Target ROAS - Google Ads Smart Bidding Strategy

Target ROAS – All Your Questions Answered.

What Is Google Ads Target ROAS

Target ROAS is Google Ads Smart Bidding strategy that helps you get more conversion value or revenue at the target return-on-ad spend (ROAS) you set.
Target ROAS lets you bid based on a target return on ad spend (ROAS).
Target ROAS is available as either a standard strategy or portfolio strategy across multiple campaigns.

When To Use Target ROAS Bidding Strategy?

– Use when conversions have different values and you want them to meet a target return.
– Do not use it when you do not know the different values of your conversions.
Target ROAS can be applied at Campaign and Ad-group level.

What does Target ROAS stands for?

Target ROAS stands for Target Return on Ads Spend.

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