In order to have effective SEO content strategy companies need to develop editorial calendar feeding optimized content into their website on a regular basis.
Writing an effective blog is a combination of both using SEO tactics and writing skills. SEO is cheap, gradual process and time-consuming. It is effective in long-term whereas many view paid marketing as an easy and quick way to drive traffic without a large time investment. Once spending stopped, you lose that traffic. Optimizing a blog post or article to rank on Google search results is not a complicated process as one might think. SEO friendly and a readable blog go hand in hand and are dependent.
Things to keep in mind for writing an SEO Optimized blog post:
It starts with defining focus keyword and knowing the keywords that one wants the article to appear on search results. Optimization and structuring text goes together. Help the reader understand the goal of the article / blog post by going through the blog title, heading and introduction sentence. Keep in mind; Using focus keyword too often damages the readability of your text.
Steps for an optimized blog post/article:
Define a focus keyword: Focus on two long tail keywords
SEO friendly blog post starts with defining a focus keyword. In order to know what keyword to use we need to define the target audience and what they are likely to search for.
Add focus keyword in the following area:
H1 and H2 titles
Thought Process for writing an SEO Optimized Blog post
Optimize your images:
Use focus keyword as the title of the image and define Alt tag and description to help both users and search engine understand what the image is about. Images have major effects on the speed and download of the page, therefore, bloggers need to make sure the image is reduced to a minimal size (not losing image quality) before uploading to the website. .
Length for the blog or article:
An optimized blog requires having a minimum of 300 keywords.
Focus keyword is required to repeat 3-5 times to increase keyword density.
Syndicate via Social Channels
Elements of an optimized page:
Use responsive design
Make sure the blog page loads under two seconds
Check index status for blog via Google webmaster
Some say content is blood while others believe content is king. SEO is not a one-time setup process. In both cases in order to have effective content strategy companies need to develop editorial calendar feeding content into their website on a regular basis. Well done SEO can have a long lasting, sustainable impact for your website