Step by Step Guide to Writing an Optimized Website Blog Post

It starts with defining focus keyword and knowing the keywords that one wants the article to appear on search results. Optimization and structuring text goes together. Help the reader understand the goal of the article/blog post by going through the blog title, heading and introduction sentence. Keep in mind; Using a focus keyword too often damages the readability of your text.

  • Define a focus keyword: Focus on two long tail keywords
  • Add focus keyword in the following area
  • Optimize your images
  • Length for the blog or article
  • Keyword density
  • Syndicate via Social Channels
  • Elements of an optimized page

 

Key to Success:

Use current SEO trends and tricks for optimization. Leaning on practices that were once tried and true could now get your website penalized.

Comment in the thread below some of the practices that were once true and now that can hurt your search rankings.

How to write an engaging & SEO friendly blog post?

To have an engaging SEO content strategy companies need to develop editorial calendar feeding optimized content into their website on a regular basis.

Writing an engaging blog to rank higher on Google Search Results is a combination of both using SEO tactics and writing skills. SEO is cheap, gradual process and time-consuming. It is useful in long-term whereas many views paid marketing as an easy and quick way to drive traffic without a significant time investment. Once spending stopped, you lose that traffic.  Optimizing a blog post or article to rank on Google search results is not a complicated process as one might think. SEO friendly and content blog go hand in hand and are dependent.

 

Define a focus keyword: Focus on two long tail keywords

SEO friendly blog post starts with defining a focus keyword. To know what keyword to use we need the target audience and what they are likely to search.

Add focus keyword in the following area:

  • Blog/Page Title
  • H1 and H2 titles
  • URL
  • Body
  • Image tag
  • Site Title
  • Meta Description

Thought Process for writing an SEO Optimized Blog post

Optimize your images:

Use the focus keyword as the title of the image and define Alt tag and description to help both users and search engines to understand what the image portrays.  Images have significant effects on the speed and download of the page; therefore, bloggers need to make sure the image is resized (not losing image quality) before uploading to the website.

Length for the blog or article:

  • An optimized blog requires having a minimum of 300 keywords.

Keyword density:

  • Focus keyword is required to repeat 3-5 times to increase keyword density.

Syndicate via Social Channels

Elements of an optimized page:

  • Use responsive design
  • Make sure the blog page loads under two seconds
  • Check index status for the blog via Google webmaster

Some say content is blood while others believe content is king. SEO is not a one-time setup process. In both cases to have an active & engaging content strategy companies need to develop editorial calendar feeding content into their website on a regular basis. Well done SEO can have a long-lasting, sustainable impact for your website

Other blog posts you might find helpful:

The Ultimate Guide to Writing Blog Posts That Rank in Google’s Top 10

What Does It Mean to “Write for SEO” in 2018? – Whiteboard Friday

 

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