San Jose, CA / Full time / On-site
Job Description:
Our performance marketing team is seeking a highly analytical and experienced Google Ads Specialist / Consultant to architect, manage, and scale high-impact PPC campaigns. The ideal candidate is a data-first strategist with a proven track record of maximizing ROAS and driving scalable conversions across the entire Google ecosystem. You will lead everything from initial audit and strategy development to advanced script-based optimization and executive reporting.
Key Responsibilities:
- Full-Funnel Management: Develop and manage comprehensive Google Ads strategies across Search, Display, Shopping (Merchant Center), YouTube Video, and Performance Max (PMax).
- Strategic Research: Conduct exhaustive keyword research, competitive intelligence (using tools like SEMrush/SpyFu), and advanced audience segmentation.
- Performance Optimization: Execute daily bid management (including automated bidding strategies), budget pacing, and negative keyword sculpting.
- Creative Testing: Lead A/B and Multivariate testing for ad copy, extensions, and landing pages to lift CTR and Conversion Rates.
- Technical Tracking: Partner with developers to ensure 100% accuracy in Conversion Tracking, GA4 Event Mapping, and Enhanced Conversions.
- Data Analysis: Monitor and move the needle on critical KPIs: CPA, ROAS, Quality Score, and Impression Share.
- Reporting: Translate complex data into actionable growth “playbooks” for stakeholders during weekly/monthly syncs.
Technical Stack and Requirements:
- Certifications: Active Google Ads Certifications (Search, Measurement, Video, Shopping) are required.
- Platforms: Expert-level mastery of Google Ads Editor, Google Merchant Center, and Microsoft Advertising (Bing).
- Analytics: Advanced proficiency in GA4 (Google Analytics 4), Google Tag Manager (GTM), and Looker Studio for automated reporting.
- Experience: 3–5+ years of hands-on experience managing monthly spends exceeding $50k.
- Education: Bachelor’s degree in MIS, Marketing, or Business, or equivalent technical experience.
Qualifications:
- Deep understanding of Attribution Models (Data-Driven vs. Last Click) and the impact of privacy changes (iOS14+).
- Experience with Scripts or third-party optimization tools (Optmyzr, Adalysis) is a plus.
- Strong mastery of Excel/Google Sheets (Pivot Tables, VLOOKUPs, Data Visualization).
- Ability to work on-site in San Jose and collaborate in a high-speed agency environment.
What We Offer:
- A competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Generous paid time off and a flexible work schedule.
- Opportunities for professional development, including funding for certifications and industry conferences.
- A collaborative and supportive work environment with a focus on innovation.