KPIs

What is a KPI?

If you are an SEO, SEM, PPC or a Digital Marketer, I am sure you have heard of KPI’s from your boss.

KPI stands for Key performance indicators used to measure the performance of a campaign or a marketing colleague working on campaigns. It is a strategic tracking method that helps your business organize and define what these goals and objectives are in numerical form..

Lead Gen KPIs

  • Website Visitors
  • Conversions
  • Followers

Demographics KPI

  • Devices
  • Geography and Language
  • %New Users

Engagement KPIs

  • Dwell Time
  • Clicks
  • Scroll Tracking

Acquisition KPIs

  • %of Total traffic by channel
  • Referral Paths
  • SEO – Ranking Keywords

Social Media Engagement KPIs

  • Reach
  • Impressions
  • Shares / Retweets
  • Likes / Reactions / Favorites
  • Comments / Replies
  • Link Clicks
  • Audience Demographics
  • Most Popular Content
  • Social Referral Traffic
  • Conversions / Leads / Purchases
  • Optimal Days / Time of Engagement
  • Followers

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