PPC SWOT Analysis

No Comments

PPC SWOT Analysis

PPC SWOT Analysis: Manage Campaigns Like a Business 

How to analyze your PPC campaigns like a boss?

Best PPC SWOT Analysis Agents

Strength (Internal) 

  • What are your top keywords, ads, and landing pages based on your KPIs?
  • What accounts, campaigns, and ad groups have achieved or exceed goal CTR, CVR, CPA, ROI, ROAS, margin, profit, etc.?
  • Keywords with Quality Score of 7 or greater?
  • Ad extension usage at 100 percent? Call Extensions in place if applicable?
  • Segmentation applied for geo-targeting (at campaign or location setting levels), search vs. display, keywords, remarketing audience targeting, etc.?
  • Search and display feature usage at 100 percent (when applicable)?
  • PLA/shopping campaigns and product feeds implemented correctly?
  • Strong negative keyword and excluded placement lists?
  • Mobile strategy in place with mobile preferred ads?

Weakness (Internal) 

  • What are your lowest performing keywords, ads, and landing ages based on your KPIs?
  • Is there a lack of testing protocol for ads, landing pages, and Ad Extensions?
  • Are there only search campaigns? Search campaigns with display activated?
  • Lack of Ad Extensions altogether?
  • Weak or lack of negative keyword and excluded placement lists?
  • Keywords with quality score 6 or lower?
  • Obvious keywords or display targeting missing?
  • Poor segmentation for geo-targeting, search vs. display, keywords, remarketing audience targeting, etc.?
  • Lack of mobile strategy?
  • PLA/shopping campaigns targeting all products? Product feed errors?

Opportunity (External) 

  • New features (e.g. Shopping Campaigns).
  • Applicable beta tests.
  • New channels (e.g. native, social, vertical based channels, display networks, etc.).
  • Growth of mobile usage.
  • New websites entering Google Display Network (e.g. Forbes.com).
  • Increase in search volume on Google, Bing, or Yahoo.

Threat (External) 

  • New features (e.g. Enhanced Campaigns).
  • New competitors.
  • Ad editorial policy changes.
  • New websites entering Google Display Network (e.g. Candy Crush mobile app).
  • Decrease in search volume on Google, Bing, or Yahoo.
  • Government or search engine changes in policies for privacy, cookie usage, etc.
  • Changes in SERP design resulting in fewer ad positions for search.
  • Increased CPC costs due to rising competition or changing search landscape.

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords.

Subscribe to our newsletter!

More from our blog

See all posts
No Comments
 

Leave a Comment