In this blog, we’ll review creative best practices for responsive display ads in order to reach customers and drive performance.
- What is Responsive Display Ads?
- Recommended # of Assets
- Responsive Display Ads Best Practices
- How it looks like on YouTube, Gmail and Discovery
What is Responsive Display Ads?
Responsive display ads are a form of asset-based ads that show on the Google Display Network. An asset is a part of an ad, such as a headline, description, image or logo.
To create responsive display ads, you upload assets into Google Ads. Then machine-learning algorithms combine these assets in countless combinations while continuously optimizing for performance.
How Discovery Ads Show
Recommended # of Assets
Include the recommended number of assets to drive the best results, use the recommended number of assets for each asset type:
- 5 Headlines
- 5 Images
- 5 Short descriptions
- A one to one logo
- 1 long headline
- Business name
Ensure that all short headlines, long headlines, and description copy are distinct and can be used interchangeably.
Use high-quality images, Images are the most crucial element of responsive display ads since they help customers understand your business, products, and brand.
Images Quality – Responsive Display Ads
You can upload your own image or choose from Google’s library.
Responsive Display Ads Best Practices
- Avoid images that are blurry, skewed, or use excessive filters.
- Images should not have round edges or borders, nor should they include a mirrored image.
- Don’t overlay a logo, text, or button on top of your image, This includes button overlays that lead customers to click play or download.
- And lastly, avoid displaying products over digital composite backgrounds, including an all-white background.
- Create a unique and effective copy, Your long headline should demonstrate your brand or product’s value proposition in a way that’s interesting and useful to customers.
- It should be able to stand alone without the support of a description.
- Create short headlines that are unique and compelling. It’s best to spell out your offer, rather than repeating your business name in the short headline.
- Descriptions should be written to complement short headlines.
- Articulate your value proposition clearly, rather than writing descriptions that include little detail on business value.
- Uploading your logo, Upload your business’s logo in both 1 to 1 and 4 to 1 aspect ratios.
- Ensure that your entire logo is centered and not too close to the edge of the image.
- Avoid adding small text in your logo, and don’t add additional flair or details that aren’t usually a part of it.
- Transparent logos are preferred, but white backgrounds are also acceptable.
- Your business name, Enter your conversational brand name rather than your business’s full legal name.
- Don’t use any trademark or copyright signals in your business name.
- Remember, responsive display ads are only as good as the assets used to create them.
