Amazon Marketing Services (AMS) Tips

Here are Five Amazon Marketing Services Tips vital to the success of your campaigns.

  • Content Optimization & Strategy. The inclusion of high spends keywords in the products title & detail page.
  • Always maintain Average cost of sale (ACOS) of below 30%
  • Get your AMS store live if you have not done already
  • Work with Amazon account manager to receive weekly optimization updates including keywords bid adjustment and Keywords inclusion and removal.
  • Spend at least 30 minutes per day going through performance for each campaign.
  • Use manual targeting ensuring the marketing budget is spent right.
  • Sponsored products and Headline search branded keywords campaign
  • Try different content variation and ad copies

Where can I learn more about optimizing my campaigns?

1. Want to understand how you can take your campaign to the next level? Watch our Webinars for tips on campaign success.
2. Optimization Guide: Headline Search Ads
3. Optimization Guide: Sponsored Products
4. Optimization Guide: Product Display Ads

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