Maximize clicks bidding strategy is similar to Maximize conversions, but this is best for driving more traffic.
The goal of the campaign is not conversions. Websites having excellent conversion rates could benefit from Maximize bid strategy, as it will drive more traffic and subscribers to them.
Advertisers must set maximum CPC for this strategy and closely monitor the keywords they are paying for.
– Sets bids to get the most clicks for a target spent amount.
– Use when your goal is to get traffic to your site.
– Do not use it when you have strict ROI and CPA Goals.
– It can be applied at Campaign, Ad-group and keywords level.