If you want to learn the basics of creating an online presence and using Google Search tools to help customers find your website, this blog is for you. You’ll …

Smart Bidding combines an exclusive set of signals to set real-time bids for each and every auction to help you achieve your business objectives. In this blog, Smart bidding …

Table of Contents: What is Offline Conversion Tracking? Why Implement Offline Conversion Tracking Types of Offline Conversions Conversions resulting from an ad click. conversions resulting from phone calls. Benefits …

Video content assets tend to have a higher conversion rate compared to text, infographic or image making it crucial to understand how Youtube ranking works. In addition, YouTube Videos …

In this blog, we’ll review creative best practices for responsive display ads in order to reach customers and drive performance. What is Responsive Display Ads? Recommended # of Assets …

In this blog, I’ll explain the Google Ads optimization score and how to use it to implement a Target CPA bidding strategy. Let’s get started… What is Optimization Score? …

I manage Google Ads for BirdEye. Almost everyday one of the questions I ask myself. How do I make sure that the PPC campaigns are cost-effective? How can I …

BirdEye is a software that helps businesses collect and leverage customer feedback. So are BirdEye reviews fake? The answer is no.  If you’re looking at this article, chances are …

As a business, you face multiple challenges when it comes to acquiring new leads. One of the top challenges is how to balance quality and quantity. Do you make …

Have you ever thought about your Google Ads campaign structure? What works for your type of business and how to make campaign management easy. In this blog post, I …