How to Improve Google Ads Quality Score?
Expected Clickthrough Rate (CTR) The expected CTR is an estimate of how likely someone will click your ad when it appears for one of your chosen keywords. When looking …
Maximize Clicks – Google Ads Bidding Strategy
Maximize clicks bidding strategy is similar to Maximize conversions, but this is best for driving more traffic. The goal of the campaign is not conversions. Websites having excellent conversion …
Enhanced CPC (eCPC) – Smart Bidding Strategy
Manual Bidding Strategy – Everything to Know About
Pros And Cons Of Manual Bidding Strategy Pro’s Con’s Easiest bid strategy Advertisers set their own bids manually at the keyword level. Best for folks who are thinking to …
Your Target CPA Questions Answered – updated [2020]
Is My Website Showing in Google Search?
People who own websites, whether they are running an online business or managing a hobby site, often check Google to see if their websites are appearing on Search, sometimes …
Target ROAS – All Your Questions Answered.
Positive Methods to Increase Website Visibility & Negatives to Avoid
Positive methods to increase website visibility Make sure your website contains useful information like inventory, selection, pricing, location, and hours. Must have Google my business listing if your business …
Google Ads Smart Bidding Best Practices
Smart Bidding combines an exclusive set of signals to set real-time bids for each and every auction to help you achieve your business objectives. In this blog, Smart bidding …
Complete Guide to Tracking & Importing Offline Conversions
Table of Contents: What is Offline Conversion Tracking? Why Implement Offline Conversion Tracking Types of Offline Conversions Conversions resulting from an ad click. conversions resulting from phone calls. Benefits …