Well, you have heard of responsive design but what is this responsive content and how does it work? In this blog post, I am going to explain responsive design concept and introduce tools available to help content marketers get the most of their content.
Responsive content marketing works just as responsive website design where the layout of the website adjusts across all devices for better user experience. Responsive content shortens and summarizes website content to a few bullet points and makes available to users depending on the type of device. Content will adjust automatically just as a responsive website layout does.
Content needs to be responsive to serve users on different devices and provide enhanced user experience. There are apps developed that just do the same thing – summarize the content of your page. Summly – a startup company recently acquired by Yahoo is kind of an app version of responsive content marketing.
Responsive content marketing is another step towards helping devices load website pages fast. Just as Accelerated Mobile Pages (AMP) framework introduced by Google Oct 2015 helping websites load faster on mobile devices and enhance user mobile experience.
Websites that opt into AMP network saw an average of 15 to 85% website load speed and performance improvement. In 2010, Google officially announced on its webmaster blog that website speed would become an organic search ranking factor. If websites want to have organic ranking make sure it loads fast across all devices. Beginning/ early 2015 Google started sending its users notifications to websites that did not perform well. You can website notifications by visiting Google webmaster account and going to messages section.
Contact TimeZ Marketing to help develop responsive content marketing strategy for your company / organization. We have a dedicated team of talented people helping companies in Bay Area get the most of their Digital Marketing.