Google Ads Agency

I build structured campaigns with targeted budgets, audiences, geographic settings, and integrate Google Analytics 4 (GA4) to track performance from launch. This foundational work ensures your campaigns are built for maximum efficiency and measurable growth as part of a robust performance marketing strategy.

Precision Tracking and Attribution: We ensure robust conversion tracking via Google Tag Manager and GA4, allowing for accurate attribution and data-driven decisions on budget allocation. This is essential for proper SEM and PPC management.

Account Hierarchy Optimization: Your account is organized with a logical hierarchy of Campaigns, Ad Groups, and Keywords/Assets, which is critical for achieving a strong Quality Score and simplifying future management.

Using Google’s Keyword Planner and advanced competitor analysis, I identify high-intent, long-tail, and negative keywords that maximize relevance and ROI for local and global audiences. This supports both paid search and SEO efforts.

The Power of Negative Keywords: Proactive management of negative keywords is a core priority, preventing your ads from showing for irrelevant search terms and drastically lowering wasted ad spend immediately.

Match Type Mastery: I strategically utilize all keyword match types (Exact, Phrase, Broad) to balance reach and precision, optimizing bids based on historical performance for each type, a key component of effective PPC.

I set up and manage advanced Smart Bidding strategies (Target CPA, Target ROAS, Maximize Conversions) that align directly with your business goals. Budgets are allocated dynamically to campaigns showing the highest ROI, ensuring maximum efficiency.

Performance Max (PMax) Management: I expertly deploy and refine Google’s Performance Max (PMax) campaigns, providing the high-quality assets and audience signals needed for the AI to drive superior results across all Google properties.

Manual Bid Optimization (Where Necessary): While Smart Bidding is standard, I apply strategic manual bid adjustments at the keyword, device, location, or audience level when data shows an opportunity to drive better efficiency than the AI is currently achieving.

I develop hyper-focused audience strategies using a combination of Google’s powerful tools: Custom Intent, In-Market, Affinity, and Detailed Demographics. This precision ensures your ads are seen by users most likely to convert, maximizing the value of every impression.

I also create multi-layered remarketing campaigns that target users based on their engagement level (e.g., viewed product vs. abandoned cart). These campaigns use tailored messaging to re-engage warm leads and drive conversions at a significantly lower CPA than prospecting campaigns.

Custom Audiences and Data Uploads: We leverage your first-party data (CRM lists, email subscribers) to create powerful **Customer Match** audiences for high-value remarketing and exclusion strategies, increasing efficiency and ROI.

I conduct in-depth audits to identify inefficiencies and opportunities, improving Quality Scores, tracking accuracy, and campaign profitability. This involves translating complex data from Google Ads and Google Analytics 4 (GA4) into clear insights.

Query Crossover Analysis: By integrating Google Search Console (GSC) data, we identify organic search gaps that can be filled by paid campaigns and find search terms where you rank highly organically but are still driving conversions via paid search.

Custom Dashboards: I create customized dashboards using tools like Google Looker Studio, allowing you to monitor real-time performance and gain an instant understanding of campaign health.

I coordinate paid search with SEO and other channels to unify messaging, avoid keyword conflicts, and enhance overall marketing impact. This includes integrating data from Google Search Console (GSC) for holistic analysis.

International Campaigns: I manage global expansion campaigns, ensuring correct translation, culturally appropriate messaging, and geo-specific targeting across channels like Search and Display.

Hreflang Implementation Check: I advise on the technical implementation of hreflang tags to ensure proper landing page assignment for international paid traffic.

For service-based businesses (plumbers, lawyers, home cleaning), I manage Local Service Ads (LSA) to generate high-quality, pre-screened leads. This involves managing your profile, optimizing your service area, and strategically handling reviews to maintain your ‘Google Screened’ status.

Bid and Budget Optimization: I continuously adjust bid strategies to maintain optimal placement and maximize qualified leads within your set weekly budget constraints.

Lead Quality Dispute Resolution: I manage the process of disputing poor-quality or spam leads directly with Google, ensuring you are only paying for legitimate, high-potential customer contacts.

I use specialized tools to monitor your competitors’ ad copy, keywords, landing pages, and budget allocations. This intelligence allows us to identify their weaknesses and position your ads to capture their market share effectively.

Auction Insights Reports: Regular analysis of the Auction Insights Report provides a clear picture of your Impression Share, Overlap Rate, and Outranking Share compared to your key competitors.

Value Proposition Differentiation: Based on competitor data, we refine your ad copy to highlight unique selling propositions (USPs) that make your offering superior or more appealing.

I adjust bids and exclude targeting based on geographic performance and device type (mobile, tablet, desktop) to optimize return on ad spend (ROAS). I also plan and execute campaigns around key retail moments, holidays, and seasonal trends (e.g., Black Friday, tax season).

Budget Forecasting: Forecasting demand spikes allows us to proactively increase budgets to capture maximum traffic during high-intent, short-term promotional periods.

Placement Exclusions: Vigilant monitoring and exclusion of low-quality or irrelevant websites and apps prevent your ads from running in brand-unsafe environments and wasting budget (Display Network).

I create targeted YouTube Video campaigns designed to drive awareness, consideration, and direct response. Targeting methods include specific video channels, competitor channels, custom affinity audiences, and Google’s unique ‘Life Events’ targeting.

Skippable vs. Non-Skippable Formats: We choose the optimal ad format—from skippable in-stream for direct response to non-skippable for maximum brand awareness—based on the campaign’s specific goal.

Sequence Messaging: I implement Video Ad Sequencing to tell a narrative story over several views, moving users from a broad awareness message to a highly specific conversion message.

Drive app installs and engagement via Universal App Campaigns (UAC). UACs use Google’s machine learning to optimize ads across all major Google properties (Search, Play, YouTube) towards your target CPA/CPI goals.

In-App Event Optimization: We move beyond simple installs to optimize for high-value in-app events, such as “in-app purchase” or “subscription start,” driving better LTV (Lifetime Value) and higher quality installs.

I craft compelling Responsive Search Ads (RSA) and dynamic Responsive Display Ads (RDA) tailored to match high-intent search queries. This includes writing engaging headlines and descriptions, and structuring ad groups to leverage the best possible Quality Scores.

A/B Testing and Iteration: Continuous A/B testing of ad variations—including different CTAs, value propositions, and messaging—ensures we are always using the highest-converting ad copy available, maximizing CTR and minimizing CPA.

Customized Callouts and Extensions: Leveraging every available ad extension, from Sitelinks to Callouts and Structured Snippets, dramatically increases ad real estate and improves the relevancy of your ad to the user, a critical step in effective PPC consulting.

Ad traffic is useless without a strong destination. I review your landing pages for messaging cohesion, load speed, mobile responsiveness, and clear conversion paths to maximize your conversion rate (CVR) and improve Ad Quality Score. LPO is a non-negotiable part of efficient performance marketing.

Matching Ad Copy to Page Copy: Ensuring the exact keywords and messaging used in the ad are prominently featured on the landing page creates a seamless user experience, boosting Quality Score and reducing bounce rates.

Clear Conversion Path Audits: I identify friction points—such as too many form fields or unclear CTAs—that prevent visitors from converting and provide actionable steps to simplify the conversion funnel.

I utilize Google Ads Scripts to automate repetitive, time-consuming tasks. This includes setting custom bid rules, running hourly budget checks, pausing underperforming ads, and generating complex, custom data reports.

Data Discrepancy Alerts: I build custom scripts that alert us instantly when critical metrics (like CPA or conversion rate) deviate unexpectedly, allowing for rapid, proactive campaign intervention.

Dynamic Text Insertion: Scripts can be used to dynamically insert current prices, inventory levels, or promotional dates into your ad copy, ensuring maximum accuracy and urgency without manual updates.

I craft compelling Responsive Search Ads (RSA) and dynamic Responsive Display Ads (RDA) tailored to match high-intent search queries. This focuses on providing the high-quality assets (images, logos, videos) needed for Performance Max and Display campaigns to drive superior results across all Google properties.

I evaluate and recommend improvements for landing pages to match ad intent, improve load speed, mobile responsiveness, and conversion rate. This involves clear conversion path audits to simplify the conversion funnel, aligning with Google’s Quality Score guidelines.

Customized Google Ads training to equip your team, available via personalized consultations. I offer bespoke workshops tailored to beginner, intermediate, and advanced skill levels, focusing on your specific industry.

Bespoke Curriculum: Curriculum focuses on your specific industry challenges and account structure, providing hands-on knowledge your team can immediately apply, enhancing internal performance marketing capabilities.

Contact for Training: +1 (408) – 416 6679

You receive regular, transparent reports focused on **your key business metrics**—not just vanity metrics. I translate complex data from Google Analytics 4 (GA4) and Ads into clear insights, identifying trends, and providing actionable forecasts for future growth.

Custom Dashboards: I create customized dashboards using tools like Google Looker Studio, allowing you to monitor real-time performance and gain an instant understanding of campaign health.

Attribution Modeling: We analyze various attribution models to understand the true impact of each touchpoint (Search, Display, Video, etc.) on the final conversion, ensuring we credit and invest in the most effective channels.

For e-commerce businesses, I meticulously manage Google Shopping campaigns. This starts with optimizing your Google Merchant Center product feed—the foundation of success—and creating highly segmented campaign structures based on product categories and profit margins.

Product Feed Optimization: Ensuring high-quality images, accurate titles (with keywords), and compelling product descriptions are in your feed is the single biggest driver of Shopping campaign performance.

Query Sculpting via Priorities: I utilize priority settings and negative keywords across different campaign tiers to “sculpt” search queries, ensuring the most profitable products are served by the most aggressive bidding campaign.

I ensure adherence to Google Ads policies, GDPR, and CCPA to prevent disapprovals or account suspension. Specifically for non-profits, I manage the $10,000 monthly Google Ad Grant, constantly monitoring the account to ensure compliance with Google’s complex grant rules (e.g., minimum CTR, bidding limitations) to prevent the grant from being revoked.