Microsoft Ads That
TimeZ Marketing is San Francisco’s top-rated Bing Ads and Microsoft Advertising agency — delivering high-converting PPC campaigns across Microsoft Search, Audience Network, and LinkedIn Profile Targeting to capture buyers your competitors miss on Google.
- Microsoft Search Ads
- Bing Shopping Campaigns
- Microsoft Audience Network
- LinkedIn Profile Targeting
- Bing PPC Bid Management
- Google Ads Import & Sync
- Bing Ads Account Audits
- Microsoft Ads Remarketing
Our Impact on Your Bottom Line
Success with a Certified Bing Ads Agency
Are your digital marketing campaigns truly maximizing ROI? While Google Ads dominates the market, the Microsoft Advertising platform offers a powerful opportunity to reach high-intent audiences at a lower Cost-Per-Click (CPC).
As a performance-driven partner, TimeZ Marketing turns ad spend into growth using precision targeting. Many brands underestimate Bing Ads reach, leaving valuable traffic untapped—we help you capture that competitive edge through expert SEM agency strategies.
Measurable Growth
Success requires insight into consumer behavior. We refine campaigns using demographic data to reach decision-makers ready to act.
PPC Optimization
We’ve helped B2B and ecommerce advertising agency clients increase conversions through improved ad relevance and campaign architecture.
High-Value Visibility
Access an audience of professionals with higher efficiency through expert bidding and landing page optimization.
Expert Bing Ads Agency — Microsoft Advertising Management That Captures High-Intent Search Demand at Lower CPA
Our Bing Ads agency manages Microsoft Advertising campaigns across search, shopping, audience, and LinkedIn profile targeting — delivering qualified leads and revenue from the 34% of search volume Google doesn’t reach, typically at 30–40% lower CPC and higher conversion rates across B2B, finance, legal, and professional services audiences
01Comprehensive Microsoft Advertising Audit
A full-account audit of your Microsoft Advertising account — reviewing campaign and ad group structure, keyword match type distribution, negative keyword coverage, ad copy quality, bid strategy alignment, Quality Score performance, and conversion tracking accuracy — identifying wasted spend, structural inefficiencies, and the prioritised optimisations that will deliver the fastest CPA improvement and ROAS gains.
02Microsoft Ads vs Google Ads Strategy
Developing a coordinated paid search strategy that optimises the budget split between Microsoft Advertising and Google Ads — identifying keywords, audiences, and campaign types where Bing delivers superior ROAS due to lower competition, identifying B2B and professional audiences where Microsoft’s LinkedIn profile data provides a targeting advantage unavailable in Google, and maximising total search impression share at the best blended CPA.
03Keyword Research & Microsoft-Specific Opportunity
Conducting comprehensive keyword research specific to Microsoft Advertising’s search network — identifying the keyword opportunities where Bing’s lower CPC environment delivers the best cost-per-lead, mapping high-commercial-intent query patterns from Bing’s unique user demographic, and expanding your keyword portfolio to capture the B2B and professional searcher segments that over-index on the Microsoft Search Network.
04Google Ads Campaign Import & Optimisation
Importing and intelligently adapting your Google Ads campaigns into Microsoft Advertising — reviewing imported campaign structures for Microsoft-specific differences in match type behaviour, auction dynamics, and Quality Score factors, then optimising bids, budgets, and targeting to reflect the different competitive landscape and user intent patterns of the Bing search audience rather than simply mirroring Google settings.
05Smart Bidding & Automated Bid Strategy
Selecting and configuring the optimal automated bid strategy for each Microsoft Ads campaign — Target CPA, Target ROAS, Maximise Conversions, and Enhanced CPC — seeding Microsoft’s machine learning models with high-quality offline conversion data, configuring bid adjustments for device, location, time of day, and audience segments, and monitoring model performance to ensure automated bidding is genuinely optimising toward your most valuable conversion outcomes.
06Competitive Intelligence & Auction Insights
Using Microsoft Advertising’s Auction Insights data alongside third-party competitive intelligence tools to map your competitive position across target keywords — identifying where competitors are outbidding you on high-value terms, where impression share losses represent recoverable revenue, and where low-competition keyword opportunities allow profitable volume growth without directly competing against entrenched high-spend advertisers.
Why Partner With Our Bing Ads Agency
01Search Campaign Structure & Architecture
Building tightly themed search campaign and ad group structures — organising keywords into single-theme ad groups with closely aligned ad copy, landing pages, and Quality Score signals — ensuring every search query triggers the most relevant ad and landing page combination to maximise click-through rate, conversion rate, and Quality Score across your full Microsoft Advertising search account.
02Keyword Match Type Strategy
Managing keyword match types strategically across broad match, phrase match, and exact match — balancing reach and control, monitoring search term reports weekly to identify the query patterns delivering conversions versus those burning budget on irrelevant searches, and maintaining a rigorous match type hierarchy that gives Microsoft’s smart bidding algorithms sufficient data volume while controlling query relevance.
03Ad Copy Creation & RSA Optimisation
Writing high-performing Responsive Search Ad copy across all campaign themes — testing multiple headline and description combinations, monitoring Microsoft’s ad strength signals, systematically rotating and pausing underperforming assets, and running controlled A/B tests on value propositions, CTAs, and offer presentations to compound CTR and conversion rate improvements over time across every campaign.
04Negative Keyword Management
Building and continuously expanding negative keyword lists at campaign and account level — conducting weekly search term report reviews, identifying irrelevant and low-converting query patterns, adding negatives across all match types, and managing negative keyword conflicts to prevent blocking valuable search volume — reclaiming wasted budget for reallocation to the high-intent queries that actually convert at your target CPA.
05Ad Extensions & Asset Optimisation
Maximising Microsoft Ads real estate and Quality Score through comprehensive ad extension setup — sitelinks, callouts, structured snippets, call extensions, location extensions, image extensions, and price extensions — with regular performance review and asset rotation to ensure every ad impression uses the highest-performing extension combination for each campaign and audience context.
06Quality Score Improvement Program
Systematically improving Quality Score across your Microsoft Advertising account — improving expected CTR through ad copy testing, improving ad relevance through tighter keyword-to-ad alignment, and improving landing page experience through page speed, content relevance, and conversion rate optimisation — reducing CPC across your entire keyword portfolio as Quality Score improvements compound month over month.
Microsoft Search Campaign Benefits
01Microsoft Merchant Centre Setup & Optimisation
Setting up and optimising your Microsoft Merchant Centre — configuring store settings, shipping and tax rules, product feed submission, and feed diagnostic resolution — ensuring your entire product catalogue is correctly ingested, approved, and eligible to serve across Microsoft Shopping placements, with daily feed refresh schedules maintaining product data accuracy and preventing disapproval-related impression losses.
02Product Feed Quality Optimisation
Optimising product feed data quality to maximise Shopping campaign performance — improving product titles with primary keywords and attributes, enhancing product descriptions, ensuring accurate categorisation using Microsoft’s product taxonomy, adding all available GTIN and MPN identifiers, and implementing custom labels for bid segmentation by margin, seasonality, bestseller status, and promotional priority.
03Shopping Campaign Structure & Product Segmentation
Building segmented Shopping campaign and product group structures — separating products by margin, conversion rate, price point, and business priority — enabling differentiated bidding that reflects the actual commercial value of each product category rather than applying uniform bids across a single broad Shopping campaign, substantially improving ROAS across high-value product segments.
04Smart Shopping & Performance Max Campaigns
Deploying and optimising Microsoft’s automated Shopping campaign types — Smart Shopping and Performance Max for Microsoft Advertising — configuring asset groups with high-quality images, headlines, and descriptions, layering first-party audience signals as campaign inputs, and monitoring automated campaign performance against manual Shopping benchmarks to ensure AI optimisation is genuinely delivering superior returns at scale.
05Shopping Bid Management & Seasonality
Managing Shopping bids across product groups with a combination of automated target ROAS bidding and manual portfolio strategies — applying seasonal bid adjustments ahead of key trading periods, increasing bids on high-margin products during peak demand windows, and using Microsoft’s campaign bid simulator to model the revenue and ROAS impact of budget changes before committing additional spend.
06Competitive Shopping Intelligence
Monitoring Microsoft Shopping competitive performance using Auction Insights data — tracking impression share, overlap rate, and outranking share relative to competing retailers — identifying product categories where competitors are consistently outranking your listings, where bid increases are justified by commercial margin, and where product feed improvements would deliver more competitive Shopping placements without requiring higher bids.
Microsoft Shopping Campaign Benefits
01In-Market & Custom Audience Targeting
Leveraging Microsoft Advertising’s in-market audience segments — built from Bing search behaviour, LinkedIn activity, and Microsoft product usage data — to target users who are actively researching products and services in your category, reaching buyers at peak purchase intent moments on the Audience Network and layering additional audience signals onto search campaigns to improve bid efficiency.
02Website Visitor Retargeting (UET)
Setting up Microsoft’s Universal Event Tracking (UET) tag across your website to build website visitor audiences segmented by pages visited, products viewed, and conversion actions completed — then deploying targeted retargeting campaigns on the Audience Network that serve relevant ad creative to warm visitors who have demonstrated product interest but have not yet converted, at significantly lower CPAs than prospecting campaigns.
03Customer Match Audience Upload
Uploading first-party CRM and customer email data to Microsoft Advertising’s Customer Match — creating matched audiences of existing customers for exclusion from prospecting campaigns, lookalike expansion to reach new buyers with similar profiles, and targeted upsell and cross-sell campaigns that serve relevant offers to your existing customer base across Microsoft’s search and display inventory.
04Dynamic Remarketing for E-commerce
Implementing Microsoft Advertising dynamic remarketing campaigns for e-commerce advertisers — serving personalised product ads to visitors who viewed specific products or abandoned their shopping cart, pulling real-time pricing and image data directly from your Microsoft Merchant Centre feed — delivering highly relevant, personalised ad experiences that recover lost purchase intent at efficient CPA levels.
05Native Ad Creative & Audience Network Formats
Creating high-performing native ad creative for Microsoft Audience Network placements — responsive image ads, text ads, and video ads formatted for native editorial environments across MSN and Outlook — with systematic headline, image, and description testing that identifies the creative combinations driving the highest engagement and conversion rates on Microsoft’s premium publisher inventory.
06Brand Safety & Placement Transparency
Implementing brand safety controls across Microsoft Audience Network campaigns — URL block lists, category exclusions, sensitive content filtering, and publisher transparency reporting — ensuring your brand’s ads appear only in editorially appropriate environments, with regular placement performance reviews that allow exclusion of low-quality publishers while scaling budget toward premium inventory driving the best engagement.
Microsoft Audience Network Benefits
01Job Title & Function Targeting
Using Microsoft Advertising’s LinkedIn profile targeting to overlay specific job titles, job functions, and seniority levels onto your search and audience campaigns — ensuring your ads are shown at disproportionate frequency to the precise buyer personas in your ICP, improving lead quality by reducing wasted impressions on searchers whose job role means they are unlikely to be relevant purchase decision-makers for your product or service.
02Company & Industry Audience Targeting
Targeting searchers from specific companies, industries, and company sizes using LinkedIn profile data overlaid on Microsoft Advertising — enabling ABM-style paid search campaigns that prioritise visibility to employees at your named target account list, within specific verticals where your solution delivers the strongest ROI, and at company sizes that align with your ICP’s firmographic profile.
03B2B Bid Adjustment Strategy
Using LinkedIn profile targeting as bid modifiers rather than strict targeting constraints — applying positive bid adjustments for ICP-matching audiences while maintaining broader keyword reach — allowing the campaign to capture all relevant search volume while bidding more aggressively for clicks from searchers whose LinkedIn profile matches your ideal customer profile, maximising both reach and efficiency simultaneously.
04B2B Ad Copy & Landing Page Personalisation
Creating B2B-specific ad copy and landing page variants tailored to different professional audience segments — serving role-specific messaging, industry-relevant case studies, and persona-appropriate proof points to each LinkedIn-targeted audience segment — improving ad relevance, Quality Score, and conversion rates by ensuring each buyer persona sees messaging that speaks directly to their specific role, industry context, and business challenges.
05Microsoft Ads vs LinkedIn Ads Coordination
Developing a coordinated B2B paid media strategy that optimises budget across both LinkedIn Advertising and Microsoft Advertising LinkedIn-targeted campaigns — identifying where Microsoft Ads delivers superior CPL for bottom-funnel search intent capture versus LinkedIn Ads for top-of-funnel awareness and content promotion, and allocating budget to the platform that delivers the best cost-per-qualified-lead at each funnel stage for each ICP segment.
06B2B Conversion Tracking & Pipeline Attribution
Implementing B2B conversion tracking that measures both form-fill conversions and CRM pipeline attribution — tracking Microsoft Advertising’s contribution to MQL creation, SQL conversion, and closed-won pipeline using offline conversion imports and CRM integration — providing accurate B2B-appropriate ROAS measurement that reflects pipeline value rather than just lead volume when reporting to B2B marketing leadership.
LinkedIn Targeting on Microsoft Ads Benefits
01Universal Event Tracking (UET) Implementation
Implementing and auditing Microsoft Advertising’s Universal Event Tracking (UET) tag across your entire website — configuring page load events, custom conversion events for key actions (form submissions, calls, purchases, downloads), and variable revenue tracking for e-commerce — ensuring every Microsoft Advertising conversion is accurately captured and attributed to the correct campaign, ad group, keyword, and audience that drove the click.
02Offline Conversion Import & CRM Integration
Importing offline conversion data from your CRM into Microsoft Advertising — connecting phone call conversions, form-submitted leads that later close as sales, and in-store visits — giving Microsoft’s Smart Bidding algorithms the complete revenue signal they need to optimise toward high-value conversions rather than just online form fills, substantially improving lead quality and ROAS when optimising B2B or high-value service campaigns.
03Cross-Channel Attribution: Google + Microsoft
Building cross-channel attribution models that accurately represent the combined contribution of Google Ads and Microsoft Advertising to total paid search revenue — moving beyond siloed platform reporting to a unified view that shows the true blended ROAS, CPA, and budget allocation efficiency across your full paid search investment, enabling smarter budget decisions across both platforms simultaneously.
04Real-Time Microsoft Ads Performance Dashboards
Building custom Looker Studio dashboards connecting Microsoft Advertising API data with GA4 and CRM — showing spend, impressions, clicks, CPC, Quality Score, CVR, CPA, ROAS, and revenue by campaign, ad group, keyword, and audience in real time — replacing manual platform reports with always-current performance intelligence accessible to every stakeholder without logging into multiple ad platforms.
05Keyword-Level Profit & ROAS Analysis
Building keyword-level ROAS and profit margin analysis — assigning revenue attribution to individual keywords based on their conversion contribution, factoring in product or service margins where available, and identifying the specific keywords generating disproportionate profit versus those consuming budget at below-target returns — enabling surgical bid adjustments that improve account-level ROAS without reducing total conversion volume.
06Weekly Performance Reviews & Budget Optimisation
Structured weekly Microsoft Advertising performance reviews — presenting campaign ROAS, CPA trends, Quality Score changes, impression share movements, and new keyword and audience opportunities — combined with proactive budget reallocation recommendations that shift investment toward the campaigns and keywords demonstrating the strongest performance signals each week, compounding ROAS improvements over time.