Top SEO Ranking Factors 2018

Google has more than 200 Search Ranking Factors. In this blog  “Top SEO Ranking Factors” I am going to share actionable Advanced SEO techniques that will help boost your website SEO and traffic.

I have completed extensive research and have used resources from few of the well know Digital Marketing Influencers @NielPatel, @MattCutts, & @Backlinko

Let’s get going!

Top SEO Ranking Factors 2018

From the 200 Google Search Result Ranking factors here are seven that will increase website traffic and sales.

 

Website User Experience

Website Loading Speed

Dwell Time or Bounce Rate

Backlinks

Content Marketing Strategy

Fix Technical SEO issue your website has

On Page SEO Optimizations

 

User Experience UI/UX

What is a User Experience?

“User experience (UX) focuses on having a deep understanding of users, what they need, what they value, their abilities, and also their limitations.” defined by Usability.gov

Optimizing for best user experience is the best content and SEO strategy. Content Strategy & SEO are interdependent. We know from RankBrain, Google’s  AI Algorithm that ranks websites based on users engagement.

What are the KPIs for best user engagement?

In my opinion its the CTR & Bounce rate. If you think I am missing on anything, please comment below.

Website User Experience Factors | TimeZ Marketing

 

Even though backlinks continue to be the cornerstone of Google’s Algorithm, it’s clear that user experience (UX) signals to influence search engine rankings results.

In 2015 Google announced a  machine learning algorithm called RankBrain, measures how users interact with a website on SERPs.

Here are tips on how to drastically improve website user experience

  • Use White Space
  • Page Loading Speed
  • Call to Actions
  • Use Bullets
  • Use Images
  • Headings and Titles
  • 404 Errors
  • Mobile Friendliness

 

 

Website Loading Speed

Google has publicly confirmed your website speed as a significant ranking factor. Have a fast loading website does not mean you will rank higher but you won’t get penalized for slow loading site.

I highly recommend using  Google Page speed insightsGTMetrix. GTMetrix shows server response or hosting issues.

Website Speed Optimization with TimeZ Marketing

 

You can also visit Google Analytics by going to Behavior > Site Speed and check for yourself the changes you make to your pages whether turn out to be practical.

 

 

 

Dwell Time or Bounce Rate

In my opinion, the bounce rate is one of the most critical factors. Reminds me of Google RankBrain Algorithm that works based on User experience. We know key KPI for measuring user experience is Bounce Rate, which tells Google if the user found your content helpful and relevant. I strongly advise deleting pages with higher bounce rate to reduce the overall website rate. Below from @Baclinko, you will see the correlation between bounce rate and Google Rankings.

Bounce Rate Top SEO Ranking Factor | TimeZ Marketing

 

 

BackLinks

Backlinks to your website are a signal to search engines that others vouch for your content, also know as “Vote of Confidence” are highly valuable for SEO.

Backlinks are not as relevant as it used to be in the beginning years of SEO and SEM.

 

What are backlinks? | TimeZ Marketing

image source @moz

 

 

Content Marketing Strategy

  • Outdated blogs posts or press releases
  • category and tag pages
  • search result pages
  • E-commerce product pages with Zero sales
  • Thin content
  • Provide value, obsolete blogs, press releases, products,
  • pages with duplicate content
  • Table of Contents
Word Count Rankings | TImeZ Marketing

image source @backlinko

Fix Technical SEO issue your website has

Most common Technical Issues:

  • DUplicate or Missing title tags
  • Duplicate description Tags
  • Broken Links
  • Images with Missing AlT Text
  • Pages Blocked by Robots.txt
  • 302 Redirects That’s should be 301 Redirects.

Google Search Console to view Top Technical SEO Issues | TimeZ Marketing

@Raventools @SEMRush tools

 

On Page Optimization

  • Optimize Title and Description for Higher CTR
  • Short URLs for On-page SEO

 

Step by Step Guide to Writing an Optimized Website Blog Post

User-Friendly Website Development

Website Loading Speed Impact Traffic

 

 

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