Author: Zabi Niazi

John Mueller, Senior Webmaster Trends Analyst at Google was asked a question, whether to delete or keep low ranking content on a website or How to know which content …

What are the most important Google SEO Ranking Factors? Google has over 200 Search Ranking Factors. In this blog, I am going to share the top 12 factors that …

What is Google Ads Target Search Page Location Google set your bids in accordance with the first page or top of the page bid estimates. When to use Target …

What is Google Ads Target Impression Share Target impression share is a Smart Bidding Strategy that automatically sets bids with the goal of showing your ad on the absolute …

What is Google Ads Maximize Conversions Maximize conversions automatically sets bids to help get the most conversions for your campaign while spending your budget. Maximize conversions use advanced machine …

SEO stands Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. i.e. Google, Yahoo, Bing   …

Core Web Vitals measures user experiences on your website. Core Web Vitals report shows how your pages perform based on real-world usage data, aka field data. Longer page load …

What is Google Core Web Vitals What is Largest Contentful Paint (LCP) What is First Input Delay (FID) What is Cumulative Layout Shift (CLS) Why use Core Web Vitals …

SEO is about using the right words and serving relevant information to your potential customers on your websites. Organic Search On-Page SEO Off-Page SEO Link Building Keyword Research / …

Expected Clickthrough Rate (CTR) The expected CTR is an estimate of how likely someone will click your ad when it appears for one of your chosen keywords. When looking …

Maximize clicks bidding strategy is similar to Maximize conversions, but this is best for driving more traffic. The goal of the campaign is not conversions. Websites having excellent conversion …

Pros And Cons Of Manual Bidding Strategy Pro’s Con’s Easiest bid strategy Advertisers set their own bids manually at the keyword level.  Best for folks who are thinking to …

To check if Google knows your website or if your website is indexed on Google at all, type site: followed by your website address into Google. Searching Google using …

Positive methods to increase website visibility Make sure your website contains useful information like inventory, selection, pricing, location, and hours. Must have Google my business listing if your business …

Smart Bidding combines an exclusive set of signals to set real-time bids for each and every auction to help you achieve your business objectives. In this blog, Smart bidding …

Table of Contents: What is Offline Conversion Tracking? Why Implement Offline Conversion Tracking Types of Offline Conversions Conversions resulting from an ad click. conversions resulting from phone calls. Benefits …

Video content assets tend to have a higher conversion rate compared to text, infographic or image making it crucial to understand how Youtube ranking works. In addition, YouTube Videos …