Website Marketing Analytics
“Google Analytic’s gives us key insights that help drive the evolution of our product on our mobile app and desktop. It shows us exactly how people are using our product on each platform.”Jeffrey Fluhr, CEO Spreecast
Google Analytic’s gives you insights you can turn into real results: from choosing the right benchmarks and content to testing channel and campaign performance. And it’s easy to share what you learn with everyone in your organization.
Your customers go everywhere; shouldn’t your analytic’s? Google Analytic’s shows you the full customer picture across ads and videos, websites and social tools, tablets and smart phones. That makes it easier to serve your current customers and win new ones.
Taking action has never been easier:
“Google Analytics gives us a total view of all our performance numbers. And the integration with Ad Words makes it easy to compare channels and make the most of our budget.”
Know your audience:
No two people think exactly alike. Google Analytics helps you analyze visitor traffic and paint a complete picture of your audience and their needs, wherever they are along the path to purchase.(Website Marketing Analytics)
Trace the customer path:
Where customers are can be as critical as who they are. Tools like Traffic Sources and Visitor Flow help you track the routes people take to reach you, and the devices they use to get there, so you can meet them where they are and improve the visitor experience.
See what they’re up to:
Do some types of people give you better results? You’ll find out with tools like In-Page Analytics, which lets you make a visual assessment of how visitors interact with your pages. Learn what they’re looking for and what they like, then tailor all your marketing activities — from your site to your apps to your ad campaigns — for maximum impact.
An ad click here, a page view there, a video watched on a tablet before bed… but which one clinched the sale? Google Analytics has the latest in full-credit measurement, so you see all the stops people take on the road to action. The result: a measurable way to improve campaigns and reach new audiences as they go through their days.
Reach your performance goals:
When you need to see how your marketing programs are performing on all digital platforms, Google Analytics is ready to help. Whatever your business goals, you’ll find powerful insights into which campaigns really drive visits, sales and other actions from your users. Sophisticated tools like Multi-Channel Funnels and Attribution show how all your campaign elements work together — so you can give the most credit to those that work best.
Reach the right audience:
To make the most of your marketing resources, your campaigns have to work together to deliver the right messages at the right moments. Tools like Remarketing and real-time reporting help you reach your most engaged viewers and see the impact of your message at the moment it’s delivered.
Reach peak capacity:
Your site may look great, but if it doesn’t work well you’ll lose business. Slow page loads, poorly placed content, and site crashes due to high visitor volume are the kinds of potholes that can be avoided easily with reporting tools like Site Speed, Alerts, and In-Page analytics.
Test. Adapt. Succeed. Repeat:
Once you know how well your latest promotion is converting, it’s time to act. Start testing! From marketing plans and ad keywords to the photo on your front page, Google Analytics is built to help you compare different approaches and see which performs best. Make changes, re-measure, and test some more. That’s the smartest way to make the most of your business and meet your performance goals.
Share with colleagues:
Share valuable insights with your boss, her boss, and everyone else who needs to know. Google Analytics lets you create dashboards and reports tailored to the needs of different teams, then use custom alerts to notify colleagues when there’s a big change in traffic patterns. Break down the internal silos that block your business, so you and all your colleagues can get behind the same data-driven truths and one unified strategy.