Are You Looking to Make Great Customer Experiences?
If the answer is Yes – A Great customer experience is the product; when marketers understand their customer whole journey. Customer Data Platform CDP’s are in the frontline for solving Customer Journey’s, providing Real-time Data for Real-time personalization & segmentation at Scale.
Today’s Omni-channel Digital era, consumers engage with a multitude of Digital and offline marketing channels. Keeping track of all user interaction’s and Journey becomes a challenge for marketing decision makers. In this blog post, I am going to share what a Customer Data Platform (CDP) is and highlight important use cases.
A Customer Data Platform (CDP) is a Data Management Platform or Analytics solution with complete customer’s Journey and Omni-channel touch points including Digital and physical (In-Store or Offline). A Customer Data Platform Allows — to Gather and Act on Unified Customer Information.
A Customer Data Platform (CDP) provides a broad scope of information and dynamic view of customers to create a Single Customer View.
A Single Customer View is crucial to driving personalized data-driven marketing campaigns.
Customer Data Platform Capabilities Include:
- Real-time Customer Data – A
llowingus marketers to make real-time campaign optimizations and avoid negative marketing budget spend.
- Deliver personalized experiences in real-time across all channels and destinations.
The CDP Institute defines a Customer Data Platform as:
Customer Data Platform Key Features
Successful personalization must be knowledge-driven, agile and real-time. Source “Adobe”.
Centralized customer data from all sources and then make this data available to other systems for personalized marketing campaigns, superior customer service, and experience across the enterprise.
No 1 Problem Customer Data Solves:
Data sitting in Silos from hundreds maybe thousand data points.
No 1 Advantage of Having a Customer Data Platform:
Makes truly connected, personalized customer experiences possible. Utilize customer insight from channel to channel.