Author: Zabi Niazi

If you want to learn the basics of creating an online presence and using Google Search tools to help customers find your website, this blog is for you. You’ll …

Smart Bidding combines an exclusive set of signals to set real-time bids for each and every auction to help you achieve your business objectives. In this blog, Smart bidding …

Table of Contents: What is Offline Conversion Tracking? Why Implement Offline Conversion Tracking Types of Offline Conversions Conversions resulting from an ad click. conversions resulting from phone calls. Benefits …

Video content assets tend to have a higher conversion rate compared to text, infographic or image making it crucial to understand how Youtube ranking works. In addition, YouTube Videos …

In this blog, we’ll review creative best practices for responsive display ads in order to reach customers and drive performance. What is Responsive Display Ads? Recommended # of Assets …

In this blog, I’ll explain the Google Ads optimization score and how to use it to implement a Target CPA bidding strategy. Let’s get started… What is Optimization Score? …

I manage Google Ads for BirdEye. Almost everyday one of the questions I ask myself. How do I make sure that the PPC campaigns are cost-effective? How can I …

BirdEye is a software that helps businesses collect and leverage customer feedback. So are BirdEye reviews fake? The answer is no.  If you’re looking at this article, chances are …

As a business, you face multiple challenges when it comes to acquiring new leads. One of the top challenges is how to balance quality and quantity. Do you make …

Have you ever thought about your Google Ads campaign structure? What works for your type of business and how to make campaign management easy. In this blog post, I …

In this step by step guide, Google Ads Account Structure – you’ll learn how to organize your account with the right hierarchy of campaigns, ad groups, ads, and keywords. …

What are the most important Google SEO Ranking Factors? Google has more than 200 Search Ranking Factors. In this blog, I am going to share actionable SEO techniques that …

Selecting the right Google Ads bidding strategy is key to a campaign success. Google Ads offers multiple bidding strategies tailored to specific campaign needs. You might want to ask …

A Complete Guide to Mobile Website SEO Optimization 2020

Google understands intent so you can anticipate intent. In this blog post Understanding User Intent for SEO, I am going to share a new trend in content mapping and …

Do you want to improve your Google Ads account efficiency? If the answer is yes – One area to look at is the keyword match types. There are five …

Did you know that 15% of searches on Google.com are brand new every day? These new searches can make managing keyword lists challenging and time-consuming. Using Dynamic Search Ads …

In this blog post, I am going to share What are Bumper Ads, the Cost, How it works? and Instructions for How to create Bumper Ad campaigns via Google …

How to analyze your PPC campaigns like a boss in a B2B SaaS model? First, identify KPI’s. In a B2S SaaS model, sales funnel might include: Lead MQL SQL …

In this blog post, “Top 17 On-Page SEO checklist” I am going to share 17 SEO checklist that will help improve the ranking for a specific webpage targeting a …