SEO stands Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. i.e. Google, Yahoo, Bing
Your website should attract new potential customers by achieving:
– Quality of Traffic
– Quantity of Traffic
– % of Organic compared with Paid, Social, Email, etc.
One way to do so is by showing up in search results. Methods of making your website appear when people search for the things you sell like children’s clothes are called search engine optimization, or SEO for short.
Think of it this way, SEO is like a shop window display — you want to make the shop window display interesting and attractive.
Keep-up yourself updated with the latest Google Algorithm changes by visiting Google Algorithm History and make necessary changes to your SEO strategy as required.