Microsoft Ads Success with Expert Bing Ads Agency
Are your digital marketing campaigns truly maximizing ROI? While Google Ads dominates most discussions, the Microsoft Advertising platform—which includes Bing Ads, Yahoo, and AOL search partners—offers a powerful, often overlooked opportunity to reach high-intent audiences at a lower cost-per-click (CPC). As a performance-driven Bing Ads agency, we turn ad spend into measurable growth using precision targeting, data insights, and optimized campaign structures that drive superior Return on Ad Spend (ROAS).
Many brands underestimate the reach of Bing Ads, leaving valuable search traffic untapped. Our Microsoft Ads–certified team helps you capture that competitive edge through smarter targeting, message refinement, and continual A/B testing—creating lasting visibility and conversion advantages that outperform competitors.
Partnering for Measurable Growth
Success on Microsoft Advertising requires more than basic keywords—it demands strategic insight into audience behavior and search intent. Our team refines campaigns using demographic, device, and behavioral data to ensure your ads reach decision-makers at the moment they’re ready to act—across Bing, Yahoo, MSN, and Edge.
We’ve helped B2B and eCommerce clients increase conversions through optimized landing pages, improved ad relevance, and streamlined campaign architecture. See how our data-driven paid media management and PPC optimization solutions can elevate your Bing Ads performance.
Your Advantage Starts with Microsoft Advertising
With Microsoft Advertising, visibility means more than impressions—it’s access to a high-value audience of professionals and decision-makers. When managed by a dedicated Bing Ads agency, your campaigns achieve higher efficiency, stronger clickthrough rates, and lower costs through expert bidding strategies and ad extensions.
Unlock Untapped Search Traffic with Bing Ads and Microsoft Advertising
While Google Ads dominates most digital marketing conversations, Microsoft Advertising—which powers Bing, Yahoo, MSN, AOL, and DuckDuckGo—offers a powerful, often overlooked opportunity to reach 140+ million unique monthly searchers at significantly lower costs.
TimeZ Marketing’s Bing Ads agency helps businesses capture this competitive advantage through expert campaign management, advanced targeting strategies, and continuous optimization. Our team brings 16+ years of PPC management experience to maximize your Microsoft Advertising investment.
20-30% Lower CPCs
Achieve significantly lower cost-per-click compared to Google Ads while reaching high-intent audiences.
LinkedIn Targeting
Exclusive B2B targeting by job title, company, and industry through Microsoft’s LinkedIn integration.
Premium Audience
Reach older, more affluent, educated decision-makers with higher purchasing power.
Less Competition
Capture 36% of desktop search traffic with fewer advertisers competing for ad positions.
Our search engine marketing expertise extends across both Google and Microsoft platforms, ensuring you maximize visibility and ROI across the entire search landscape. We integrate Bing Ads with SEO strategies, paid social campaigns, and conversion optimization for comprehensive growth.
Comprehensive Bing Ads Management Services
As a leading Bing Ads consultant, my holistic approach covers every critical facet of your Microsoft Advertising campaigns, guaranteeing maximum efficiency and measurable results.
Strategic Campaign Development & Setup
Our team crafts data-driven campaigns aligned with your revenue objectives, leveraging Microsoft Ads best practices and platform innovations for maximum performance.
View what’s included
What’s Included:
- Comprehensive account structure design
- Campaign architecture optimized for Quality Score
- Budget allocation strategies
- Microsoft Audience Network integration
- Conversion tracking via UET tags
- Integration with Google Analytics 4
Properly structured campaigns from day one ensure lower CPCs and higher ad positions through improved relevance scores.
Advanced Keyword Research & Strategy
We identify high-intent, commercially viable keywords specific to the Microsoft Search Network, including unique opportunities not available on Google.
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Research Process:
- Microsoft Keyword Planner analysis
- Competitor keyword gap analysis
- Long-tail keyword discovery
- Negative keyword framework development
- Search query intent mapping
- Seasonal trend identification
Our SEO and SEM integration ensures keyword synergy across paid and organic channels.
Target high-converting keywords with less competition and lower CPCs than Google Ads.
Compelling Ad Copy & Extensions
Our copywriters develop persuasive ad messaging enhanced with strategic extensions to improve visibility, click-through rates, and conversions.
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Ad Creation Services:
- Responsive Search Ads (RSA) development
- Expanded Text Ads optimization
- Sitelink extension strategy
- Callout and structured snippets
- Call and location extensions
- A/B testing and optimization
We align ad messaging with landing page optimization for consistent user experience and improved Quality Scores.
Strategic extensions improve visibility, click-through rates, and conversions while maximizing Quality Scores.
Smart Bidding & Budget Management
TimeZ Marketing implements intelligent bidding strategies to maximize conversions within your budget parameters. We continuously monitor and adjust bids based on performance data.
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Bidding Strategies:
- Target CPA: Automated bidding for lead generation goals
- Target ROAS: Revenue-focused optimization for e-commerce
- Enhanced CPC: Manual control with automated adjustments
- Maximize Conversions: Volume-focused bidding
- Manual CPC: Precise control for testing
Intelligent budget allocation across campaigns, ad groups, and time periods maximizes ROI while controlling costs.
Bing Shopping Ads Management
For e-commerce businesses, our agency manages Microsoft Shopping campaigns that consistently deliver lower CPCs and higher ROAS compared to Google Shopping.
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Shopping Services:
- Microsoft Merchant Center setup & optimization
- Product feed enrichment (titles, descriptions, images)
- Campaign segmentation by category, brand, margin
- Smart Shopping campaign management
- Seasonal promotion strategies
- Performance tracking and attribution
Learn more about our e-commerce advertising expertise across platforms.
Tap into desktop shopping traffic with 20-30% lower CPCs and access buyers with higher average order values.
LinkedIn Profile Targeting for B2B
TimeZ Marketing leverages Microsoft Advertising’s exclusive LinkedIn profile targeting to help B2B clients reach decision-makers with unparalleled precision.
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B2B Targeting Options:
- Job Title & Function: Target CEOs, CMOs, VPs, managers
- Company: Reach specific organizations or company sizes
- Industry: Focus on 145+ industry verticals
- Seniority Level: C-suite, VP-level, mid-management
- Skills & Interests: Professional competencies
Combine with our LinkedIn Ads services and account-based marketing strategies for comprehensive B2B lead generation.
Clients using LinkedIn targeting report 16% higher CTRs and 64% better conversion rates compared to standard demographic targeting.
Bing Maps & Local Advertising
For brick-and-mortar businesses, our agency optimizes Bing Places listings and implements location-targeted campaigns to drive foot traffic, phone calls, and local conversions.
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Local Services:
- Bing Places for Business optimization
- NAP (Name, Address, Phone) consistency
- Review generation and management
- Bing Maps Ads setup and targeting
- Location extension optimization
- “Near me” search optimization
Integrate with our local SEO services and Google Business Profile optimization for complete local search dominance.
Appear prominently when local customers search for your services, driving in-store visits and local revenue.
Conversion Tracking & Performance Analytics
We implement comprehensive UET (Universal Event Tracking) and integrate with Google Analytics to measure every conversion and optimize for ROI.
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Tracking Setup:
- Universal Event Tracking (UET) tag implementation
- Goal and conversion tracking
- Enhanced conversion tracking
- Google Analytics 4 integration
- CRM and marketing automation connections
- Custom event tracking
Reporting Deliverables:
- Weekly performance dashboards
- Monthly detailed reports with insights
- Quarterly business reviews
- Real-time campaign access
- Custom reporting as needed
Make data-driven decisions with complete visibility into campaign performance and ROI. Our analytics implementation ensures data accuracy across all platforms.
Microsoft Audience Network Campaigns
Extend your reach beyond search with display campaigns across Microsoft’s premium properties including Outlook, MSN, Microsoft Edge, and partner sites.
View audience network features
Audience Network Features:
- Native and display ad formats
- Demographic and behavioral targeting
- Custom audience creation
- Remarketing campaigns
- Lookalike audience expansion
- Cross-device targeting
Combine with paid social advertising for comprehensive display coverage.
Visual ads nurture leads throughout their buying journey across Microsoft’s high-traffic premium properties.
Ongoing Campaign Optimization
Microsoft Advertising performance requires continuous monitoring and refinement. Our team actively manages campaigns daily to maximize efficiency and results.
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Optimization Activities:
- Daily bid adjustments based on performance
- Search query mining and negative keyword additions
- Ad copy testing and iteration
- Landing page performance analysis
- Quality Score improvements
- Audience refinement and expansion
- Budget reallocation to top performers
- Seasonal strategy adjustments
Our performance marketing approach ensures continuous improvement and maximum ROI.
Which Businesses Benefit Most from Bing Ads?
While Microsoft Advertising works for virtually any business, certain industries and business models see exceptional results due to Bing’s unique audience demographics and competitive landscape.
B2B and SaaS Companies
Leverage LinkedIn targeting to reach decision-makers and generate qualified enterprise leads through Microsoft’s professional network integration. Target by job title, company size, industry, and seniority.
Key Advantages:
LinkedIn profile targeting (unavailable on Google)
Access to C-suite and VP-level decision-makers
Lower cost per qualified lead
Desktop-focused professionals
Related Services: Demand Generation | Account-Based Marketing | LinkedIn Ads
Local Service Businesses
Dominate local “near me” searches through Bing Places optimization, location-targeted campaigns, and Maps advertising.
Key Advantages:
Less competition in local search
Lower cost per phone call/visit
Desktop users seeking local services
Bing Places integration
Related Services: Local SEO | Google Business Profile Optimization | Google Maps Advertising
Healthcare and Medical Practices
Connect with health-conscious searchers and capture local patient acquisition opportunities with HIPAA-compliant campaign management.
Key Advantages:
Older demographic more likely to need healthcare
Local search dominance opportunities
Lower competition for medical keywords
Desktop research for medical decisions
Related Services: Local SEO | Profile Optimization
Real Estate and Property
Generate buyer and seller leads for residential and commercial real estate through location-targeted campaigns and demographic filtering.
Key Advantages:
Affluent homeowners and buyers
Desktop users researching property
Location targeting precision
Lower cost per qualified lead
Related Services: Local SEO | PPC Management
E-commerce and Retail Brands
Capture high-intent shoppers with Bing Shopping Ads at 20–30% lower CPCs while accessing desktop users with higher AOVs and conversion rates.
Key Advantages:
Lower competition in Shopping Ads
Higher AOV from desktop shoppers
Better ROAS for niche products
Older, more affluent buyers
Related Services: E-commerce Advertising | Conversion Rate Optimization
Financial Services and Insurance
Reach affluent audiences for high-value financial products including insurance, wealth management, retirement planning, and investment services.
Key Advantages:
Older demographic (35–64) with higher income
Desktop users researching financial decisions
Lower CPCs for competitive keywords
Higher trust in Microsoft ecosystem
Related Services: PPC Management | Landing Page Optimization
Education and Training
Promote degree programs, online courses, certifications, and training services to motivated adult learners searching on Bing.
Key Advantages:
Professional audience seeking career advancement
Lower cost per enrollment
LinkedIn targeting for professional courses
Desktop research for education decisions
Related Services: Lead Generation | Marketing Automation
Legal Services
Acquire high-value clients for law firms specializing in personal injury, family law, business law, and estate planning through targeted search campaigns.
Key Advantages:
Lower CPCs for competitive legal keywords
Desktop users researching legal services
Older demographic needing legal help
Geographic targeting capabilities
Related Services: Local SEO | Conversion Optimization
Not Sure If Bing Ads Are Right for Your Business?
Schedule a free consultation with our team to discuss your goals and explore whether Microsoft Advertising can drive ROI for your specific situation.Get Free Strategy Session
Sell More Products with Bing Shopping Ads—Lower CPC, Higher ROAS
If you’re running an e-commerce store and not leveraging Bing Shopping Ads, you’re missing out on a cost-effective traffic source. Microsoft Shopping campaigns often deliver lower Cost-Per-Click and better Return on Ad Spend (ROAS) compared to Google Shopping—especially for niche products or older demographics. With the Microsoft Audience Network and Bing Search powering millions of shopping queries, now’s the time to tap into this high-intent audience.
Bing Shopping Services I Offer:
- Microsoft Merchant Center Setup
Connect your product catalog seamlessly with Microsoft Ads. - Product Feed Optimization
Clean, structured, and keyword-optimized data feeds to improve product visibility. - Campaign Structuring & Segmentation
Set up logical ad groups by product category, brand, or custom labels for greater control. - Smart Bidding Strategy Implementation
Use Target ROAS, Maximize Conversions, or manual bidding based on your goals and margin.
Benefits for e-commerce Clients:
- Boost Product Visibility across Bing, Yahoo, and partner networks
- Drive Qualified Traffic from high-intent shoppers ready to purchase
- Maximize Sales Revenue at a lower ad cost than competing platforms
- Better Audience Reach on desktop and Bing’s syndication partners
Supercharge Your Online Sales with Bing Shopping Campaigns
If you’re an e-commerce retailer looking to lower your ad costs while increasing sales, Bing Shopping Ads are your hidden advantage. These visually compelling ads appear directly in Bing search results, targeting shoppers with clear buying intent. With less competition than Google Shopping and access to high-value desktop traffic, Microsoft Advertising often delivers a higher Return on Ad Spend (ROAS).
As a Bing Shopping Ads expert, TimeZ Marketing provides end-to-end campaign management—from setting up your Microsoft Merchant Center to optimizing your product feed and structuring campaigns for scale. Using smart bidding strategies and detailed audience insights, I ensure your products gain maximum visibility and drive consistent revenue growth.
Bing Shopping Ads Services:
- Product feed creation & optimization
- Microsoft Merchant Center account setup
- Logical campaign structuring by product type or brand
- Bidding strategy aligned with ROAS goals
- Ongoing performance optimization
Benefits for E-commerce Brands:
- Lower CPCs compared to Google Shopping
- Higher ROAS and improved ad efficiency
- Increased visibility for product listings
- More qualified traffic that converts into sales
What is LinkedIn Profile Targeting in Microsoft Ads?
As a Bing Ads Consultant, leveraging Microsoft’s unique LinkedIn integration provides unparalleled B2B targeting options. LinkedIn Profile Targeting enables advertisers to reach decision-makers based on professional attributes such as company, industry, job function, and seniority, delivering highly relevant ads to business influencers and executives likely to convert.
Reach Precision with Exclusive Professional Segmentation
This exclusive Microsoft Advertising capability offers access to over 80,000 companies, 145 industries, and 26 job functions for refined audience segmentation. Advertisers utilizing LinkedIn targeting within Bing Ads report up to 16% higher click-through rates and 64% better conversion rates compared to traditional targeting methods.
How to Implement LinkedIn Targeting in Bing Ads Campaigns
Bing Ads supports LinkedIn targeting across Search, Audience, Shopping, and Performance Max campaigns. This integration allows you to combine LinkedIn profile data with other audience signals for more impactful campaigns. Activating LinkedIn Profile Targeting reduces wasted spent and helps drive qualified leads at scale.
Tools and Technology Stack – Bing Ads Management
Efficient campaign management as your Bing Ads Consultant requires robust tools and transparent reporting. Key technologies and platforms I use include:
- Bing Ads Editor: Enables bulk management and campaign optimization for large accounts by allowing offline edits and streamlined campaign updates.
- Microsoft Audience Network: Extends your reach beyond search across premium properties like Outlook, MSN, Yahoo, AOL, and Edge for cross-channel advertising.
- LinkedIn Ads Integration: Provides precise B2B targeting and lead generation by leveraging Microsoft’s LinkedIn profile data within your Bing Ads campaigns.
- Bing Webmaster Tools: Offers essential insights into your website’s indexing status, crawl issues, and keyword rankings to improve Bing search visibility and site health.
- Conversion Tracking Tools: Utilizes Microsoft’s Universal Event Tracking (UET) tags alongside Google Analytics for comprehensive tracking of goals and conversions.
Reach Decision-Makers with Microsoft Advertising’s B2B Capabilities
Microsoft Advertising is more than a search platform—it’s a powerful B2B growth engine. By tapping into Microsoft’s exclusive LinkedIn profile targeting, I can help your business reach professionals by job title, industry, and company—a major advantage for B2B lead generation.
Additionally, I manage campaigns across the Microsoft Audience Network, placing your ads on premium properties like Outlook, MSN, and Edge. These visual display ads expand your reach beyond search, nurturing leads throughout their buying journey.
Microsoft B2B Advertising Services:
- LinkedIn profile targeting via Microsoft Ads
- Microsoft Audience Network display campaigns
- High-intent keyword targeting for B2B queries
- Funnel-specific campaign strategy (TOFU, MOFU, BOFU)
- Lead tracking and attribution setup
Benefits for B2B Companies:
- Target decision-makers based on professional data
- Full-funnel coverage from awareness to conversion
- Expand brand visibility on high-traffic Microsoft platforms
- Higher-quality B2B leads with better intent signals
Bing Ads vs Google Ads: Strategic and Detailed Comparison
Most advertisers focus heavily on Google Ads Consultant services because of Google’s dominant market share, but overlooking Bing Ads Consultant expertise could mean missing valuable opportunities. Bing Ads (Microsoft Advertising) often delivers lower cost-per-clicks (CPCs), higher ad placement visibility, and access to an audience that is older, more affluent, and desktop-focused—ideal for luxury brands, financial services, B2B campaigns, and e-commerce with higher average order values (AOVs).
Instead of choosing one platform over the other, a blended paid media strategy can maximize reach, reduce costs, and improve ROI. As both a Bing Ads Consultant and a Google Ads Consultant, I help businesses analyze performance data across platforms and strategically allocate budgets for the best balance of traffic, conversions, and efficiency.
| Feature / Metric | Bing Ads (Microsoft Advertising) | Google Ads |
|---|---|---|
| Average CPC | Lower CPC — typically 20–30% less, helping stretch ad budgets further | Higher CPC due to intense competition |
| Audience Demographics | Older, more affluent, desktop-focused, tech-savvy users | Larger, younger, and more diverse demographic mix |
| Search Market Share (U.S.) | ~36% of desktop search traffic (140+ million unique users) | ~64% of desktop traffic; dominates on mobile |
| B2B Targeting | Exclusive LinkedIn Ads integration for job title, company, and industry targeting | Limited direct B2B targeting options |
| Competition Level | Less saturated with fewer advertisers, often higher ad visibility | Highly competitive and saturated market |
| Cross-Platform Reach | Microsoft ecosystem advantage: Outlook, MSN, Yahoo, AOL, and Edge | Google Display Network and YouTube Ads |
| Ad Placement Visibility | Higher visibility opportunities due to reduced competition | Visibility varies based on competitive bidding |
| Shopping Ads | Bing Shopping Ads with lower CPC, higher ROAS, and strong performance for niche products | Google Shopping dominant but often higher CPCs |
| Cross-Platform Budget Optimization | Easier to diversify budgets across Microsoft ecosystem for max ROI | Larger scale but often requires higher spend to compete effectively |
| Best Use Cases | B2B lead generation, e-commerce with higher AOV, local businesses | High-volume campaigns, mobile-first strategies, broad reach |
Bing Ads Management Pricing
Transparent, performance-based pricing that scales with your growth. No hidden fees, no surprises—just results-driven Microsoft Advertising management that maximizes ROI.
Small businesses testing Microsoft Advertising and local service providers
- Microsoft Search Ads campaign management
- Bing Places for Business optimization
- Monthly performance reporting and insights
- UET conversion tracking setup
- Keyword research and competitor analysis
- Monthly strategy consultation call
E-commerce brands and B2B companies scaling Microsoft Advertising
- Multi-channel campaigns (Search, Shopping, Audience Network)
- LinkedIn profile targeting integration
- Bi-weekly optimization and strategy calls
- Advanced audience targeting and remarketing
- A/B testing of ads and landing pages
- Bing Shopping Ads feed optimization
- Quarterly business review presentations
- Priority email and phone support
Large brands, franchises, and multi-location businesses
- Full-service Microsoft Advertising management
- Dedicated account team with priority support
- Custom reporting dashboards and analytics
- Strategic planning sessions and market research
- Advanced attribution modeling and forecasting
- Multi-platform integration (Google + Bing + Social)
- Dedicated Slack channel for real-time communication
- White-label reporting options available
Our Management Fee Structure
Our fee ranges from 10-15% of your monthly ad spend with a minimum 3-month engagement. Your actual advertising budget goes directly to Microsoft—our fee covers strategy, campaign management, optimization, and reporting.
This performance-based model aligns our success with yours. When your Bing Ads campaigns perform better, you grow—and so do we.
What’s Included in Every Package
Comprehensive Microsoft Advertising account audit
Custom campaign strategy aligned with business goals
Ongoing A/B testing of ads, keywords, and targeting
Monthly performance reports with actionable insights
Direct access to your dedicated account manager
UET conversion tracking setup and optimization