What is Ad Rank in Google Ads?
Ad Rank is a calculation of max CPC, quality score (expected CTR, ad relevance, landing page experience), the expected impact of ad extensions and ad formats as well as other contextual factors like location and device. It determines if your ad is eligible to show and where it appears on the page relative to other ads.
What is Portfolio Strategy in Google Ads?
Portfolio Strategy is an automated, goal-driven bid strategy that groups together multiple campaigns, ad groups, and keywords. It automatically sets bids to help you reach your performance goals