Author: Zabi Niazi

Smart Bidding combines an exclusive set of signals to set real-time bids for each and every auction to help you achieve your business objectives. In this blog, Smart bidding …

Table of Contents: What is Offline Conversion Tracking? Why Implement Offline Conversion Tracking Types of Offline Conversions Conversions resulting from an ad click. conversions resulting from phone calls. Benefits …

Video content assets tend to have a higher conversion rate compared to text, infographic or image making it crucial to understand how Youtube ranking works. In addition, YouTube Videos …

In this blog, we’ll review creative best practices for responsive display ads in order to reach customers and drive performance. What is Responsive Display Ads? Recommended # of Assets …

In this blog, I’ll explain the Google Ads optimization score and how to use it to implement a Target CPA bidding strategy. Let’s get started… What is Optimization Score? …

I manage Google Ads for BirdEye. Almost everyday one of the questions I ask myself. How do I make sure that the PPC campaigns are cost-effective? How can I …

BirdEye is a software that helps businesses collect and leverage customer feedback. So are BirdEye reviews fake? The answer is no.  If you’re looking at this article, chances are …

As a business, you face multiple challenges when it comes to acquiring new leads. One of the top challenges is how to balance quality and quantity. Do you make …

Have you ever thought about your Google Ads campaign structure? What works for your type of business and how to make campaign management easy. In this blog post, I …

In this step by step guide, Google Ads Account Structure – you’ll learn how to organize your account with the right hierarchy of campaigns, ad groups, ads, and keywords. …

What are the most important Google SEO Ranking Factors? Google has more than 200 Search Ranking Factors. In this blog, I am going to share actionable SEO techniques that …

Selecting the right Google Ads bidding strategy is key to a campaign success. Google Ads offers multiple bidding strategies tailored to specific campaign needs. You might want to ask …

A Complete Guide to Mobile Website SEO Optimization 2020

Google understands intent so you can anticipate intent. In this blog post Understanding User Intent for SEO, I am going to share a new trend in content mapping and …

Do you want to improve your Google Ads account efficiency? If the answer is yes – One area to look at is the keyword match types. There are five …

Did you know that 15% of searches on Google.com are brand new every day? These new searches can make managing keyword lists challenging and time-consuming. Using Dynamic Search Ads …

In this blog post, I am going to share What are Bumper Ads, the Cost, How it works? and Instructions for How to create Bumper Ad campaigns via Google …

How to analyze your PPC campaigns like a boss in a B2B SaaS model? First, identify KPI’s. In a B2S SaaS model, sales funnel might include: Lead MQL SQL …

In this blog post, “Top 17 On-Page SEO checklist” I am going to share 17 SEO checklist that will help improve the ranking for a specific webpage targeting a …

Before we dive into the topic SEO Hacks, let’s remind ourselves what are the most common SEO challenges we face? Organic Traffic Acquisition Not showing for key business keywords …