What is Google Ads Quality Score?
I manage Google Ads for BirdEye. Almost everyday one of the questions I ask myself. How do I make sure that the PPC campaigns are cost-effective? How can I …
Understanding User Intent for SEO Keyword Research
Google understands intent so you can anticipate intent. In this blog post Understanding User Intent for SEO, I am going to share a new trend in content mapping and …
Google Ads Bidding Strategies Explained [2019]
Selecting the right Google Ads bidding strategy is key to a campaign success. Google Ads offers multiple bidding strategies tailored to specific campaign needs. You might want to ask …
Amazon Marketing Services (AMS) Tips
Here are Five Amazon Marketing Services Tips vital to the success of your campaigns. Content Optimization & Strategy. The inclusion of high spends keywords in the products title & …
Google Ads – Keyword Match Types
Do you want to improve your Google Ads account efficiency? If the answer is yes – One area to look at is the keyword match types. There are five …
Dynamic Search Ads | Google Ads
What is Dynamic Search Campaign? How They Show How Targeting Works? Categories recommended for your website URL Targeting All Webpages Benefits Summary What is Dynamic Search Ads? Dynamic Search …
What are YouTube Bumper Ads?
Designed around current viewing habits – YouTube Bumper Ads uses machine learning to automatically pull out a six-second version from a longer ad (video). YouTube Bumper Ads can extend …
Mobile SEO Checklist 2019
A Complete Guide to Mobile Website SEO Optimization 2019
PPC SWOT Analysis
How to analyze your PPC campaigns like a boss in a B2B SaaS model? First, identify KPI’s. In a B2S SaaS model, sales funnel might include: Lead MQL SQL …
YouTube Ranking Factors – How to Rank Videos with YouTube SEO?
Video content assets tend to have a higher conversion rate compared to text, infographic or image making it crucial to understand how Youtube ranking works. In addition, YouTube Videos …