In this blog, I’ll explain the Google Ads optimization score and how to use it to implement a Target CPA bidding strategy.
Let’s get started…
What is Optimization Score?
Optimization score is an estimate of how well your Google Ads account is set up to perform.
It can help you work smarter, freeing up more bandwidth to focus on opportunities that will help you grow your business. Along with the score, you’ll see a list of recommendations that can help you optimize each campaign.
>From the page menu on the left, click Recommendations.
You’ll see your account’s score and available recommendations broken down by category.
Note the score that’s calculated in real-time, based on the statistics, settings, and status of your account.
Underneath your optimization score, you’ll see the recommendations ranked by priority.
The recommendations expected to have the highest impact on the overall score and performance will be at the top.
The optimization score is made up of multiple sections. Each section provides unique optimization tips for specific campaigns.
The sections include:
- All recommendations,
- Bid & Budgets,
- Ads & Extensions,
- Keywords & Targeting,
- and Repairs.
These sections may show up depending on the level of optimization recommended for the account.
If you dismissed any recommendations, you can find them by clicking on the dismissed filter in the card.
Let’s walk through how to implement a Target CPA bidding strategy through the Recommendations page.
Once in the Recommendations page, click on the relevant section filter related to bidding: Bids & Budgets. You’ll see various recommendations related to improving your bidding strategies.
Find the box titled ‘Bid more efficiently with Target CPA’.
Within the box, you’ll see an overview of why the account will benefit from applying a Target CPA strategy.
Here you have an estimation in terms of conversion and cost uplift. Signals as to why Target CPA is identified as a good fit, are also visible.
If you feel comfortable with the proposed changes, click ‘Apply All’. Click the ‘View Recommendations’ button.
Here you have an estimation of the impact on weekly conversions, cost per conversion, and cost per campaign.
Browse the campaigns recommended for Target CPA and click the ‘View’ button for more information. You’ll see Target CPA options and estimations of the weekly conversion and cost uplift. To apply the suggestions, click ‘Apply’.
Your score should increase immediately, based on what you have applied.