What is Search Engine Optimization (SEO)?

The various platforms and methods for creating an online presence, and how to choose the best one for you.

We will explore how Google Search works, and address frequently asked questions about search and discoverability, such as:

SEO stands Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. i.e. Google, Yahoo, Bing  

Your website should attract new potential customers by achieving:

  • Quality of Traffic
  • Quantity of Traffic
  • % of Organic compared with Paid, Social, Email, etc.

One way to do so is by showing up in search results. Methods of making your website appear when people search for the things you sell like children’s clothes are called search engine optimization, or SEO for short.

Think of it this way, SEO is like a shop window display — you want to make the shop window display interesting and attractive.

Keep-up yourself updated with the latest Google Algorithm changes by visiting Google Algorithm History and make necessary changes to your SEO strategy as required.

How SEO works?

SEO is about using the right words and serving relevant information to your potential customers on your websites.

  • Organic Search
  • On-Page SEO
  • Off-Page SEO
  • Link Building
  • Keyword Research / Strategy
  • SEO Case Studies
  • Yahoo and Bing SEO

Organic Search

Organic search results refers unpaid results (known as natural or organic.

On a typical Google search result page, the first three results are promoted. meaning advertisers paid bid and paid for. Ads with no “Ad” sign means the result is organic.

Getting on page one paid search is easy whereas to achieve similar results on organic, It is time-consuming, requires a huge amount of research and producing unique quality content.

I personally think Paid ads can get us 1st-page search results fast, easy and is short term whereas thinking organic is long term traffic and difficult to obtain.

On-Page SEO

Make your content easily accessible to search engines. Our team is ready to implement solutions to boost your rankings and improve your performance.

Link Building

An essential part of any successful SEO strategy, let’s build your internal link profile to add significance to your page keywords listed within search engines.

Search Engine Optimization is fundamental to success. Our SEO strategies will earn your site a higher ranking in search results. We’ll provide a full SEO keyword rankings report, a link building profile report and indexed page information. Our customer-focused team will improve your traffic flow and increase sales for your web-based operations.

SEO is the lifeline of online marketing. We offer our valued clients a high quality and affordable package. Leave the rest up to us as our experts are trained on the latest guidelines from all major search engines such as Google, Bing, Yandex, and Yahoo.

Keyword Research / Strategy

One of the most Important SEO elements is the target keywords. Let our team determine the best strategy for all your link building activities to increase your search engine ranking and organic traffic.

Do I Need a Website?

Before you start, you should ask yourself:

  • who are your customers, and where can you find them?
  • Do they search for products and services on the internet?

Users often use search engines to find what they’re looking for, so it’s important for your business to be easily found online.

When users search for something, they usually already have a clear intention, such as making a purchase.

For example, if someone searches for where to buy nice shoes, we can assume there’s a clear business opportunity there.

There are many ways to create an online presence.

  • You can create a website from scratch, or use a do-it-yourself web page generator.
  • You could use a content management system, such as WordPress or Joomla.
  • You could start a blog, using a blog-publishing service like Blogger, or you can create pages on social media, for example, on Facebook or Instagram.

Which Type of Website to Choose?

Think of what you want to achieve with your online presence. It could be,

  • Getting more walk-in customers
  • Online Sales / eCommerce
  • Newsletter Subscriptions

Alternatively, you may just want people to recognize your product, or know about your business. Your purpose will determine which types of presence are more suitable.

For example, if you own a physical store, like a clothing store, add the location to Google My Business to let thousands of people find it easily on Google Maps and Search.

Social media or messaging apps will allow you to inform your customers of new products or promotions. You can sell your products there or on e-commerce marketplaces.

As your business expands, building your own website from scratch can help it grow, even more, reinforce your brand, and lend your business more authority and legitimacy online. Being able to customize your website means you can decorate your store in a way that represents your business best.

If you already have a website, 

  • Make sure to keep your content and technology updated.
  • Make sure to add your new products, events, or discount information just as you would in an offline store.
  • Make sure your web presence is friendly to search engines so that search engines can understand them and people can find them.

Please do not forget to share and like on Facebook and Twitter.

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