About – TimeZ Marketing

Holistic approach: A combined strategy of organic (SEO & content), paid search, and paid social drives both short-term acquisition and long-term brand equity. Integration prevents wasted overlap and ensures messaging continuity across the funnel.

Key components: keyword-aligned landing pages, campaign tagging for accurate attribution, creative rotation across channels, and consistent measurement (GA4 + Looker Studio). Prioritize cross-channel attribution to understand which touchpoints drive pipeline and revenue.

Outcome focus: build campaigns that increase qualified traffic, reduce wasted ad spend, and lift conversion rates by aligning ad creative with intent-based landing pages. Use audience layering (demographics, behavior, first-party lists) to target efficiently.

Explore: SEM consulting · Paid Search playbook.

Purpose: Benchmarking competitors surfaces missed keyword opportunities, creative angles, and channel tactics you can exploit to gain share. Competitive intelligence turns guesswork into growth plays.

Process: analyze competitor ad copy, landing pages, organic keyword footprints, backlink profiles, and traffic channels using tools such as SEMrush, Ahrefs, and SimilarWeb. Combine that with your GA4/CRM data to prioritize pockets of opportunity by value and ease of capture.

Deliverables: prioritized keyword list, ad creative tests, a content gap map, and suggested bid reallocations focused on profitable segments.

See competitor insights and SEO audits: SEO audits & reports.

Measurement matters: campaigns without reliable measurement cannot be improved. I design tracking and attribution that tie ad spend to pipeline metrics — not just clicks — using GA4, server-side tagging where appropriate, and Looker Studio dashboards.

How this drives growth: actionable dashboards reveal channels with positive ROI and those that need optimization. Use those insights to reallocate budget into scalable, profitable channels and creative that produce returns over time.

Tools & integrations: Google Analytics 4, Looker Studio, Google Ads conversion tracking, and HubSpot/CRM integrations provide an end-to-end view of performance and customer value.

Related: Google Analytics consulting · Google Ads strategy.

Coverage: on-page SEO (structured markup, page speed, content architecture), technical SEO (crawlability, canonicalization), and paid search (SKAGs, smart bidding, audience targeting).

Tactics: build tightly themed ad groups, test responsive ad creative, use long-tail keywords for lower CPCs, implement schema where appropriate, and set up automated bid strategies with manual guardrails.

Why this helps: aligning search intent with precise landing pages improves Quality Score, lowers CPC, and increases conversion rates, freeing budget to scale.

Services: PPC Management · SEM optimization · Technical SEO.

Custom strategy: whether you run eCommerce, B2B SaaS, or international brands, strategy must reflect your sales cycle, margins, and growth targets. I scale tactics to match seasonality, inventory changes, or account-based marketing (ABM) goals.

Examples: for eCommerce — feed optimization, Shopping Ads and Performance Max; for B2B — gated content, lead scoring, and targeted prospect lists; for international — hreflang, geo-targeted campaigns, and localized creative.

Explore related solutions: eCommerce advertising · international SEO · PPC for enterprise.

Philosophy: direct collaboration, predictable deliverables, and clear SLAs reduce friction and accelerate results. Clients receive regular updates, prioritized test plans, and clear next steps after each review.

How we work: weekly checkpoints, shared dashboards, and prioritized action lists. I avoid opaque agency handoffs — you work directly with me for faster decisions and cleaner execution.

Testimonials & outcomes: clients typically see improved Quality Scores, reduced CPCs, and a shorter path to profitable scale when we align strategy and execution tightly.

Learn about the engagement model: digital marketing consulting.

Transparency: clear, automated reporting with prioritized recommendations prevents guesswork. I deliver Looker Studio dashboards and regular reviews that show channel performance, cost per acquisition, and contribution to pipeline.

What you’ll get: scheduled performance reports, anomaly detection alerts, and recommended optimization actions so teams can quickly implement changes that matter.

Integration examples: data pipelines linking GA4, Google Ads, Search Console, and CRM (HubSpot/Salesforce) for multi-touch attribution and LTV-based optimization.

Resources: GA4 & analytics consulting · SEO performance tracking.