Google understands intent so you can anticipate intent. In this blog post Understanding User Intent for SEO, I am going to share a new trend in content mapping and optimization.
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What is User Intent?
User Intent is measuring how well a page matches the user’s intent?
Whether you are running an organic search or PPC campaign, it all starts with keyword research.
Keyword research is the first step. Have you ever asked yourself, What is the intent of the keyword?
The intent will determine the type of content you would develop to nurture the prospect through the funnel.
Keyword Intent is one of the most significant variables in marketing. All customer journeys, sales funnels, and brand engagement begin with intent. according to Rohan Ayyar editor at Search Engine Land
“Brands that use data to uncover the context and motivation behind every search that leads users to their website will be able to deliver an experience that eventually translates to revenue for them. How, then, can you go about capturing customer intent, and influence the decisions that they make and the actions that they take?” according to Rohan Ayyar editor at Search Engine Land
Searcher intent refers to the “why” behind a given search query — what is the searcher hoping to achieve?
User intent is an important ranking factor by Rank Brain in determining search relevancy.
Additionally, you can find a variety of subtypes of keywords that reveal a whole lot about the intent of the searcher.
- Branded keyword search
- Non branded keyword search
- Product-related search
- Business Value-based search
- Competitors related search
- Demographics search
- Occasion related searches
There are four types of intent according to an article published on SEW
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If your new blog post has one of the above user intents, Congrats, you have done a fantastic job. We all know Google intent is to make their customer happy by providing relevant content fast.
I was proofreading my blog post on Grammerly.com and was presented with below graphic to determine the intent of the blog. Please see for yourself.