Writing an engaging blog to rank higher on Google Search Results is a combination of both using SEO tactics and writing skills.
SEO is a cheap, gradual, and time-consuming process. It is useful in the long-term whereas many views paid marketing as an easy and quick way to drive traffic without a significant time investment. Once spending stopped, you lose that traffic.
Optimizing a blog post or article to rank on Google search results is not a complicated process as one might think. SEO friendly and content blog go hand in hand and are dependent.
In this blog post, I am going to share Step by Step Guide to Writing an Optimized Website Blog Post.
- Define a focus keyword: Focus on two long-tail keywords
- Where to use Focus Keyword
- Optimize your images
- Length for the blog or article
- Keyword density
- Syndicate via Social Channels
- Elements of an optimized page
Keys to Success
Use current SEO trends and tricks for optimization. Leaning on practices that were once tried and true could now get your website penalized.
Define a focus keyword: Focus on two long tail keywords
SEO friendly blog post starts with defining a focus keyword. To know what keyword to use we need the target audience and what they are likely to search.
Where to use Focus Keyword
- Blog/Page Title
- H1 and H2 titles
- Image tag
- Site Title
- Meta Description
Optimize your images
Use the focus keyword as the title of the image and define Alt tag and description to help both users and search engines to understand what the image portrays. Images have significant effects on the speed and download of the page; therefore, bloggers need to make sure the image is resized (not losing image quality) before uploading to the website.
Length for the blog or article
- An optimized blog requires having a minimum of 300 keywords.
- Focus keyword is required to repeat 3-5 times to increase keyword density.
Syndicate via Social Channels
Elements of an optimized page
- Use responsive design
- Make sure the blog page loads under two seconds
- Check index status for the blog via Google webmaster
Some say content is blood while others believe content is king. SEO is not a one-time setup process. In both cases to have an active & engaging content strategy companies need to develop editorial calendar feeding content into their website on a regular basis. Well done SEO can have a long-lasting, sustainable impact for your website