Demand Generation vs Lead Generation
A lot of people think they are doing demand-gen when they are actually doing Lead Generation. Let’s first understand, what Demand is Demand Generation. What is demand generation? Demand …
Author: Zabi Niazi
How to achieve short and long-term Account-based Marketing ABM success?
One way to achieve short-term account-based marketing success is to develop a growth strategy that targets significant revenue opportunities. Key accounts are also important, as they provide the marketing …
How to engineer an Effective & Efficient B2B Demand-Gen Engine?
As a demand generation marketer you are facing an increasingly complex challenge. There are more ways to target more audiences with greater precision than ever before. Yet, success lies …
Maximize Conversions – Google Ads Bidding Strategy
What is Google Ads Maximize Conversions How it works
Are BirdEye Reviews Fake?
BirdEye is a software that helps businesses collect and leverage customer feedback. So are BirdEye reviews fake? The answer is no. If you’re looking at this article, chances are …
Mobile SEO Checklist 2020
A Complete Guide to Mobile Website SEO Optimization 2020
KPIs
What is a KPI? If you are an SEO, SEM, PPC or a Digital Marketer, I am sure you have heard of KPI’s from your boss. KPI stands for …