Maximize Conversions – Google Ads Bidding Strategy
July 25, 2020
What is Google Ads Maximize Conversions
- Maximize conversions automatically sets bids to help get the most conversions for your campaign while spending your budget.
- Maximize conversions use advanced machine learning to automatically optimize bids and offer auction-time bidding capabilities that tailor bids for each and every auction.
How it works
- Maximize Conversions takes historical information about your campaign and evaluating the contextual signals present at auction-time.
- Maximize conversions bidding automatically finds an optimal bid for your ad each time its eligible to appear on SERP.
- Maximize conversions sets bids to help get the most conversions for your campaign while spending your budget.
- Unlike Target ROAS or Target CPA bid strategies, Maximize Conversions is concerned with conversion volume rather than return on investment goals.