Author: Zabi Niazi

SEO stands Search engine optimization is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine. i.e. Google, Yahoo, Bing   …

Core Web Vitals measures user experiences on your website. Core Web Vitals report shows how your pages perform based on real-world usage data, aka field data. Longer page load …

What is Google Core Web Vitals What is Largest Contentful Paint (LCP) What is First Input Delay (FID) What is Cumulative Layout Shift (CLS) Why use Core Web Vitals …

SEO is about using the right words and serving relevant information to your potential customers on your websites. Organic Search On-Page SEO Off-Page SEO Link Building Keyword Research / …

Expected Clickthrough Rate (CTR) The expected CTR is an estimate of how likely someone will click your ad when it appears for one of your chosen keywords. When looking …

Maximize clicks bidding strategy is similar to Maximize conversions, but this is best for driving more traffic. The goal of the campaign is not conversions. Websites having excellent conversion …

Pros And Cons Of Manual Bidding Strategy Pro’s Con’s Easiest bid strategy Advertisers set their own bids manually at the keyword level.  Best for folks who are thinking to …

People who own websites, whether they are running an online business or managing a hobby site, often check Google to see if their websites are appearing on Search, sometimes …

Positive methods to increase website visibility Make sure your website contains useful information like inventory, selection, pricing, location, and hours. Must have Google my business listing if your business …

Smart Bidding combines an exclusive set of signals to set real-time bids for each and every auction to help you achieve your business objectives. In this blog, Smart bidding …

Table of Contents: What is Offline Conversion Tracking? Why Implement Offline Conversion Tracking Types of Offline Conversions Conversions resulting from an ad click. conversions resulting from phone calls. Benefits …

Video content assets tend to have a higher conversion rate compared to text, infographic or image making it crucial to understand how Youtube ranking works. In addition, YouTube Videos …

In this blog, we’ll review creative best practices for responsive display ads in order to reach customers and drive performance. What is Responsive Display Ads? Recommended # of Assets …

In this blog, I’ll explain the Google Ads optimization score and how to use it to implement a Target CPA bidding strategy. Let’s get started… What is Optimization Score? …

I manage Google Ads for BirdEye. Almost everyday one of the questions I ask myself. How do I make sure that the PPC campaigns are cost-effective? How can I …

BirdEye is a software that helps businesses collect and leverage customer feedback. So are BirdEye reviews fake? The answer is no.  If you’re looking at this article, chances are …

As a business, you face multiple challenges when it comes to acquiring new leads. One of the top challenges is how to balance quality and quantity. Do you make …