Category: SEM

Expected Clickthrough Rate (CTR) The expected CTR is an estimate of how likely someone will click your ad when it appears for one of your chosen keywords. When looking …

Maximize clicks bidding strategy is similar to Maximize conversions, but this is best for driving more traffic. The goal of the campaign is not conversions. Websites having excellent conversion …

Pros And Cons Of Manual Bidding Strategy Pro’s Con’s Easiest bid strategy Advertisers set their own bids manually at the keyword level.  Best for folks who are thinking to …

Smart Bidding combines an exclusive set of signals to set real-time bids for each and every auction to help you achieve your business objectives. In this blog, Smart bidding …

Table of Contents: What is Offline Conversion Tracking? Why Implement Offline Conversion Tracking Types of Offline Conversions Conversions resulting from an ad click. conversions resulting from phone calls. Benefits …

In this blog, we’ll review creative best practices for responsive display ads in order to reach customers and drive performance. What is Responsive Display Ads? Recommended # of Assets …

In this blog, I’ll explain the Google Ads optimization score and how to use it to implement a Target CPA bidding strategy. Let’s get started… What is Optimization Score? …

I manage Google Ads for BirdEye. Almost everyday one of the questions I ask myself. How do I make sure that the PPC campaigns are cost-effective? How can I …

As a business, you face multiple challenges when it comes to acquiring new leads. One of the top challenges is how to balance quality and quantity. Do you make …

Have you ever thought about your Google Ads campaign structure? What works for your type of business and how to make campaign management easy. In this blog post, I …

In this step by step guide, Google Ads Account Structure – you’ll learn how to organize your account with the right hierarchy of campaigns, ad groups, ads, and keywords. …

Selecting the right Google Ads bidding strategy is key to a campaign success. Google Ads offers multiple bidding strategies tailored to specific campaign needs. You might want to ask …

Do you want to improve your Google Ads account efficiency? If the answer is yes – One area to look at is the keyword match types. There are five …

Did you know that 15% of searches on Google.com are brand new every day? These new searches can make managing keyword lists challenging and time-consuming. Using Dynamic Search Ads …