There are a ton of SEO tools available online. My favorite two best Free SEO Tools are Google Search Console and Google Analytics.
Here is why:
All other SEO Platform including SEMRush, MOZ, RavenTools etc would want to connect to the two platforms (Search Console and Analytics) and extract key SEO Data relevant to the website and redeliver in a more representative visualized format compared to Search Console or Google Analytics.
Search Console and Google Analytics are not as mature in terms of visualization compared with other SEO platforms. I think this is one of the biggest drawbacks and a reason for marketers to search for other free SEO tools.
We can keep our hopes up as we know that Google constantly thrives to improve on their current Marketing tools sets. Just recently we saw a major change in Google Search Console dashboard. Hopefully additional customizations are made where eventually all marketers end up using Google Search Console to understand their website SEO.
SEO is one of the most effective acquisition channels with the highest conversion rate. Most of us will agree SEO is time consuming but free. SEO requires technical knowledge of how search engines work and drafting a website through which Google bot can crawl and understand elements on the page.
Here are five error messages from Coverage Tab and their meaning.
Submitted URL seems to be a Soft 404
This means that the page was “not found”, but delivered an incorrect status code in the header. (I’ve found this one to be a little buggy)
There’s a redirect for this page (301/302). But it ain’t working.
Submitted URL not found (404)
The page wasn’t found and the server returned the correct HTTP status code (404). All good. (Well, if you ignore the fact that the page is broken…)
Submitted URL has crawl issue
This could be a 100 different things. You’ll have to visit the page to see what’s up.
Server errors (5xx)
Googlebot couldn’t access the server. It might have crashed, timed out, or been down when Googlebot stopped by
What is Semantic Search?
The ability for search engines to understand topics and rank search results accordingly is called: “Semantic Search”
Latent Semantic Indexing (LSI) is a mathematical method used to determine the relationship between terms and concepts in content. The contents of a webpage are crawled by a search engine and the most common words and phrases are collated and identified as the keywords for the page.