PPC SWOT Analysis May 9, 2014 Internet Marketing News No Comments PPC SWOT Analysis PPC SWOT Analysis: Manage Campaigns Like a Business How to analyze your PPC campaigns like a boss? Strength (Internal) What are your top keywords, ads, and landing pages based on your KPIs? What accounts, campaigns, and ad groups have achieved or exceed goal CTR, CVR, CPA, ROI, ROAS, margin, profit, etc.? Keywords with Quality Score of 7 or greater? Ad extension usage at 100 percent? Call Extensions in place if applicable? Segmentation applied for geo-targeting (at campaign or location setting levels), search vs. display, keywords, remarketing audience targeting, etc.? Search and display feature usage at 100 percent (when applicable)? PLA/shopping campaigns and product feeds implemented correctly? Strong negative keyword and excluded placement lists? Mobile strategy in place with mobile preferred ads? Weakness (Internal) What are your lowest performing keywords, ads, and landing ages based on your KPIs? Is there a lack of testing protocol for ads, landing pages, and Ad Extensions? Are there only search campaigns? Search campaigns with display activated? Lack of Ad Extensions altogether? Weak or lack of negative keyword and excluded placement lists? Keywords with quality score 6 or lower? Obvious keywords or display targeting missing? Poor segmentation for geo-targeting, search vs. display, keywords, remarketing audience targeting, etc.? Lack of mobile strategy? PLA/shopping campaigns targeting all products? Product feed errors? Opportunity (External) New features (e.g. Shopping Campaigns). Applicable beta tests. New channels (e.g. native, social, vertical based channels, display networks, etc.). Growth of mobile usage. New websites entering Google Display Network (e.g. Forbes.com). Increase in search volume on Google, Bing, or Yahoo. Threat (External) New features (e.g. Enhanced Campaigns). New competitors. Ad editorial policy changes. New websites entering Google Display Network (e.g. Candy Crush mobile app). Decrease in search volume on Google, Bing, or Yahoo. Government or search engine changes in policies for privacy, cookie usage, etc. Changes in SERP design resulting in fewer ad positions for search. Increased CPC costs due to rising competition or changing search landscape. Zabi Niazi About us and this blogWe are a digital marketing company with a focus on helping our customers achieve great results across several key areas. Learn more about us Request a free quote We offer professional SEO services that help websites increase their organic search score drastically in order to compete for the highest rankings even when it comes to highly competitive keywords. Contact now Subscribe to our newsletter! Categories Internet Marketing News Recent Posts Amazon Marketing Services AMS – Digital Marketing Agency Responsive Content Marketing Thought Process for writing an SEO Optimized Blog post 5 Effective Social Media Strategies Advanced Content Marketing Tips for Small Businesses Categories Internet Marketing News (19) More from our blog See all posts Amazon Marketing Services AMS – Digital Marketing Agency Are you a business struggling to sell via Amazon Marketing Services? At… Continue reading Responsive Content Marketing Well, you have heard of responsive design but what is this responsive… Continue reading Thought Process for writing an SEO Optimized Blog post In order to have effective SEO content strategy companies need to develop… Continue reading 5 Effective Social Media Strategies Information, on how to effectively engage with customers through social media. Be… Continue reading Advanced Content Marketing Tips for Small Businesses Advanced Content Marketing Tips for Small Businesses Content Marketing Tips for Small… Continue reading User Friendly Website Development User Friendly Website Development With a focused content strategy you'll see better… Continue reading Responsive Design Increases Results of Your Online Marketing Responsive Design Increases Results of Your Online Marketing As a marketer we… Continue reading New Tools for Small Business Owners – Google My Business New Tools for Small Business Owners - Google My Business Google recently… Continue reading Prev. Post All Posts Next Post No Comments Leave a Comment cancelYou must be logged in to post a comment.