Google Ads Account Audit Services

Are your Google Ads campaigns delivering the ROI you expected—or are they quietly draining your budget on irrelevant clicks, broken tracking, and structural inefficiencies that compound over time?

97% of Google Ads accounts fail to effectively engage their target audience. Most businesses waste 20-40% of their advertising budget on preventable issues: irrelevant keywords, poor Quality Scores, broken conversion tracking, inefficient bidding strategies, and campaign structures that fight against rather than support business goals.

My Google Ads Account Audit reveals exactly where your ad spend is leaking, what opportunities exist for immediate improvement, and delivers a prioritized action plan that typically identifies $3,000-$15,000+ in annual waste recovery within the first 30 days—often with quick wins you can implement immediately.

This isn’t automated software generating generic recommendations. This is a manual, expert-led analysis combining 100+ diagnostic checks with strategic insights specific to your business model, competitive landscape, and revenue objectives.

Google Ads account audit services by TimeZ Marketing

Uncover Hidden Waste, Fix What’s Broken, and Unlock Immediate Performance Gains

A professional Google Ads account audit is more than a simple settings check; it is a comprehensive diagnostic of your entire PPC strategy. As a leading paid search marketing agency, our agency performs a forensic analysis of your historical data to identify the exact friction points currently stifling your ROI.

We look beyond the dashboard to align your account optimization with actual business revenue. By integrating advanced insights from our google analytics services agency, we ensure every dollar of your advertising budget is working toward a measurable goal, whether you are running e-commerce advertising or complex B2B lead generation.

“Think of it as a financial audit for your advertising investment. Just as you wouldn’t operate a business without reviewing financial statements, you shouldn’t run Google Ads without understanding exactly where every dollar goes and what returns it generates.”

Waste Elimination

Identifying irrelevant search terms and geographic targeting errors. Our performance marketing agency experts stop budget leaks immediately.

Data Integrity

Verifying conversion tracking and GA4 models. Proper data allows our SEM agency to make informed, profitable decisions.

Structural Health

Auditing campaign architecture to stop keyword cannibalization. This is a core pillar of any PPC management agency strategy.

Bidding Logic

Evaluating Smart Bidding signals. We ensure your Google AI bidding is optimizing for real business profit.

Quality & Relevance

Fixing Quality Score gaps to lower your Cost-Per-Click (CPC). Our google ads agency focuses on hyper-relevance.

Competitive Insights

Using Auction Insights to reclaim market share from competitors outranking your brand.

“If I invest more budget today, will it generate proportional returns—or just waste more money on the same foundational problems?”

Google Ads Account Audit Services Are Critical for ROI

Google Ads operates within a complex, AI-driven ecosystem. This sophistication is powerful when configured correctly—but catastrophic when optimizing based on flawed data or misaligned goals.
25-40% Wasted Spend
52% Higher CPC
2-3x Lower ROAS
41% Budget Leakage
Only 29% Valid Tracking

The Hidden Costs of Unaudited Accounts

Without proper tracking, Smart Bidding algorithms optimize for the wrong signals. As a specialized paid search marketing agency, we find that budget decisions made on incomplete data lead to immediate waste.

Our agency identifies friction points where Google Ads performance stalls due to neglected conversion rate optimization and poor account architecture.

  • Immediate budget consumption by search terms with zero commercial intent.
  • Inflated Cost-Per-Click caused by neglected Quality Scores.
  • Scaling barriers where budget constraints prevent high-performing segments from growing.
  • Inaccurate attribution masking the true value of performance marketing.
Real-World Case Outcome

Initial State: Spending $8,500 monthly with a 1.8 ROAS (barely breaking even).

  • 43% of spend lost to irrelevant queries.
  • Tracking inflated 6x by counting simple page views.
  • Smart Bidding optimizing for low-value micro-conversions.
4.7x
+161%
38%

When to Audit

Quarterly audits are the industry standard for maintaining a competitive edge. Even successful accounts leave potential on the table. Our growth marketing agency methodology ensures your account evolves with Google’s latest algorithm updates.

Immediate Audit Triggers

  • Sudden drop in lead quality or SEM agency performance.
  • Scaling monthly spend without proportional PPC management agency returns.
  • Shifting strategy toward demand generation.
  • Taking over account management from a previous agency.
  • Transitioning legacy campaigns to Performance Max.
  • 90+ days since your last technical health check.

Comprehensive 100-Point Google Ads Diagnostic Framework

Our proprietary audit methodology examines every account layer using systematic checks ensuring nothing slips through the cracks. This isn’t a superficial glance at dashboards—it’s surgical analysis by our agency identifying root causes, not just symptoms.

Phase 1: Account Foundation and Setup

20 Points

Account Structure Health

  • Campaign organization logic and hierarchy
  • Naming conventions for better technical reporting
  • Shared budgets vs. individual campaign allocation
  • Settings: Location, language, and time zones
  • MCC access and permissions security audit

Conversion Tracking Validation

  • Primary vs. secondary action configuration
  • Google Tag verification via Tag Assistant
  • GA4 integration audit through our google analytics services agency
  • Enhanced conversions and Offline imports (OCI)
  • Conversion value and revenue tracking accuracy
Critical Check: Do conversion counts match Google Analytics, CRM entries, and actual business outcomes? Discrepancies here invalidate all reporting. This foundation work often uncovers clients optimizing for newsletter signups instead of purchase completions.

Phase 2: Campaign Structure and Organization

15 Points

Campaign Architecture

  • Search, Performance Max, and Display goal alignment
  • Brand vs. Non-brand separation strategies
  • Budget allocation: High-performers vs. Waste
  • Keyword cannibalization and auction overlap check

Advanced PMax Diagnostic

  • Asset group quality and audience signal strength
  • Search term insights and cannibalization audit
  • Negative keyword strategy at the account level
  • Placement exclusions to avoid low-quality traffic

Phase 3: Keyword Strategy and Match Type

20 Points

Keyword Analysis

  • High-spend, low-conversion keyword identification
  • Impression share and visibility loss analysis
  • Match type distribution (Exact, Phrase, Broad)
  • Long-tail coverage for SEO and SEM service synergy

Search Terms and Negatives

  • 90-day search term relevance forensic audit
  • Identifying converting terms not yet harvested
  • Negative Keyword Gaps (Account and Campaign levels)
  • Exclusions for DIY, Jobs, and unrelated intent

Phase 4: Quality Score and Ad Copy

15 Points

Quality Score Diagnostic

  • Expected CTR, Relevance, and LP Experience
  • Optimization priorities per component
  • Review of keywords with Quality Score < 5

Ad Copy and Extensions

  • RSA messaging angles and strength scores
  • Dynamic keyword insertion and CTA clarity
  • Utilization of Sitelinks, Callouts, and Images
  • Strategic paid social messaging alignment

Phase 5: Bidding, Budgets, and CRO

20 Points

Strategy and Landing Pages

  • Manual CPC vs. Smart Bidding (tCPA, tROAS)
  • Portfolio strategy and data sufficiency checks
  • Message match (Ad to Page headline) audit
  • Mobile responsiveness through our CRO agency team
Critical Insight: A 15% improvement in landing page conversion rate has the same impact as a 15% reduction in CPC—but most advertisers ignore the page where conversions actually happen.

Phase 6-10: Advanced Insights and Automation

10 Points

Competitive and Advanced Tech

  • Bing Ads vs. Google cross-platform comparison
  • Auction Insights deep dive to reclaim market share
  • Audience Review: Customer Match and CRM links
  • Scripts and Automated Rule logic soundness
  • A/B test velocity and significance monitoring

Typical Audit Findings & Revenue Recovery Opportunities

Our growth marketing agency identifies hidden inefficiencies that drain capital. By addressing these six core areas, we typically unlock immediate cash flow for reinvestment into high-performing segments.

Budget Waste Sources

30-50% Savings
Irrelevant Search Terms Broad match triggers on low-intent queries that exhaust daily limits before your target audience even wakes up.
Example: A Personal Injury firm paying for “lawyer salary” or “how to become a lawyer” searches.
Geographic and Device Mismatch Serving ads outside service areas or overspending on mobile traffic that doesn’t convert for complex B2B leads.
Comprehensive negative keyword buildout and precise PPC management agency bid adjustments.

Conversion Tracking

Critical Priority
Duplicate or Broken Tracking Multiple tags counting the same conversion or incorrect values ($1 default vs. actual dynamic revenue).
Missing Omnichannel Actions Ignoring high-value phone calls, chat starts, or offline form submissions in your google analytics services agency setup.
Establishing a single source of truth and fixing value passing for Target ROAS bidding.

Quality Score (QS)

15-25% CPC Reduction
Relevance Gaps Generic ad copy that does not include the keyword, leading to “Below Average” scores and a “tax” on every click.
Experience Killers Slow load speeds dragging down historical performance. This is where our technical agency services provide a massive competitive edge.
Tighter ad group organization and landing page speed optimization to lower your effective CPC.

Bidding Optimization

2-3x ROAS Lift
Smart Bidding Misconfiguration Algorithms optimizing for low-value micro-conversions (like “Page Views”) instead of actual sales.
Insufficient Learning Data Forcing Google Ads automation on campaigns with less than 30 conversions per month.
Campaign consolidation to build data volume and shifting to value-based bidding models.

Ad Copy and Assets

40%+ CTR Increase
Generic Messaging “Poor” or “Average” RSA strength scores that fail to utilize demand generation agency copywriting principles.
Missing Extensions Losing significant real estate by failing to implement Sitelinks, Callouts, and structured snippets.
Diverse headline creation and full extension suite implementation to reclaim impression share.

Landing Page / CRO

10-15% CR Boost
Conversion Friction High bounce rates caused by a mismatch between the ad’s promise and the landing page’s content.
Mobile Usability Conversion killers like unoptimized forms or “sticky” elements that block the call to action on mobile.
Deploying conversion rate optimization agency best practices to align intent with outcome.

Implementation Roadmap: Quick Wins to Long-Term Optimization

Audit Priority Framework: Impact × Ease of Implementation
Phase 01 Day 1

Quick Wins (Immediate Budget Recovery)

Negative Keyword Additions Instantly stop waste on 100-300 irrelevant terms identified in our audit.
Budget Reallocation Shift 20-30% of spend from underperforming ad groups to proven winners.
Critical Tracking Fixes Priority repair for broken values by our google analytics services agency team.
Pause Low-QS Keywords Immediate removal of Quality Score ≤ 3 terms with zero historical conversions.
Phase 02 Week 1

Optimization and Messaging

Bidding Strategy Adjustments Calibrate Smart Bidding targets to align with actual profit margins.
Ad Copy Refresh Launch diverse Responsive Search Ads using our demand generation agency copywriting framework.
Full Asset Deployment Implementation of Sitelinks, Callouts, and Images to increase SERP real estate.
Device and Location Bids Refine spend based on granular performance data across different geographies.
Phase 03 Month 1

Strategic Structural Roadmap

Campaign Restructuring Deploying clean architecture via our PPC management agency workflows.
Landing Page Strategy Deploying conversion rate optimization agency tactics for high-traffic pages.
Audience Buildout Integration of Customer Match and advanced remarketing lists for targeted outreach.
Testing Framework Establishment of recurring A/B test cycles for headlines and bidding models.
Phase 04 Months 2-3

Continuous Expansion

Advanced Targeting Utilization of Custom Intent audiences and placement refinements for growth marketing.
Attribution Refinement Transitioning to Data-Driven Attribution to better understand the full customer journey.
Expanded Research Mining competitor data and search trends for new market opportunities.
Seasonal Prep Pre-emptive strategy shifts to capitalize on upcoming industry trends or promotions.
Phase 05 Long-Term

Sustainable Excellence

Quarterly Re-Audits Scheduled reviews to catch “account drift” and ensure compliance with new TimeZ Marketing standards.
Competitive Monitoring Continuous tracking of auction dynamics to protect your top-of-page impression share.
Platform Adaptation Continual evaluation of emerging Google Ads agency features and automated bidding technologies.

How My Google Ads Audit Works

01

Initial Discovery and Access

Days 1-2

We begin by gathering critical business intelligence to ensure our growth marketing agency audit is aligned with your commercial objectives.

Information Gathering
  • Google Ads view permissions
  • Google Analytics access
  • Target customer profiles
  • KPIs (ROAS, CAC, Leads)
  • Business seasonality
  • Previous pain points
Secure Access Setup

You provide your Customer ID, and we send a request from our Manager Account (MCC). This allows for a read-only review; our agency cannot modify your campaigns without explicit permission.

02

Comprehensive Account Audit

Days 3-7

This is a manual expert analysis conducting 100+ diagnostic checks. We identify the strategic gaps that automated Google Ads agency software misses.

Expert Analysis Areas
  • 90-day performance data
  • Search term reports
  • Auction Insights
  • Quality Score distribution
  • Conversion tracking accuracy
  • Landing page experience
  • Budget pacing efficiency
  • Audience performance
Documentation: Findings are documented with screenshots and estimated impact, creating a transparent roadmap for TimeZ Marketing implementation.
03

Audit Report Delivery

Days 8-10

You receive a comprehensive written report (20-40 pages) detailing the demand generation agency opportunities within your account.

Executive Summary Highlights
  • Account health grade (A-F)
  • Top 3-5 critical issues
  • Waste recovery opportunity
  • Projected ROI improvement
04

Results Review Meeting

Days 11-14

A 90-minute virtual deep-dive where we walk through the findings to ensure total clarity on your PPC management agency path forward.

Zero Pressure: You decide the next steps—implement the findings in-house, use your current provider, or engage TimeZ Marketing for hands-on management.

Note: The audit delivers value regardless of whether we continue working together. Our agency goal is to provide total transparency into your ad spend efficiency.

Google Ads Audit Pricing & Packages

Audit pricing is based on account complexity—not your ad spend. A $20,000/month account with simple structure may cost less to audit than a $5,000/month account with 50 campaigns and chaotic organization.

Standard Audit

$995 – $1,995
Best For: Single-account businesses with a spend under $15,000/mo.
  • 100+ point diagnostic audit
  • Comprehensive written report
  • 90-minute results review meeting
  • Day 1 quick wins identification
  • 30-day implementation roadmap
Timeline: 10-14 business days
Most Popular

Advanced Audit

$2,495 – $4,995
Best For: Complex account structures with a spend of $15k-$100k/mo.
  • Everything in Standard plus:
  • Competitive landscape deep dive
  • CRO landing page analysis
  • Attribution modeling review
  • Custom audience growth strategy
  • 30 days post-audit support
Timeline: 14-21 business days

Enterprise Audit

From $7,500
Best For: Multi-brand or international accounts spending over $100k/mo.
  • Everything in Advanced plus:
  • Multi-account MCC review
  • Stakeholder presentation decks
  • Custom reporting dashboard
  • BI tool data integration
  • Quarterly PPC management agency re-audits
Timeline: 21-30 business days

ROI Justification

A professional audit by our agency stops wasted spend and captures missed revenue. Even a 10% improvement on a $10k monthly spend generates over $12,000 in annual benefits for your brand.

Monthly Spend: $10,000
Audit Cost: $1,995
Waste Recovered: +$2,500/mo
New Revenue: +$3,750/mo
313% ROI in Month 1

Integration With Ongoing PPC Management

Many clients start with an audit, see the opportunity, and then engage for ongoing management.

Audit-to-Management Workflow

Many clients start with an audit, identify the scalability opportunities, and then engage TimeZ Marketing for ongoing agency support. If you choose our PPC management agency services after the audit, we follow a rigorous transition plan:

  • 1 Systematic and immediate implementation of all audit recommendations.
  • 2 Establishment of performance baselines and granular growth marketing KPI tracking.
  • 3 Continuous optimization cadence including weekly strategy adjustments.
  • 4 Transparent, real-time reporting via custom GA4 and BigQuery dashboards.
  • 5 Quarterly re-audits to ensure no technical “drift” or budget waste emerges.
PPC Management

Transparent Pricing

12-20%

Of monthly ad spend for full-service agency management, or fixed monthly retainers for accounts with consistent spend levels.

The Value Credit: Audit fees are typically credited toward your first month of ongoing management when you partner with the TimeZ Marketing Google Ads agency team.

The TimeZ Marketing Advantage

Expertise that goes beyond the interface to deliver bottom-line results.

Senior Strategy Only

Your account is never handed off to a junior intern. Every audit and optimization is handled by a veteran strategist.

No Long-Term Contracts

We believe in earning your business every single month. Our performance is the only thing that keeps you here.

Full Transparency

You own your account and all the data. We provide real-time reporting dashboards so you always see the “truth” in your numbers.

Business-First ROI

Our agency optimizes for profit and revenue, not just “vanity metrics” like clicks or impressions.

Common Google Ads Mistakes We Uncover

Top 4 Profit-Killers Uncovered in Audits

1. The “Search Partner” Trap

Google often defaults campaigns to include the Search Partner Network. While sometimes effective, we frequently find high spend with zero conversions coming from low-quality external sites.

2. Broad Match Overload

Without a robust negative keyword list, Broad Match keywords can siphon budget into irrelevant queries. Our agency identifies where “Smart” bidding is actually being “Lazy” bidding.

3. Broken Attribution Loops

If your Google Analytics isn’t communicating correctly with Ads, Google’s AI optimizes for the wrong data. We fix the feedback loop.

4. Poor Message Match

Sending high-intent traffic to a generic homepage is a leading cause of low ROAS. We audit the landing page experience to ensure it matches the ad’s promise.

Manual Expert Audit vs. Automated “Free” Graders

Why Manual Audits Outperform Automated Graders

Audit Feature Free Automated Graders TimeZ Marketing Expert Audit
Setting Verification ✔ Basic surface check ✔ Strategic verification
Business Profit Logic ✖ No context ✔ Aligned with your margins
Lead Quality Analysis ✖ Identifies quantity only ✔ Filters junk vs. high-value
Custom Roadmap ✖ Generic PDF export ✔ Actionable 1:1 strategy

Our Audit Tech Stack

BigQuery Deep data mining
Google Ads Editor Structural analysis
GTM Server-Side Tracking validation
Proprietary Scripts Anomaly detection

Who Benefits Most From Google Ads Audits

B2B Service Businesses

  • Professional services (legal and accounting)
  • SaaS and technology companies
  • Enterprise B2B lead generation
  • Long sales cycles requiring attribution clarity

E-Commerce and Retail

  • Shopping campaign optimization
  • Performance Max strategy review
  • Merchant Center feed quality audits
  • Omnichannel attribution analysis

Local Service Businesses

  • Home services (HVAC, plumbing, roofing)
  • Healthcare and dental practices
  • Auto repair and towing services
  • High-intent local lead generation

High-Spend Accounts ($50k+ Monthly)

Even small percentage improvements create massive absolute dollar returns. Our agency excels at finding high-impact efficiency gains at scale.

The Multiplier Effect:
$100k Spend – 20% Waste =
$20,000 Monthly Savings
$240,000 Annual Profit Lift

Performance Stagnation

  • ROAS declining without explanation
  • CPCs increasing faster than industry trends
  • Plateauing conversion volume
  • Consistently being outranked by competitors

Management Transitions

  • Moving from agency to in-house
  • Inheriting accounts from previous owners
  • Auditing a long-term PPC management agency
  • Audit as a precursor to TimeZ Marketing onboarding

Industries I Serve With Google Ads Audits

While Google Ads audit methodology is consistent, strategic recommendations vary dramatically by industry. Our agency tailors every audit to the specific conversion cycles and competitive landscapes of your sector to maximize your ROI.

B2B SaaS and Technology

Professional Services

  • High-value lead generation
  • Local service area precision
  • Competitor brand bidding audits
  • Offline conversion and call tracking

E-Commerce and Retail

  • Shopping campaign feed health
  • Performance Max asset strategy
  • Dynamic remarketing setup
  • Paid and organic growth marketing analysis

Healthcare and Medical

  • Compliance-conscious tracking
  • Local practice visibility
  • Reputation management integration
  • Patient acquisition cost analysis

Home Services

  • Emergency vs. scheduled segmentation
  • Preventing wasted geographic spend
  • Seasonal budget planning
  • Revenue per lead quality scoring

Manufacturing and Industrial

  • Technical product keyword mapping
  • Buying committee targeting
  • Long consideration cycle nurturing
  • Quote vs. info request filtering

Financial Services

  • Compliance-focused ad copy audits
  • High-intent lead generation focus
  • Trust and credibility signaling
  • PPC management agency oversight
B2B SaaS Vertical Win

Scaling Trial Signups While Cutting CPL by 44%.

The Challenge

A high-growth technology company was struggling with rising CPCs and a plateau in demo requests. Their existing account used a “black box” approach that lacked attribution clarity.

-44% Cost Per Lead
+218% Trial Signups

The TimeZ Marketing Strategy:

  • Attribution Overhaul: Connected GA4 and CRM data to optimize for “Qualified Leads” rather than just form fills.
  • Segmented Funnels: Created specific campaigns for “Top of Funnel” awareness and “Bottom of Funnel” direct response.
  • Waste Elimination: Used advanced negative keyword lists to block 35% of traffic that was purely informational/non-commercial.
  • Landing Page Testing: Implemented message-matching between ads and pages, increasing conversion rate by 12%.

Next Steps: Get Your Google Ads Account Audited

20-40% Growth Potential Hiding in Plain Sight

Next Steps: Get Your Google Ads Account Audited

Whether your campaigns are generating strong returns or barely breaking even, an audit from our agency reveals exactly where optimization opportunities exist.

Irrelevant keywords, broken tracking, and structural inefficiencies compound daily, wasting budget that could be driving aggressive growth. Partnering with a professional Google Ads agency ensures your data is accurate and your spend is optimized for performance.

Investment Recovery Timeline

Day 1: Immediate Waste Elimination

Aggressive negative keyword application and pausing low-performing elements to stop budget bleed instantly.

Week 1: Quick Optimizations

Bidding adjustments, ad copy refinements, and asset extension updates to boost Quality Score and landing page relevance.

Month 1: Strategic Improvements

Full account restructuring, audience segment deployment, and GA4 attribution modeling updates.

Ongoing: Compounding Gains

Continuous PPC management agency cadence ensuring performance maintains a high-growth trajectory.

The audit fee is typically recovered within the first month through waste reduction alone—making every subsequent month pure incremental gain with TimeZ Marketing.

Reviews

Overall Client Satisfaction: 5/5 based on 3 verified Google Ads audit reviews.
Immediate Cost Savings & Quality Score Gains
★★★★★
The Google Ads account audit uncovered inefficiencies we had overlooked for years. Zabi identified wasted spend, weak keyword intent alignment, and broken conversion tracking. Within weeks of implementing the audit recommendations, our CPA dropped by 38% and Quality Scores improved across core campaigns.
— Ryan M., B2B SaaS Marketing Lead
The Most Detailed Google Ads Audit We’ve Seen
★★★★★
This was the most thorough Google Ads audit we’ve ever received. From bidding strategy and search term leakage to audience layering and ad copy relevance, everything was clearly documented with prioritized fixes. The audit alone paid for itself within the first month.
— Amanda T., eCommerce Director
Clear Roadmap for Scalable Google Ads Growth
★★★★★
Zabi’s Google Ads audit gave us immediate clarity on what was holding performance back. His analysis of campaign structure, match types, conversion tracking, and ROAS trends helped us restructure intelligently. The result was cleaner data, stronger intent capture, and scalable growth.
— Kevin D., Growth Marketing Manager

FAQs

How long does a Google Ads audit take?

Standard audits take 10-14 business days from access to final report delivery. This includes initial review (3-5 days), comprehensive analysis (3-5 days), report writing (2-3 days), and scheduling the results review meeting.

Advanced audits analyzing multiple accounts or complex international campaigns take 14-21 business days. Enterprise audits requiring stakeholder coordination may extend to 21-30 business days.

Rush audits available for urgent situations (7-day delivery) at +50% fee.

What access do you need to my Google Ads account?

Our agency needs “Standard” (read-only) access through your Google Ads Manager Account (MCC) invitation. This allows us to:

  • Review campaign settings and performance data
  • Analyze search terms, keywords, and ad copy
  • Examine bidding strategies and budget allocation
  • Access Auction Insights and Quality Scores

We cannot make changes with read-only access; you maintain complete control. If you proceed with implementation, we would request “Admin” access to execute recommendations—but this comes only after you approve specific changes.

For comprehensive audits, we also request Google Analytics access (view permissions) to validate conversion tracking accuracy and attribution.

Will you share my audit findings with competitors?

Absolutely not. All audit findings, performance data, and strategic recommendations are confidential and covered under non-disclosure. TimeZ Marketing works with businesses across industries but never shares specific data or strategies with others.

Your audit report is yours to keep and use as you wish, regardless of whether we work together beyond the audit phase.

How much can I expect to save from audit recommendations?

Results vary by account health, but typical outcomes include:

  • 20-40% reduction in wasted spend (average: $2,500-$8,000 monthly savings on $10,000-$30,000 spend)
  • 2-3x ROAS improvement through bidding optimization and conversion tracking fixes
  • 15-25% CPC reduction via Quality Score improvements
  • 30-50% increase in conversion volume from better targeting and ad copy

Conservative estimate: 15-20% overall efficiency improvement. On a $15,000/month account, that’s $2,250-$3,000 monthly benefit, or $27,000-$36,000 annually.

Higher waste accounts (never audited, no negative keywords, broken tracking) can see 50%+ improvements.

What if the audit finds my account is already well-optimized?

This happens occasionally with accounts recently managed by skilled professionals. In these cases, the audit still provides value:

  • Third-party validation: Confirms current strategy is sound (valuable for stakeholder confidence)
  • Identifies emerging opportunities: Even excellent accounts have 10-15% optimization potential
  • Competitive benchmarking: Shows how you compare to industry standards
  • Future roadmap: Highlights advanced strategies worth testing as budget scales

If the audit truly finds minimal opportunity (rare), we are transparent. Some clients still proceed with quarterly audits for ongoing monitoring.

Money-back guarantee: If we cannot identify at least 10% improvement opportunity on accounts spending $5,000+/month, full refund—no questions asked. (In 200+ audits, we have issued zero refunds.)

Can I implement the recommendations myself?

Yes. The audit report includes detailed, actionable instructions enabling in-house implementation. You are not obligated to hire our agency for ongoing management.

Many clients implement quick wins themselves (negative keywords, budget reallocation) and engage us for complex technical work (campaign restructuring, Smart Bidding configuration, conversion tracking fixes).

Do audits include competitor analysis?

Yes. Auction Insights analysis reveals:

  • Who you are competing against for your keywords
  • Competitor impression share and positioning
  • Where competitors outrank you (and why)
  • Opportunities where competition is weaker

We do not audit competitor accounts (unethical and impossible without access), but we analyze competitive dynamics impacting your performance.

How often should I get my Google Ads account audited?

Quarterly audits are ideal for maintaining account health and adapting to:

  • Google’s algorithm updates (happening constantly)
  • Competitive landscape shifts
  • Seasonal performance changes
  • Budget scaling opportunities
  • New feature rollouts

At minimum, annual audits catch drift before it becomes expensive. Accounts experiencing significant changes (budget increases, new products, leadership transitions) benefit from immediate audits.

What’s the difference between an audit and ongoing management?

Audit: One-time diagnostic evaluation identifying problems and opportunities, delivered as a comprehensive report with prioritized recommendations. You decide how to implement findings.

Ongoing Management: Continuous optimization including hands-on execution of changes, weekly performance monitoring, monthly strategy adjustments, A/B testing, reporting, and proactive improvement initiatives. Includes all audit benefits plus continuous execution.

Many clients start with audits to understand opportunity, then transition to management for implementation and ongoing optimization.

Can you audit accounts managed by other agencies?

Yes. Agency-managed accounts benefit significantly from third-party audits. Common findings:

  • Agencies optimizing for vanity metrics instead of business outcomes
  • Over-spending on services not delivering ROI
  • Conflict-of-interest billing (percentage of spend incentivizes higher spend)
  • Missed optimizations due to bandwidth or expertise gaps

Audit provides objective assessment of agency performance and whether you are getting value from the relationship.

What happens if conversion tracking is completely broken?

Broken tracking is the most critical finding because all optimization depends on accurate data. If discovered:

  • Immediate notification: We flag this during initial review (days 1-2)
  • Diagnosis: Identify exactly what’s broken (duplicate tags, wrong implementation, missing events)
  • Fix-first approach: Recommend pausing campaigns or implementing tracking fixes before other optimizations
  • Implementation support: For clients needing analytics services expertise, we coordinate with Google Analytics specialists for comprehensive tracking resolution

Most tracking fixes can be implemented within 3-5 days. All other optimization waits until tracking is accurate.

Do you guarantee performance improvements?

We guarantee finding significant optimization opportunities (minimum 10% improvement potential on $5,000+/month accounts, or full refund).

We cannot guarantee specific ROAS or conversion improvements post-implementation because results depend on:

  • Implementation execution quality
  • Market conditions and seasonality
  • Product/service competitiveness
  • Landing page and offer quality
  • Budget available for recommended changes

However, properly implemented audit recommendations historically deliver 20-40% efficiency improvements across 90% of accounts. We provide conservative performance projections based on your specific data.

What tools do you use for the audit?

The audit is primarily manual expert analysis using:

  • Google Ads native interface (campaign data, reports, recommendations)
  • Google Ads Editor (bulk analysis of account structure)
  • Search Terms Report analysis (keyword performance)
  • Auction Insights (competitive positioning)
  • Google Analytics (conversion tracking validation, attribution)
  • Google Tag Assistant (tracking implementation verification)
  • PageSpeed Insights (landing page speed analysis)

TimeZ Marketing also uses proprietary checklists and frameworks developed over 200+ account audits ensuring comprehensive coverage. No ‘automated audit’ software—human expertise identifying nuances algorithms miss.

What if I’m considering switching to a different platform?

The audit can include cross-platform strategy assessment, evaluating whether Google Ads is the optimal channel for your goals or if budget should diversify.

For businesses already using multiple platforms, we focus specifically on Google Ads but can coordinate with specialists managing other channels ensuring cohesive strategy across paid social advertising and other paid media.

Book Your Google Ads Audit Strategy Call

Let’s discuss your current Google Ads performance, identify immediate opportunities, and determine if an audit from our agency makes sense for your business right now.

Book Your Free 30-Minute Audit Strategy Call →

Performance Review

A high-level look at current campaign performance and your primary growth goals.

Challenge Deep-Dive

Discuss specific frustrations you are experiencing with your current PPC management agency or in-house team.

Red Flag Identification

Identifying technical red flags that suggest an immediate audit would be valuable.

Custom Roadmap

Estimated audit timeline, Google Ads agency pricing, and expected deliverables for your specific account.