marketing also uses proprietary checklists and frameworks developed over 200+ account audits ensuring comprehensive coverage. No ‘automated audit’ software—human expertise identifying nuances algorithms miss.

    What if I’m considering switching to a different platform?

    The audit can include cross-platform strategy assessment, evaluating whether Google Ads is the optimal channel for your goals or if budget should diversify.

    For businesses already using multiple platforms, we focus specifically on Google Ads but can coordinate with specialists managing other channels ensuring cohesive strategy across paid social advertising and other paid media.