Google Analytics is one of the most popular free tools from Google, enriched with features that allow to track and measure website or a campaign engagement.
Here are tips that will help you measure and track your website engagement.
- Integrate with Google Webmaster & Google Ads
- Identify objectives & Goals
- Define Custom Audience
- Assign a Monetary Value to Goals
- Examine Top Conversion Paths
- Measure download speed
- User Acquisition’s tab
- Stop Tracking Yourself
- Schedule Automated Email Reports
- Official Google Analytics Channels
- Helpful Articles on Google Analytics
Integrate with Google Webmaster & Google Ads
If you have a WordPress website that requires updating the website and plugin on a constant base. Then, its advised using Google Tag Manager. You can update the website or change codes; the past implemented integrations will remain unchanged.
Identify objectives & Goals
What are your website goals?? How you want to the user to interact with the site. These are all the questions, needs to be answered when defining goals. You can set goals in Google Analytics by going to the Admin section and clicking on Goals.
How to set up Goals in Google Analytics:
Define Custom Audience
Defining custom is vital to your Digital Marketing Campaigns Success. Defining Custom audience gives the ability to retarget and remarket to users who did not convert. Helps improve the conversion rate.
Assign a Monetary Value to Goals
Goals set in the admin section of Google Analytics can be assigned Monetary value. The Monetary value helps determine ROI for the campaigns.
Examine Top Conversion Paths
Improve website user experience by understanding top conversion paths. Find out where visitors are ditching the site and how you can make the site more friendly.
Measure download speed
One of the best features Analytics provides is the website speed avg. One of the major factor for search rankings. Know your website speed and design a user-friendly website.
User Acquisition’s tab
Know the conversion rate of all channels by visiting Acquisition Tab; The tab shows the number of visits to each channel including Organic, Direct Traffic, Display Ads, Social Media, Referral and Email Marketing.
Stop Tracking Yourself
Google Analytics allows adding filters to exclude yourself and your coworkers from Analytics data. Developer or Admin visits can skew traffic information. This is important if you want to maintain a healthy bounce rate and conversion rate.
Schedule Automated Email Reports
If you are someone who does not want to login into Google Analytics view reports and wants to review the reports via Email, then, Go to the Admin Section of your Google Analytics Account.
Official Google Analytics Channels
Stay up to date with the latest Google Analytics news, and get support when you need it via these official Google Analytics channels:
- Google Analytics Blog
- Google Analytics Help Center
- Google Analytics Developers
- Google Analytics Product Forums
- Google Analytics Academy
- Google Analytics Training & Certification
- Google Analytics Partners
- Google Analytics Solutions Gallery
- Google Analytics URL Builder
- Google Analytics on YouTube
- Google Analytics on Google+
- Google Analytics Academy on Google+
- Google Analytics on Facebook
- Google Analytics on Twitter
Helpful Articles on Google Analytics
Are you looking for helpful articles that cover Google Analytics? Here’s a collection of some of the more helpful and popular articles covering a wide range of topics, most of which have been shared directly by Google:
- The Absolute Beginner’s Guide to Google Analytics
- How to Run an A/B Test in Google Analytics
- How to Track Conversions in Google Analytics
- How to Increase Your Conversions Using Google Analytics Conversions Reports
- How to Run a Cohort Analysis in Google Analytics
- How to Use the Lifetime Value Feature in Google Analytics
- The Ultimate Guide to Removing Google Analytics Referral Spam
- How to Protect Your Google Analytics From Getting Hacked
- 8 Simple Yet Effective SEO Hacks Inside Google Analytics
- How to Diagnose Traffic Drops in Google Analytics
- 5 Actionable Google Analytics Reports to Improve Your Marketing Today
- How to Find Hidden Social Media Referral Traffic With Google Analytics
- 2 Google Analytics Segments & 1 Report To Help You Better Understand Your Visitors
- Beginner’s Guide to Google Analytics Attribution Modeling
- Google Analytics For E-commerce: A Beginners Guide
- 10 Essential Google Analytics Dashboards for Ecommerce
- Google Analytics Hacks for Subscription Businesses
- The 5 Most Meaningful Google Analytics Reports for Social Media Marketers
- 5 Google Analytics Power Tips for Small (& Smart) Businesses
- 11 Google Analytics Metrics Bloggers Should Track
- Setting up Cross-device tracking via User Id in Google Analytics
- 8 Lessons I’ve Learned About Using Google Analytics at Scale
- 21 Actionable Google Analytics Tips That’ll Boost Your Sales
- 4 Business Questions Google Analytics Can Answer About Your Website Visitors
- How to do ROI Analysis in Google Analytics
- Is Your Responsive Design Working? Google Analytics Will Tell You
- 8 Data Lies Google Analytics is Telling You (And How to Fix Each One)
- How To Use UTM Parameters In Google Analytics
- How to Get Actionable Data from Google Analytics in 10 Minutes
- How to Navigate Google Analytics Like a Pro
- Advanced Content Analysis in Google Analytics
- How to Automate Google Analytics Reporting with Google Sheets
- 7 essential Google Analytics reports every marketer must know
- 18 useful Google Analytics custom reports, segments and dashboards for SEO
- Google Analytics Certification and How to Pass the GAIQ Test
- Google Analytics 360 Suite: What You Need to Know
- 8 Google Analytics Reports to Boost Your SEO Performance
- 5 Simple Google Analytics Reports You Should Create for Every Client